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Why Inbound Marketing Should Take a Back Seat to Current Customers

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Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. What is inbound marketing?

The 45 Inbound Marketing Terms You Should Know [Glossary]


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Inbound Marketing.

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer


So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. And for inbound marketing to truly work, you''ll need to become an inbound marketing student.

5 Reasons Why Your Inbound Marketing Isn’t Working

Modern B2B Marketing

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. But, as the year comes to a close, your inbound growth has slowed. B2B Marketing Inbound Marketing

Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Modern B2B Marketing

by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. Inbound marketing doesn’t drive people to action. Always a good idea.).

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101 Signs You're an Inbound Marketer


We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. 1. Your friends who don’t 'get' inbound marketing think you "do social media" for a living. You ward off outbound marketing ghosts and spirits with The New Rules of Marketing and PR.

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How Social Media, Content Transform Marketing from Expense to Investment


Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Content Marketing: while some content is designed for short-term needs, much of it has long-term value.

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 99 Marketing Terms to Improve Your Marketing Vocabulary. A. 1) A/B Testing.

Blogs, Books, Tools & More: Your Go-To Guide for Marketing Training [Free Resource]


108,000 YouTube views. These days, the world spins too fast for formal, one-time marketing training. Successful marketers have learned to make learning a part of their day job. They read, attend events, watch webinars, seek out mentors, and study their peers. To find a marketing training that fits you and your team's needs, check out the free guide here.

New Webinar Recording: Multiply the Effects of Your Inbound Marketing

Modern B2B Marketing

by Seth Resler Did you miss our webinar on inbound marketing? Inbound marketing can be a very effective marketing strategy, but when used in isolation it tends to produce limited results. The key is to combine it with other marketing techniques. Inbound marketing suffers from diminishing returns if you don’t supplement it with other strategies.

New Inbound Marketing Music Video!


You've never seen inbound marketing like this before! Hook: Inbound marketing Who you targeting? You know what you've got to do It will work for you Inbound marketing, you should try it too! How to Use Online Video for Inbound Marketing. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Hook Again.

SlideShare Launches Zipcast, Aims to Simplify Webinars


Content is one of the key ingredients of successful inbound marketing. Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. Webinars are live presentations given by a thought-leader and viewed by an audience virtually, through their computers. Marketing Takeaway. Why Zipcast?

How To Use YouTube For eCommerce


How to Use YouTube To Increase Sales. Marketing Takeaways. But there are some very key reasons why it is so popular that you can duplicate in your market space. HubSpot CMO Mike Volpe says to keep in mind that “ social media isn’t a strategy, its a technology ” Use technology YouTube to share the information with anyone that wants it. Why Video?


2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. That’s not the only good news for blogs.

How to Create a Content Strategy That Actually Drives Organic Traffic


Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. Creating a buyer persona requires market research and insights you gather from your customer base. If you want to get organic traffic from your content marketing, you need to cover topics that your niche is searching for.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Key Points from "Science of Inbound Marketing" Session. 1. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. 2. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is. hate marketers.

Happy 5th Aniversary To YouTube’s First Viral Video


While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. Following its appearance on SNL, the video appeared on YouTube and was viewed more than 5 million times until February 2006 when NBC Universal asked the site to remove it, along with several other copyrighted NBC video clips.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. Over the years, marketers have interpreted thought leadership in a variety of ways including brand awareness and now with the advent of social media, buzz building. Moore

Alex Pelletier of Acquisio Answers Your Inbound Marketing Questions

Modern B2B Marketing

by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. There were some leftover questions at the end of the webinar, and we promised we’d answer them. Inbound Marketing b2b marketing

4 Reasons Charlie Sheen Matters in the World of Inbound Marketing


His personal views and beliefs aside, he has proven to be an amazing inbound marketer. Why? I was able to catch up with David Meerman Scott about why Sheen matters in the world of marketing: 1. Sheen realized that he was fully equipped with the tools of self-publishing and social networking: his website, YouTube, Twitter and Facebook. He Sees Marketing As a Performance.

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. I’d like to share Doug’s lessons with our fans. The B2B Marketing Manifesto became a Playbook, blog posts, etc.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media


The Perfect Inbound Marketing Recipe? The same dinner bell rings true for Inbound Marketing programs – there is no one perfect recipe that every firm should use. Webinars. Also, hire an Inbound Marketing Specialist or Senior Copy Director to assist you in developing some original content. This content can be in many in forms, including: Blogs.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. This means your average $5 million small business should be spending in the neighborhood of $350-400,000/year on marketing. Inbound Marketing.

How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into. I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Post them to your branded YouTube channel. How about you?

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More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). According to the same report, 82% of B2B manufacturing respondents indicated that they rely on content marketing to build brand awareness. Here are three examples that I found on YouTube.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

2013: The Year of Integrated Digital Marketing


They need an integrated digital marketing strategy. To help the reader fully appreciate the importance of integrated digital marketing, here is brief list of the top Marketing Trends for 2013; it represents a mash-up of my own thoughts coupled with everything I’ve been reading over the past year. 1. Content Marketing, Squared. THE RISE OF INTEGRATED DIGITAL MARKETING.

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How to Research Blog Topics: A Step-by-Step Process


You will see in the screenshot below I have searched ‘Inbound Marketing.’ The screenshot below shows a Google search for the term ‘Inbound Marketing.’ At the bottom of page one of this search there are related search terms. Podcasts and webinars: Search in podcast and webinar directories, or use Google search. Video: YouTube, Vimeo, 99U, TED talks.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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Online Display Advertising, Targeting, and Capturing Leads


According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives.  . If budget allows, display should be part of an integrated marketing plan. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Promote offers, content, webinars, or free demos/trials. Many I have used myself for clients. Summary.

The Best B2B Viral Video Ever


YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made. Marketing Takeaway. views. doubt it.

8 Ways to Improve Your Online Content Marketing


In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. In this way, online content marketing acts as a cornerstone, or catalyst, for your broader digital marketing efforts by providing a tangible starting point to maximize the value exchange between you and your customers. Good question. Isn’t it your lucky day.