SmartBug Media

JULY 16, 2021

How many books and movies have you skipped over because the cover didn’t capture you? The “book cover” for any video has three primary elements that appear in search results: the title, description, and thumbnail. Open the YouTube video. Consider your video marketing goals to determine the right approach. Hopefully not.

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. But as they say, webinars are simply the gateway drug for a broader video strategy!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

KoMarketing Associates

DECEMBER 14, 2015

.” — Michael Brenner , CEO of Marketing Insider Group. We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. EFFICIENT WEBSITE MARKETING. REDEFINING THE ROI OF PR. “We

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Hinge Marketing

APRIL 20, 2016

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Since then, the marketing mix has changed radically and grown in complexity.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Hosting a joint webinar where you can both provide value. Give Old Content New Life.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. But as they say, webinars are simply the gateway drug for a broader video strategy!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Hubspot

NOVEMBER 2, 2015

108,000 YouTube views. These days, the world spins too fast for formal, one-time marketing training. Successful marketers have learned to make learning a part of their day job. They read, attend events, watch webinars, seek out mentors, and study their peers. million emails. 50,000 Google searches. 10,000 tweets.

Training 28

Training Resources Peer-to-peer Tools 28

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. The Video Marketing Visionary: Loyola University Maryland.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. The Video Marketing Visionary: Loyola University Maryland.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JULY 18, 2019

Event and Webinar Integrations. Whether it’s an in-person event, a webinar, an online meeting, or a video conference, the following integrations simplify every aspect of hosting an event. They allow your contacts to book meetings with you and you can update all information related to your contacts post-event or meeting in HubSpot.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Industrial Marketing Today

JANUARY 10, 2011

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%).

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

APRIL 22, 2010

He has co-authored a book by the same name with Timothy J. Wilkinson , PhD, Associate Professor of Marketing at Montana State University Billings. You can buy the book from Amazon and visit his site at www.distributiontrap.com. Dr. Thomas calls this “The Distribution Trap.”

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Hubspot

MARCH 4, 2011

You’re going to post it on YouTube and Facebook. ” Both their website and their YouTube channel are packed with do-it-yourself tips and how-to’s for “aspiring geeks,”—in spite of the fact that Geek Squad’s bread and butter is coming to the rescue when you can’t do it yourself.

Viral Marketing 28

Viral Marketing Mobile Advertising Webinar Metrics Youtube 28

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Huptech Web

SEPTEMBER 8, 2023

Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Understand Inbound Methodology What is an Inbound Marketing Funnel? Direct-to-consumer (D2C) Inbound Marketing is an approach transforming how businesses interact with customers.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

B2B Digital Marketer

MARCH 18, 2021

Um, because I, I think for me, when I look at, you know, the journey of where, you know, you’ve come to where you are getting into this whole, you know, um, algorithm analytics, um, you have a book that you’re currently working on right now may already be on out, depending on when you listen to this. Chet Holmes wrote a book.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Hubspot

MARCH 1, 2011

Everyone who tweets about it with the hashtag #DMScrowd , will enter a random drawing for David’ book, Real-Time Marketing & PR. How to Use Online Video for Inbound Marketing. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Connect with HubSpot :

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Hubspot

APRIL 21, 2011

Enter to win a Copy of Steve Garfields Book "Get Seen: Online Video Secrets to Building your Business". Over there, they just throw up YouTube videos, little Flip videos and things. People drive it, and then they get out of the car, and some marketing person with a Flip cam says, “What did you think about the car?

Video Marketing 28

Video Marketing Business Lock-In Youtube 28

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. 3) Host Webinars and Podcasts. Step 4: Repurpose your webinars and podcasts into blog posts.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear : Charlie Abrahams [.]

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Q: How do you compare your video marketing efforts on YouTube with your blogging program?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 3, 2012

Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. Or YouTube. 1) Create an offer.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Sharpspring

DECEMBER 23, 2021

As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. The beauty of content marketing is its ability to take your leads through their buying journeys. That said, you can always have too much of a good thing.

Paid Content 67

Paid Content Marketing Budget Work Management Marketing Management 67

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. According to the State of Inbound report, marketers are focusing more on videos.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. These are typically published in PDF form.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Zoominfo

JULY 11, 2018

B2B Content Marketing Challenges. 61% of marketers say generating traffic and leads is a top inbound marketing challenge at their organization ( source ). 20% of marketers say targeting content for an international audience is a top inbound marketing challenge at their organization ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! When speaking or presenting, record it on video and upload it to company YouTube channel. the traffic volumes are significant) 78.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Zoominfo

SEPTEMBER 17, 2018

Another top contender is the eCommerce Marketing Podcast by Arlen Robinson. According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Want to promote with webinars?

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Scoop.it

MARCH 17, 2022

Evernote publishes most of its content on Facebook, Twitter, and YouTube. HubSpot is a prime example of a market leader that built its brand through content strategy. They actually coined the term “inbound marketing.” It also includes artsy Instagram Stories and innovative YouTube content. McDonald’s.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Martech Advisor

JANUARY 28, 2020

It is an essential part of B2B content marketing that helps marketers generate leads and qualify them for the next stage of the funnel. Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. Create Cohesive Content Experiences.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

MAY 26, 2011

Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! If you're embedding YouTube videos on a web page, you can send a video XML sitemap to Google that tells them you've created this content and added a video. Also check out his book, The Art of SEO.

Social Media 28

Social Media Advertising Agencies Blogger Media 28

Zoominfo

JULY 21, 2019

B2B Content Marketing Challenges 61% of marketers say generating traffic and leads is a top inbound marketing challenge at their organization ( source ). 20% of marketers say targeting content for an international audience is a top inbound marketing challenge at their organization ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100