Paul Gillin

DECEMBER 18, 2012

One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice. Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing. Whether that’s true or not I expect to find out in the coming months.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

APRIL 10, 2013

Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. The fact that he did get away with it is one of the sub themes of Opting In , Brill’s new book about social product management. Social media is about more than business, he emphasizes.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

AUGUST 29, 2012

It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions. The Dry Max crisis came at a time when P&G was engineering a companywide shift toward customer engagement through social media. Fox says the experience was a critical teaching point.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

DECEMBER 30, 2013

I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley and Brian Solis. Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate.

Blogger 50

Blogger BtoB Paid Search Agency Companies 50

Paul Gillin

JUNE 9, 2011

Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. I spent more than four hours trying to turn it into something that was at least publishable, hoping that nobody would actually read it. Moral of the story: ask for raw copy, not clips.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

SEPTEMBER 6, 2011

I spent 15 minutes on Klout registering my social networks and grew my score 10 points on the spot. In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. One is that she knows the system.

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PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 15, 2010

Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. We are also urging bloggers who are not present on the “tree&# to tag themselves as well.) This one has a twist. We’ll revisit the image and make appropriate changes.

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Eloqua Blogger Tagging Display 50

Paul Gillin

MARCH 4, 2014

What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” Blogging is one of the oldest forms of social media and is not generally considered a high-growth field. Then there’s the statistic that 12% of companies will hire a full-time blogger in 2014. ” Holy cow! Um, no, they won’t.

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Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

JANUARY 12, 2011

Content Rules doesn’t pretend to be a visionary treatise on the future of social media. The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. There are plenty of books out there that do that.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

FEBRUARY 15, 2014

And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. As social networks have grown, so has the amount of noise they generate. Spammers have corrupted the value of outbound links to much that some bloggers no longer even use them. Beyond Social Media.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50