article thumbnail

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. The reason?

article thumbnail

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Recently, on Trevor Noah ‘s The Daily Show, “ Roy Wood Jr. He operates his consultancy at Gerris Corp.

article thumbnail

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Can public relations help make it go mainstream ? A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Is it time to stop measuring engagement ?

article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Our blog lets us more easily connect with people on social networking sites by directing them to what we’re doing. This is a very successful company.

article thumbnail

I’m an influencer, pay me more!

Biznology

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80
article thumbnail

Add For Immediate Release to your podcast queue

Biznology

Since 2005, he has blogged at ProPr.ca , and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast , which, since its launch in March 2006, is now the second longest continuously running public relations podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.).