Marketri

FEBRUARY 22, 2024

Accomplished speaker Marcus Sheridan wrote a best-selling book called “ They Ask You Answer ,” which highlighted how to do Inbound Marketing well. If your company is still creating short-tail keyword blogs, how-to guides, and listicles, you may want to seek the advice of marketing strategists on how to pivot.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. Utilize Your Paid Data.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

accelerate agency

MAY 17, 2022

Understanding your customer will help you define what content to create and which keywords to target. Book a Consultation With a customer persona built, you will know the general interests of your target audience. Now, you need to start finding more specific topics based around keywords people search for that will interest them.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Understanding your customer will help you define what content to create and which keywords to target. Book a Consultation With a customer persona built, you will know the general interests of your target audience. Now, you need to start finding more specific topics based around keywords people search for that will interest them.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Hubspot

OCTOBER 27, 2010

A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. Essentially, the book encourages entrepreneurs to think differently about their business plans. It occurred to me that applying the essence of their theory to your keyword research strategy could open up a sea, if you will, of opportunity.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. See the image below for a clearer picture.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

B2B Digital Marketer

MARCH 31, 2022

Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing. 17:48 – Why using long-tail keywords is more profitable and effective than short-tail keywords. Michael’s book: [link].

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

Conductor

JANUARY 9, 2023

For Conductor Customers: Use Content Guidance within Conductor to ensure that the page aligns with the metadata of the top ranking pages for target keywords. Monitor your target keywords in Keywords to measure performance. Here are some commands to try: Give me 30 long-tail keyword ideas to target on a post about [your topic].

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59

SmartBug Media

AUGUST 24, 2022

A truly successful inbound campaign will continue to delight and nurture those relationships long after someone becomes a customer to ensure they become loyal brand advocates. Keyword strategy. A Solid Keyword Strategy. Before you start creating content, you should have a solid keyword strategy. Conversion path.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Unbounce

JUNE 1, 2021

We’re pleasantly surprised when that book we meant to buy shows up in an ad next to our favorite sports column or when a social ad lets us know that a previously sold-out concert tour has added some new dates. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

seo.co

SEPTEMBER 4, 2023

In addition to writing excellent content, building links consistently, and optimizing for strategically targeted keywords, you need to fix and adjust dozens of little variables all over your website. Each new page of your website is another ranking opportunity, and another chance to optimize for target keywords. User experience.

SEO 64

SEO Practices Best Practices Lead Scoring 64

seo.co

FEBRUARY 24, 2022

What makes this site better than [Any XYZ Fortune 500 brand] that already ranks for similar keywords? It’s nice to have clients like this (which we do), but it’s not nice if you’re a startup in the same space, competing for overlapping keywords. ” Commercially-relevant keywords are VERY difficult to rank for.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Anyword

AUGUST 18, 2022

What are the top three to four keywords I want to optimize? Your Core Keywords. After you’ve identified your target market, it’s time to research which keywords they are using to search for businesses like yours. Take these keywords and add internal and external links to any of your relevant content pages.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Content Standard

AUGUST 12, 2020

Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach. Think of long-tail keywords that aren’t just contextually relevant to your brand, but that also include transactional phrases, local searches, and popular qualifiers.

Long Tail Marketing 96

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 96

seo.co

JULY 11, 2022

These algorithms evaluate keywords and then reward the websites that offer the most relevance by positioning them first in the rankings. In addition to keyword relevance, search engines also pay attention to something known as “domain authority.” Perform Detailed Keyword Research. Content Marketing.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

BenchmarkONE

NOVEMBER 20, 2019

Use Long-Tail SEO. Frequently when we create content with SEO in mind, we focus on keywords, keeping them short and sweet. This has always yielded the best results, but when it comes to optimizing your content for voice search, don’t neglect long-tail keywords or phrases. .

Long Tail Marketing 65

Long Tail Marketing Optimization Content SEO 65

Parse.ly

JULY 29, 2021

Do your keyword homework. People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. Done right, it can be the first step in turning someone who is just looking into someone who is booking. Do your keyword homework. Don’t forget about tracking metrics.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Conductor

OCTOBER 28, 2019

SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. You can’t be certain your content will rank, even if you follow every best practice in the book.

SEM 68

SEM SEO Long Tail Marketing SERP 68

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. Use Google Autocomplete.

PPC 53

PPC Keywords Top of Funnel Research 53

ClickZ

OCTOBER 20, 2020

It’s all about finding the right keywords that best reflect your brand. With automation, you can assemble a sequence of email messages based on certain actions made by clients or leads, such as booking an appointment, downloading an ebook or signing up for a webinar. Essential marketing features of a CRM. Leveraging automation.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Hotels need to have systems in place to collect this data and connect it to their customer relationship management (CRM) platform to automate personalizations that encourage upgrades and repeat bookings.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Directive Agency

FEBRUARY 1, 2022

This can have a serious trickle down effect when you’re starting your content strategy with a keyword map based on your CEO’s or CMO’s ideas of which business units to focus on. Just imagine the longtail keyword potential from such an already targeted psychological approach. Building On Customer-Led Psychology.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Say, for example, you have a modestly simple program with 5,000 keywords and 10 retargeting lists.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

seo.co

FEBRUARY 22, 2021

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. Kick off with Keywords. Keywords, in a sense, act like banners that say, “Hey! Understand Your Searcher’s Intent.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

seo.co

JANUARY 20, 2021

What makes this site better than [Any XYZ Fortune 500 brand] that already ranks for similar keywords? It’s nice to have clients like this (which we do), but it’s not nice if you’re a startup in the same space, competing for overlapping keywords. ” Commercially-relevant keywords are VERY difficult to rank for.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Biznology

FEBRUARY 20, 2014

The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. Below is a taste of what the book is all about and a preview of what to expect when the book launches on February 24. The keywords.

Link Building 80

Link Building Ad Building Ideal Customer Profiles Long Tail Marketing 80

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Lead Liaison

MAY 16, 2017

Take an e-book that you’ve written and break it up into blog posts, or turn an interesting press release into a blog. You also need to use keywords in your blog posts. Use the AdWords Keyword Planner or another tool to find your keywords. Also, don’t go with simple keywords. That way, people will find you.

Planning 52

Planning Marketing Plans Lead Liaison Marketing Automation Services 52

QuanticMind

FEBRUARY 19, 2020

Most travel and tourism PPC tactics revolve around promoting hotel rooms and travel bookings. Target High Purchase Intent Keywords. In order to stay competitive, travel and tourism companies need to focus their spending on keywords that drive more conversions. . Promote Travel Experiences.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Content Marketing Institute

JULY 24, 2018

Create quarterly e-books. 50,000: Create quarterly e-book offers. 1,000: Invest in keyword research tools like SEMrush. 50,000: Invest in long-tail keyword paid search campaigns. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. Where to begin?

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

accelerate agency

DECEMBER 7, 2021

Book a Consultation One such tweak is Google passage ranking, which Google announced in October 2020. This might sound a lot like featured snippets—a long-established Google feature—but there are important differences, which we’ll come to subsequently.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

Book a Consultation One such tweak is Google passage ranking, which Google announced in October 2020. This might sound a lot like featured snippets—a long-established Google feature—but there are important differences, which we’ll come to subsequently.

Google 52

Google SERP De-duping SEO 52

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. This didn’t last very long as Google rolled back most meta descriptions to the former limit of about 150 to 160 characters.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. This didn’t last very long as Google rolled back most meta descriptions to the former limit of about 150 to 160 characters.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76