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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Business summary: Also called the Executive summary, this serves as a reminder that your marketing activities should always be aligned with overall business goals, and ensures that everyone understands their role. Provide a SWOT analysis with a list of competitors and their value propositions, such as features, pricing models, and USPs.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Business summary: Also called the Executive summary, this serves as a reminder that your marketing activities should always be aligned with overall business goals, and ensures that everyone understands their role. Provide a SWOT analysis with a list of competitors and their value propositions, such as features, pricing models, and USPs.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Here’s a quick checklist, and then we’ll look at the sections in more detail: Cover and table of contents Business summary Marketing objectives Customer/market analysis Competitor analysis Marketing channels Technology Budget. What can you offer that your competitors aren’t doing already? All of which drives extra sales!