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Top book and podcast recommendations for martech professionals

Martech

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed.

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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. Finding the right one can be intimidating.

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Email Sender Name Best Practices for Marketing

Act-On

They may seem small, but the email sender name and the “From address” can play a role in whether someone opens your email, or ignores it; engages with it, or reports it. DO: Use a brand name your recipients can instantly recognize as yours. That’s a major red flag for spam bots and filters.

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

Or worse, they may mark your email as spam and send your deliverability rates plummeting. See how Vidyard can help your business grow with video. In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. Sign Up for Free.

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Emojis – Emojis and symbols ($$$) are major spam triggers.

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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. Finding the right one can be intimidating.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Join us today !