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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

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How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

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Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

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Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

Adobe Experience Cloud Blog

by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing? Follow Jeff on Twitter at @fearlesscomp.

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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity

” Further: “As a follow-on experiment, 22 brand monitoring software tools were reviewed in a separate post, which was tweeted out multiple times. There is no more powerful form of marketing than word of mouth: happy customers singing your praises to friends, family, and peers. Here are five reasons why.

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Starting a Blog for Your Business: Checklist

Sharpspring

SE Ranking provides all kinds of keyword research tools that will help you with that task. Some of those tools will be pretty familiar to you, e.g. filtering keyword lists by “keyword difficulty” (i.e. But other tools are absolutely unique. SE tanking integrates with SharpSpring , so you may already have access to those tools!

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product. You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!)