Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. With so many marketing messages competing for attention, brands are having trouble standing out.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. “With so many marketing messages competing for attention, brands are having trouble standing out. .

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 122

Advertising Agencies Brand Identity Branding Marketing & Strategy 122

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. “With so many marketing messages competing for attention, brands are having trouble standing out. .

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Content Standard

MAY 30, 2018

Credit the brand story James has carefully been crafting since he entered the NBA at just 18 years old: From the very start, the future Hall of Famer was working to build a singular brand as recognizable as any in the sports world, rivaling signature imprints like Michael Jordan’s “Air Jordan” line of shoes and apparel.

Multi-Touch Attribution 59

Multi-Touch Attribution Brand Identity Branding Business 59

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Essentially, the brand-consumer relationship has moved on from a one-sided transaction to a partnership. For instance, Google’s settings allow users to toggle certain ad brand types on and off.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Webbiquity

APRIL 18, 2023

This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references. Make Use of LinkedIn Image credit: Greg Bulla on Unsplash LinkedIn is an essential tool for B2B marketers, as it is one of the best brands for generating B2B leads.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 133

Martech

APRIL 9, 2024

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. And which category will be next? In your inbox.

Enterprise Management 107

Enterprise Management Lead Ranking Trends Campaigns 107

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Rules 151

Rules Planning Brand Identity Branding 151

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales.

Marketing & Strategy 88

Marketing & Strategy Marketing Proposals Allocation Lead Ranking 88

SocialPilot

FEBRUARY 14, 2024

Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. These contracts transform your informal conversations into official business partnerships with clear terms. They make sure all parties follow guidelines that were mutually established before starting the partnership.

Social Media 96

Social Media Template Media Terms and Conditions 96

Content Standard

JUNE 29, 2016

That was until a savvy principal with a mind for brand strategy suggested a simple compromise—two snack offerings, one table. On an enterprise brand level, with complicated contracts, potentially unbalanced benefits, and high stakes involved, co-marketing partnerships are a bit more complicated. What Does Co-Marketing Look Like?

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Brand Identity Branding 45

Brandfolder

AUGUST 13, 2015

Finding the perfect brand partner can ensure a lasting relationship filled with increased revenue, expanded target markets and a higher brand value. The most successful brand partnerships are those who bring two.

Brand Identity 40

Brand Identity Branding Ad Building Advertising Agencies 40

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Content Standard

FEBRUARY 17, 2015

A majority of global CEOs have their sights set on increasing partnerships and strategic alliances in the near future, a trend that confirms the enduring opportunities of mutually beneficial business relationships. According to a new PwC report , 51 percent of CEOs plan on forging new partnerships within the next 12 months.

Brand Identity 40

Brand Identity Branding Advertising Agencies Business 40

Brandfolder

MARCH 22, 2015

Establishing a successful brand partnership is every marketers dream—it can boost your brand ethos, widen your fan base, and even launch you into pop culture stardom. One brand that’s mastered.

Brand Identity 40

Brand Identity Branding Marketing 40

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, this approach often overlooks a critical aspect of customer acquisition and brand building. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

ClickZ

MAY 19, 2022

Building trust in your brand is hard enough. Head of Partnership Marketing Charlie Read, Sportsbet.io Director Joe McCallum, and Head of Partnerships Richard Barnwell to discuss how they embraced responsible disruption to provide an authentic message about safe gambling practices, increasing brand trust in the process from 13% to 47%.

Brand Identity 105

Brand Identity Branding Advertising Agencies Trust Marketing 105

Martech

APRIL 4, 2024

In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Why we care. Building on video. and Canada found on LinkedIn. Driving results.

Linkedin 75

Linkedin Paid Search Agency Ads Campaigns 75

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Top Rank Marketing

NOVEMBER 1, 2023

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Instead, it’s a growing channel that builds brand credibility. Influencers.

B2B Marketing 129

B2B Marketing B2B Planning B2B Thought Leadership 129

ClearVoice

MARCH 14, 2024

In this guide, we’ll explore how strategic content partnerships can amplify your results. The Strategic Value of Content Partnerships Spotify and Uber. These are just a few examples of well-known content partnerships of the last decade. Partner with the wrong brand, and you may tarnish your brand’s image by association.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. If a brand’s lipgloss is called “Gloss Bomb,” the word “Bomb” could trigger safety filters on its own, but in context, it becomes crucial product information. Brands must also consider how their keywords might appeal to the wrong audiences.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. This helps brands create personalized and recognizable video content that appeals to their audience. Vidnoz’s Voice Clone lets users clone their voices and speak in different languages with natural tones.

Marketing AI 108

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 108

Martech

FEBRUARY 13, 2024

to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. For brands, that means working with individual creators and influencers; and that, in turn, means finding the right ones.

Advertising Agencies 103

Advertising Agencies Peer-to-peer API User-Generated Content 103

Sprout Social

FEBRUARY 6, 2024

Or consider how IT software company Ivanti generates $500,000 in earned media value through its Sprout-powered brand ambassador program: We couldn’t have succeeded without the data, insight and partnership we got from Sprout. I think that through our partnership, we have created a beautiful effect.

Work Management 116

Work Management Marketing Management Software Product 116

Stevens & Tate

OCTOBER 18, 2023

Consequently, forging partnerships with suitable agencies can enable you to efficiently engage your intended audience, foster brand recognition, and generate sales. Nonetheless, with numerous agencies available, ensuring the most suitable agency partnerships for your business can be a daunting task.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Outgrow

APRIL 9, 2024

Measuring awareness, sentiment, and brand affinity for ROI assessment. Separating B2B and B2C branding for audience-led storytelling. A decisive and high-energy leader, he excels in creating innovative marketing campaigns and collaborative partnerships to launch cutting-edge products, notably in 5G technologies.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. What’s your biggest fear about your brand? Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience. Absurd, right?

Intent 123

Intent Brand Identity Branding Paid Search Agency 123

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. Overall, data collaboration in the industry will be paramount.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

SEPTEMBER 28, 2023

Brands that don’t have a presence on this bigger screen via CTV advertising are missing an opportunity as consumer behaviors evolve. The Roku partnership is an early move in building out Spotify’s CTV Partner Network. The growing ecosystem of apps on Smart TVs makes the bigger screens in the house a hub. CTV Partner Network.

Paid Search Agency 118

Paid Search Agency Ads Video Marketing Advertising Agencies 118

Martech

AUGUST 24, 2023

The new ad partnership with Rokt went live on August 9. With this partnership, riders will be served ads in-app while viewing their ETA screen, when they match with a driver and during the trip. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards.

Paid Search Agency 97

Paid Search Agency Advertising Agencies Ads Enterprise Management 97

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? As measurement techniques refine, the true business impact of genuine relationships will come to the forefront, underscoring the value of trust and credibility in every partnership.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122