Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Empower Your PR Strategy with Social Listening. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Biznology

MAY 2, 2017

The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. That’s not over.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is a process by which we identify all the influencers in your space and engage them on behalf of your brand—upwards of six- to eight-thousand! Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. It is the meat and potatoes at Gerris.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Martech

NOVEMBER 29, 2021

Link building is the process of actively seeking out backlinks from another website back to yours. Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. 7) Digital PR.

Link Building 109

Link Building Work Management Marketing Management Service 109

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 162

PR Social Media Paid Content Media 162

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

MARCH 3, 2017

Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Best Free Social Media Influencer Tools. FollowerWonk.

Tools 92

Tools Blogger Demographics Social Media 92

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow. Followers: 3,699. Tweets last 90 days: 100+.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Reach refers to the number of people who saw your content.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

seo.co

MAY 2, 2021

That’s why to ensure the long-term sustainability of your business website; it’s essential to engage in a natural link-building process. Simply put, this means that getting other websites to link back to yours should be an organic process. Here is a list of tools, which will help you throughout the link-building process.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Biznology

NOVEMBER 27, 2012

If what you made isn’t good, they won’t be interested in you at all; however, if you have a modicum of success, then folks will want to know as much about your culture, gear, tools, vision, operating principals, habits, and process as possible. So, why keep the process so close to your vest? How, you ask?

Social Media 80

Social Media Process Product Media 80

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media. SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MARCH 13, 2018

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Research opportunities to get your blog posts submitted or syndicated on third-party sites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Optinmonster

MAY 11, 2023

Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Most bloggers will include a link to your website if you create a guest post for them.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Keyword Research/SEO. I don’t think we’d really work with a firm that wasn’t fully leveraging the process above. Social Media.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Cambridege, MA – [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. It’s a process of analysis, relationship building, and attention-to-detail. It’s more than SEO, it’s old-school PR.

SEO 100

SEO Planning Blogger Content Marketing 100

KoMarketing Associates

OCTOBER 4, 2016

Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. Blogger Outreach & Communications. Understand the need to maintain consistency in research, communication, and ongoing supporting activity.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

NOVEMBER 12, 2012

Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Per BusinessDictionary.com , SEO is “the process of improving traffic to a given website by increasing the site’s visibility in search engine results. Content Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Onalytica B2B

APRIL 11, 2017

The process for startup influencer marketing success mirrors the end-to-end software functionality of Onalytica. Each influencer will require an individual proposal, defined by your previous research. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers. Here’s how to make an impact.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Optinmonster

MAY 16, 2023

Involves keyword research and page optimization to align your website’s content with user search queries. It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience. Aims to improve your web pages’ user experience, readability, and relevancy.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

APRIL 18, 2019

As previously mentioned, for a long time this meant bloggers could stuff their content full of specific keywords and rank well -- but that's no longer the case. With keyword research, it's especially important to understand what questions you can answer or problems you can solve for this target persona.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

NuSpark Consulting

AUGUST 22, 2013

In order to do keyword research, we need to know what words your prospects use to find your solutions and products on search engines. Commonly known as “link builders,” we use a variety of research tools to seek out high quality and authoritative websites and utilize a multitude of tactics to obtain links to your website.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. I actually work at Vertical Measures!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

ClearVoice

OCTOBER 18, 2018

I loved the people, but since the content was geared toward small business owners, I found myself researching tax laws and marketing advice, instead of writing about the topics I actually cared about: travel, wellness and relationships. Don’t become a blogger or influencer because you want free stuff. And know that it is hard.

Ethics 105

Ethics Blogger Copywriting Rules 105

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes one less piece of friction out of your sales process.”.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. SEMrush) The U.S.

Paid Content 213

Paid Content Stats Marketing Budget Webinar Metrics 213

seo.co

DECEMBER 18, 2020

Research shows that 92 percent of people hesitate to do business with a company that has less than four stars on Google. Fake reviews and even fake bloggers, talking up a product or service, are sometimes employed. Not every hired blogger is misrepresenting the truth, but some are. And this reputation always leads the way.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Webbiquity

OCTOBER 4, 2013

A more proactive (and effective) approach, however, is to help build links through a combined digital marketing strategy that includes PR, social, content marketing, and SEO. Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. What types of sites send the most traffic your way?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

A more proactive (and effective) approach, however, is to help build links through a combined digital marketing strategy that includes PR, social, content marketing, and SEO. Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. What types of sites send the most traffic your way?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Contently

APRIL 21, 2016

Of course, years later, I conveniently forgot that promise as I found myself working in a PR agency, drafting comments and opinion pieces on behalf of so-called “thought leaders.” You didn’t do the research. It might seem strange at first, but why couldn’t bloggers use this same system? Due credit.

Thought Leadership 113

Thought Leadership Ethics Opinions Paper 113