Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. Blogger LinkUp.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Content Standard

JULY 14, 2015

Blogger outreach has been identified as a crucial strategy for disseminating content through media platforms that have built-in audiences. However, many brands operate under the mentality that the only appropriate time to reach out to bloggers is during some PR push. R-E-S-P-E-C-T, Your Content Means A Lot To Me.

Blogger 40

Blogger Outreach Marketing & Strategy PR 40

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. Recommended Group: B2B Bloggers Boost Group. 7) Digital PR. What is a link-building service?

Link Building 104

Link Building Work Management Marketing Management Service 104

Sharpspring

JANUARY 19, 2022

If you are doing a PR campaign, do it for publicity, not for links. If you start doing PR for links, you will start releasing low-quality press releases in no time. Content development + outreach. Look out for: Content that brings your competitors backlinks; Bloggers and journalists that link to your competitors.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

seo.co

MAY 2, 2021

Discover more outreach opportunities, more platforms to post your content, and discover strategies that have worked for your competitors. Buzzstream is an outreach-oriented link-building software that keeps your email outreach campaigns organized and well-targeted. See which websites are linked to which content. BuzzStream.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Webbiquity

MARCH 3, 2017

Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

KoMarketing Associates

MARCH 13, 2018

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Research opportunities to get your blog posts submitted or syndicated on third-party sites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Biznology

MARCH 23, 2016

You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . In this 30-minute Biznology webinar, we’ll cover online influencer marketing, from research to prospecting, outreach to engagement, incentives to activation.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research. FollowerWonk.

Tools 92

Tools Blogger Demographics Social Media 92

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Want bloggers to write nice things about your product, service or company?

Blogger 20

Blogger PR Outreach Practices 20

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. The first GEO research went live in early December and I covered it here. Researchers optimized content using different tactics and tested which of those on-page optimization tactics helped pages to come up in more AI answers.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

KoMarketing Associates

OCTOBER 4, 2016

Blogger Outreach & Communications. Understand the need to maintain consistency in research, communication, and ongoing supporting activity. Competitive Link/Social Media Monitoring via Buzzsumo or BuzzStream. Influencer/Targeted Audience Identification via FollowerWonk. Third Party Referral Analysis via Google Analytics.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

NOVEMBER 20, 2019

If you are having a show about rare flowers, don’t send your press release to the editor in the political research division. Don’t limit your outreach to professional journalists. Send it to the Home & Garden Editor. If you don’t have a media database, you can seek out agencies that do.

Press 145

Press Sample Work Management Paid Search Agency 145

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. Just as with advertising, PR relies on frequency. Or very little response.

Blogger 20

Blogger PR Outreach Tagging 20

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. You can use keyword research to identify terms that your audience is searching for to guide your content creation. First, it allows you to borrow the audience and the authority of the other blogger or podcast host.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

MAY 16, 2023

Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility. Involves keyword research and page optimization to align your website’s content with user search queries. The benefits of guest posting are multi-fold.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Guest blog research and outreach can be a job all in itself, which is why I employ s specialist for this task.

SEO 100

SEO Planning Blogger Content Marketing 100

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. A simple tool like Google Alerts would pick up most stray citations.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Biznology

NOVEMBER 8, 2012

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. And bloggers , of course, need to know what words their audiences use to describe their pain points.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

NuSpark Consulting

AUGUST 22, 2013

In order to do keyword research, we need to know what words your prospects use to find your solutions and products on search engines. Commonly known as “link builders,” we use a variety of research tools to seek out high quality and authoritative websites and utilize a multitude of tactics to obtain links to your website. Mobile SEO.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

KoMarketing Associates

JULY 22, 2014

But long-form content (anywhere between 1,200 – 2,500 words, generally speaking) can provide readers with more in-depth feature posts that research shows can lead to lower bounce rates, higher engagement rates, and longer average time on site. Third-Party Outreach. Don’t get me wrong: Short-form content has its time and place (e.g.,

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Hubspot

OCTOBER 13, 2020

Certain keyword research tools like Ahrefs, SEMRush or MozPro can suggest related terms with high search volume. The more successful you are at getting bloggers or review websites to mention your brand (in new or existing content), the more likely your visibility will increase. Provide digital PR on their behalf.

SERP 63

SERP Lead Scoring Lead Ranking Enterprise Management 63

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

JANUARY 26, 2012

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches.

Outreach 121

Outreach Social Media Wiki Paid Search Agency 121

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

WebMarketCentral

AUGUST 10, 2007

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. But as I thought about this further, I realized that this is more than how to pitch bloggers versus traditional media.

PR 20

PR Outreach Blogger Web 2.0 20

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? There’s a lot of research out there on these topics, particularly on word count, from sources like Search Engine Journal , Portent , and Yoast. What are some tips on keyword research, and what are mistakes avoid?

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger).

Social Media 80

Social Media Media Internet Marketing Blogger 80