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Word of Mouth Has Gone Digital

Go Beyond SEO

Word of mouth (WoM) has gone digital. From restaurants to law firms, or from pet groomers to industrial cleaning companies, reviews are (or should be) a big part of the marketing strategy for businesses, large or small. Many business owners feel that their best clients come from word of mouth. We’ve got you.)

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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Spreading the Word About Your New Business

Webbiquity

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Spreading the word as much as possible. The more you do this, and the more effectively you do it, the more successful your business launch will be. An interesting business card can really make a difference.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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B2B Reads: Summer Reads, Word of Mouth, and Live Video

Heinz Marketing

Some awesome books to check out for your summer reading list. A great explanation of SEO vs. PPC to help you decide which is better for your business. Why Word of Mouth is More Important for B2B than for B2C. The post B2B Reads: Summer Reads, Word of Mouth, and Live Video appeared first on Heinz Marketing.

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Why Word of Mouth is More Important for B2B than for B2C

DemandBase

Research shows that approximately 50% of all purchases are influenced by word of mouth. But in B2B, 91% of every sale is influenced by word of mouth in some way. Further, many B2B purchases have multiple shepherds and stakeholders in an organization, and the word of mouth of any/all of them can have an impact.

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Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

All of these alliterative acronyms speak either directly or indirectly to word of mouth marketing, but how do they pertain to the most prominent form of emerging advertising: employee advocacy? Word-of-mouth, the other 8th-wonder of the world. Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com.