Three “Lies” That Plague B2B Businesses Today (Part One of Three)
ViewPoint
SEPTEMBER 9, 2016
Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. This week we will cover the group’s response to the first lie: Cold Callings is Dead. Next up, Dave Brock: “Well first, we have to agree on what a cold call is. Marketing and sales are aligned.
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