Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed.

Work Management 113

Work Management Viral Marketing Marketing Management Cold Calling 113

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Personal finance blogs have always attracted a healthy readership – after all, everyone could always do with a little extra money in their pocket at the end of the month.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

MARCH 14, 2021

But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? This ultimately leads to the leveraging of power for strategic targeting and personalization, empowered by the versatility and near infinite scalability of artificial intelligence (AI). The Personalized Sales Experience.

Marketing AI 251

Marketing AI Sales Qualified Leads High Quality Lead Process 251

Marketing Insider Group

SEPTEMBER 28, 2020

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. As well as targeting a wider audience, Autodesk also wanted to personalize the content experience for each reader. As a global company, GE Healthcare wanted to focus on personalizing their content.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

B2B Marketing Directions

FEBRUARY 11, 2024

Source: Basic Books Predictive mathematical models touch our lives virtually every day. And that's just one example. This makes Escape from Model Land: How Mathematical Models Can Lead Us Astray and What We Can Do About It (Basic Books, 2022) a book all marketers should read.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. These were some interesting hotel social media marketing strategies, weren’t they?

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 80

Examples Conversion Urgency Marketing Amazon 80

Marketing Insider Group

SEPTEMBER 8, 2020

Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else. With twelve actionable tips that helped recipients plan both their personal holiday activities and their business’s productivity, the drip emails were a success.

Work Management 327

Work Management Examples Paid Search Agency Marketing Management 327

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Marketing Insider Group

JULY 6, 2020

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. This is a perfect example of a great marketing Kanban board for teams that are in the early stages of their Agile journeys. Kanban Board 101.

Planning 266

Planning Examples Work Management Paid Search Agency 266

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. What is an example of cross-selling? Let’s stick with the cellphone example.

Examples 122

Examples Tips Cross-Selling Bundling 122

Vidyard

NOVEMBER 11, 2020

Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Example 3: Puppy Eyes on the Prize 4.4 Example 4: Walk a Mile in Your Prospect’s Shoes 5. The average person receives 121 work emails every day. Keep It Short and Sweet 3.3

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Hubspot

OCTOBER 31, 2017

To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients. 13 Personalized Email Examples You Can't Help but Click.

Personalization 101

Personalization Examples Hubspot Amazon 101

SmartBug Media

APRIL 5, 2024

Personalization can help address these challenges by delivering relevant and targeted content to your audience based on individuals’ needs and preferences. The entire customer journey, from nurturing new leads to retaining those leads and turning them into loyal customers , can benefit from personalization.

Email Marketing 45

Email Marketing Personalization Planning Paid Search Agency 45

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. It emphasizes the coordination between marketing and sales teams to reach the right prospects with personalized content. Examples of great ABM campaigns The moment you’ve been waiting for: examples of strong ABM campaigns.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. In their book, Stuart mentions the privilege of being able to openly express identity.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books. 42 Best Digital Product Ideas and Examples Digital Product Ideas for Bloggers 1.

Examples 91

Examples Product Work Management Marketing Management 91

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! Dunford uses a great example in her book about Arm & Hammer repositioning from baking soda to a deodorizing product. How to Nail Product Positioning so Customers Get It, Buy It, Love It ”.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Let’s take a look at some examples of commission types and how they’re calculated so you can see what would make the most sense for your business. Formula: Base salary + commission Example: Your annual salary is $40,000.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

B2B Marketing Directions

JUNE 4, 2022

Emphasis in original) What's In the Book The Context Marketing Revolution is organized in three major parts. Part Two (Chapters 3-8) - This part contains the core of the book. Sweezey's framework describes the level of context along five dimensions - available, permissioned, personal, authentic and purposeful.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

SmartBug Media

FEBRUARY 8, 2023

The process of understanding the customer based on their interests, demographics, and behaviors is known as personalization. Personalization makes a customer feel seen by the business and improves their shopping experience. For you, personalization can lead to more loyal customers and higher conversion rates.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., Examples: 1-800-Contacts, Calendly. Examples: Netflix, Stitch Fix. Examples: Casper (Target), Audible (Apple).

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. That, my friends, is the essence of building your personal brand. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

Personalization 89

Personalization Brand Identity Branding Tips 89

Zoominfo

SEPTEMBER 25, 2019

The toolkits led to us booking five meetings, ultimately winning two new customers. As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. For our next outbound campaign, we converted our guide to building a video distribution strategy into a printed book.

Paid Content 182

Paid Content Campaigns Examples B2B 182

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. Cialdini offers various real-world examples of these “weapons of influence” at work.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. 5 Must-read books for writers. How to sell more books. ‘Write.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. For more ideas, read our posts on how to write perfect welcome emails and the best welcome email examples. You can use OptinMonster’s list segmentation feature to personalize your email communication and boost app conversions.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Optinmonster

FEBRUARY 22, 2023

In this blog, we’ll discuss how to write a perfect welcome email series and some welcome email examples for inspiration. Personalize Your Emails Personalization is key to building a connection with your subscribers. Use their name and any other information about them to make your emails more personalized and relevant.

Examples 116

Examples CAN-SPAM Newsletter Email Marketing 116

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Unbounce

JUNE 1, 2021

We’re pleasantly surprised when that book we meant to buy shows up in an ad next to our favorite sports column or when a social ad lets us know that a previously sold-out concert tour has added some new dates. Some examples would be: “Book a real home in Paris for less than a hotel room. ” “Traveling to Paris this summer?

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. This is a book about managing the flow of information we consume each day. Helpful but not condescending.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128