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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it.

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How to craft an effective AI use policy for marketing

Sprout Social

Another 93% also aim to increase AI investments to scale customer care functions in the coming three years. These tools rely on large language models (LLMs) that are frequently trained on publicly available internet content, including books, dissertations and artwork. Considering these instances and future repercussions, the U.S.

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Marketing leaders, are you actually ready for AI?

Martech

AI is here to stay, poised to transform how your company operates and engages with customers. But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement. If so, how and when?

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Kindle Direct Publishing: How to Publish a Book on Amazon

ConvertKit

Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. It seemed to be the only real way to bring your book to life before the digital age. That’s why it’s so powerful to have a strong personal brand and online presence.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Publishing videos to YouTube just to create backlinks. + If that happens you’ll lose your source of income and you’ll have hundreds or perhaps thousands of upset customers. By default, search engines don’t give high ranking to content published on article directories. We’ll create your custom WordPress website”.

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Be part of the change: Tuesday’s Daily Brief

Martech

My customer journey needed to be orchestrated not just across marketing channels, but across whatever management channel knows which customers have had severe delays or cancelations. And you thought CX was just marketing, sales and customer support? In a way, consumers just have too much choice now.

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When Analog Beats Digital Marketing

Convince & Convert

Eric Cosway, EVP/CMO (and our tour guide), introduced us to a charming woman who sat there and proudly announced that when you call Quantum Digital, you will always speak with a real person. But the more brands automate and digitize, the less personal their efforts tend to be. Where and When. It’s a lie from the cover on.