B2B Memes
SEPTEMBER 19, 2011
The next front is something quite different: e-books. The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing. But what journalist hasn’t thought at some point or another about going long-form and writing a book?
B2B Memes
FEBRUARY 14, 2012
In the book world, at least, it’s been common to distinguish between three types of publishing: traditional publishing, vanity or subsidized publishing, and self-publishing. (As Digital technology has made it possible for authors to produce, market, and distribute their own high-quality, low-cost books, whether in electronic or digital form.
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B2B Memes
SEPTEMBER 4, 2012
By point nine—”I will never allow anyone to send out copies of my books to be reviewed”— I was suspicious. His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety?
B2B Memes
SEPTEMBER 4, 2012
By point nine—”I will never allow anyone to send out copies of my books to be reviewed”— I was suspicious. His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety?
B2B Memes
JANUARY 31, 2012
Thanks to e-book and print-on-demand technology, the risks are low and the potential for rewards—though not perhaps of the kind you’d expect—high. As Seth Godin says of non-fiction book publishing , it’s an organized hobby, not a business: “The return on equity and return on time for authors and for publishers is horrendous.
B2B Memes
JANUARY 12, 2012
Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If And if you’re a social-media maven, you may not need this book, but you probably know someone who does. If you just can’t wait to buy a copy at the bargain price of $2.99, click here now.
B2B Memes
DECEMBER 6, 2011
And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. ” By last year, he said , his working life was “consumed” by content marketing. What they’re selling in the market is the ability to co-opt their journalists!
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