Marketing Insider Group

SEPTEMBER 29, 2020

Content marketing is absolutely essential to travel companies who can use the power of storytelling to tempt new customers to book a trip to somewhere new and exotic. Four Seasons cleverly invites some of the world’s top travel and lifestyle bloggers to contribute to its content. Four Seasons Magazine.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Zoominfo

SEPTEMBER 16, 2020

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Most of the time, people find your brand through your website or social media. Developing A Channel Strategy.

Branding 261

Branding Brand Identity B2B B2B Sales 261

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I web, email, blog, video).

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Convince & Convert

APRIL 22, 2014

Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Outreach 158

Outreach Blogger Branding Brand Identity 158

Convince & Convert

JULY 11, 2011

Here’s an example of strategic social media in action for our client, SunButter. It was a logical next step to create a social media strategy that turned these fans into SunButter advocates. We chose metrics to measure whether our fans were spreading the sunshine: Positive social mentions. Participating & Storytelling.

Social Media 141

Social Media Media Blogger Loyalty 141

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. 20 bloggers called “Walmart Moms.”. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

SEPTEMBER 23, 2018

Social media is no exception. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. 29 of the Best Social Media Blogs. 29 of the Best Social Media Blogs. Social Media Explorer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial.

PR 100

PR Blogger Tips Best Practices 100

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. In a world of mass scheduled content, a social feed that is low in quality is usually lacking thoughtfulness. Use that to shape your social media storytelling.

Social Media 94

Social Media Ad Building Branding Brand Identity 94

Oktopost

OCTOBER 7, 2021

Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Her corporate work has won numerous industry marketing awards and she is a frequent blogger about cybersecurity topics impacting our daily lives. Preiss earned a BA in Communications from the Henry W. Episode Summary. Stay in the Loop.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Webbiquity

NOVEMBER 20, 2019

Be a fantastic storyteller! Use influencer marketing tools to identify bloggers, social media influencers, analysts, or professionals who have authority with your target audience. Use catchy, succinct phrases in the active voice: “Rare flowers of the world will be on display at the Spartan Arena for the first time.”

Press 145

Press Sample Work Management Paid Search Agency 145

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing. ” Morning Runs.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Sales Engine

APRIL 14, 2016

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Writing on the Web

JULY 8, 2015

Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. a middle-aged successful blogger.” a 40-year-old software developer,” or, “R.M.,

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. And it’s rarely easy.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. Apester is another useful platform that lets you incorporate visual storytelling as well as quizzes and polls. Moving Forward.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Lilach was a social media content pioneer when social media first became a thing in the 2000s.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

ConvertKit

JULY 20, 2021

As a creator, you have an endless list of copy to write: Social media captions for multiple platforms. Storytelling is an incredibly effective business technique to draw your audience in and nudge them towards converting to leads or sales. Human beings are wired to respond to storytelling. Blog posts. Email newsletter.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. What streaming video does best is allow brands to drop the corporate veil, connect human-to-human, and allow users to participate in brand storytelling in ways that enrich the customer experience. Blogger hosted/partner-hosted streams. highlight to tweet).

Video Marketing 144

Video Marketing Branding Brand Identity Storytelling 144

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Sprout Social Insights.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Sprout Social Insights.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SmartBug Media

MARCH 8, 2022

Cited in Forbes as the most influential women in Social Media. Recognized by ForbesWoman as one of the top 20 women bloggers. Co-founder of a social media agency. Research professor at the University of Houston, where she holds the Huffington Foundation Endowed Chair at the Graduate College of Social Work.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Marketing Insider Group

DECEMBER 19, 2014

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Focus On Storytelling.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

nDash

JULY 13, 2022

My passion is storytelling. When working on my own projects I tend toward stories of social interest. Melissa Smith : Ghostwriter For Hire, Fiction Editor, Novelist, and Blogger. I currently live in Guadalajara, Mexico, and speak three languages!

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Contently

FEBRUARY 12, 2024

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Rev

APRIL 30, 2018

As a blogger, you know how important it is to attract as many readers as you can to your website. Some bloggers make money from affiliate ads; others use their blog as a way to attract potential customers to their business. To learn more about storytelling techniques for bloggers, review these tips. 2 Tell stories.

Blogger 60

Blogger Storytelling Differentiation Opinions 60

Hubspot

DECEMBER 19, 2011

Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns. Marketing is about telling good stories.

Storytelling 28

Storytelling Social Networks Case Studies User-Generated Content 28

Parse.ly

SEPTEMBER 10, 2021

Gary V was a wine blogger only about 10 years ago, and then launched an agency, and his agency today is 160 people and hundreds of millions of dollars of revenue.” ” “Today’s blogger is tomorrow’s hot product company. ” “Today’s blogger is tomorrow’s hot product company.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA. Here are some of the noteworthy providers.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Exo B2B

MARCH 16, 2017

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google+, Quora, etc.).

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Webbiquity

OCTOBER 14, 2014

Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. ” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

ClearVoice

JUNE 4, 2020

Blogger and entrepreneur Michael D. Your ability to tell a story almost fully depends on your ability to utilize storytellers who know how to create content that is memorable. The best storytellers know how to develop stories that pierce hearts. Here's how to create memorable content. contentmarketing Click To Tweet.

Content 119

Content Storytelling Planning Video Marketing 119

nDash

FEBRUARY 17, 2019

It’s the right mix of strategic and practical sessions on all tracks of marketing (brand, social, content, search, etc), and it’s also free to attend. It’s a great way to catch up with the latest trends with lots of great speakers, covering topics from SEO to customer experience to paid social. All of that expertise.

Conference 94

Conference Planning Content Marketing Content 94