Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research. FollowerWonk.

Tools 92

Tools Blogger Demographics Social Media 92

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Magnetic topics.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Biznology

AUGUST 14, 2018

Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. The sort of people who become journalists and TV personalities and even celebrities are not the same people who are necessarily the online influencers I am talking about. Guess Who I Am.

Communities 126

Communities Blogger Class Twitter 126

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Convince & Convert

APRIL 6, 2016

The fact that I may overlook an important post or research report sometimes keeps me awake at night. Wanting to make sure I know everything I’m expected to know about influencer marketing keeps me scrolling through my Twitter feed and asking brands and agencies of all shapes and sizes questions (probably too many questions).

Paid Search Agency 98

Paid Search Agency Advertising Agencies Blast Campaigns Outreach 98

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Many “traditional” journalists now write blogs; does that make them bloggers?

PR 100

PR Blogger Tips Best Practices 100

Sprout Social

MARCH 8, 2017

Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service. Grilling bloggers who write for major recipe sites. TV chef personalities (i.e. What Are Social Media Influencers? Grill and barbecue pit builders.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hinge Marketing

DECEMBER 20, 2013

In this week’s webinar, we discussed how to efficiently use research for professional services firms. We talked about the importance of research, how to use different types of research to meet specific needs of the firm and the typical costs associated with different research. Be agile in research!

Webinar Metrics 48

Webinar Metrics Research Sample Ideal Customer Profiles 48

SnapApp

FEBRUARY 20, 2018

And on Twitter , 49% of users say they look to recommendations from influencers before making a purchase. . From there, you can begin to qualify and prioritize your outreach based on the influencer’s: . Once you have that one person, you can reference them when you pitch the next influencer and the next. Image source. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

Blogger 20

Blogger PR Outreach Practices 20

Convince & Convert

JANUARY 26, 2012

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Personally, I’ve done very little on the Social 46 front other than live tweet the initial confab. Instagram shot from @meggiehd.

Outreach 121

Outreach Social Media Wiki Paid Search Agency 121

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). Communities like mine, for example.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

NOVEMBER 10, 2015

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed. Like this post?

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

KoMarketing Associates

JULY 22, 2014

But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? Who’s to say what’s been successful for another person (even a content “expert”) will be successful for me? Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Convince & Convert

SEPTEMBER 2, 2015

Do background research. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state? If it sounds easier than scouring Twitter profiles, that’s because it is! Our team has found a few ways to add authentic personalization that you can tap into, too.

Brand Identity 165

Brand Identity Branding Marketing Budget Planning 165

SnapApp

FEBRUARY 20, 2018

And on Twitter , 49% of users say they look to recommendations from influencers before making a purchase. . From there, you can begin to qualify and prioritize your outreach based on the influencer’s: . Once you have that one person, you can reference them when you pitch the next influencer and the next. Image source. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. As always, I welcome your feedback in the comments below or share your perspective with me on Twitter ( @wittlake ).

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Hubspot

NOVEMBER 20, 2017

Here’s the message I sent Lindsay Kolowich when I was applying to the HubSpot Sales Blog writing position (it’s an email, not an InMail, but could just have easily been sent via LinkedIn): This message works because: I connected with Lindsay over Twitter first, so she was expecting my email. Press Outreach Example and Template.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Chapter 19 addresses the “personal branding&# issue that many companies struggle with in social media. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Hinge Marketing

JULY 22, 2015

For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. Media and Blogger Outreach. Media and blogger outreach will demonstrate your expertise to a wider audience.

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

Hinge Marketing

DECEMBER 25, 2013

According to our latest research , team expertise/skills is the top reason that buyers choose a management consulting firm. According to our research , 75% of the competitors identified by buyers of management consulting services were not even considered competition by the firms selling the services. On Twitter or Facebook?

Consulting 48

Consulting Analysis Marketing Management Blogger 48

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Ambal's Amusings

OCTOBER 22, 2009

Website TechEmpower Blog eLearningTech & SoCalCTO Twitter TonyKarrer. Tony Karrer: Browse My Stuff came out of my experience as a blogger. Yet as a blogger, I knew the other good bloggers. But the challenge is how does this get to the person who needs it? It also is a great vehicle for blogger outreach.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Webbiquity

DECEMBER 1, 2020

According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. So, doing research to find the most relevant and engaging influencers in your market is a critical part of the process.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Heinz Marketing

JULY 13, 2020

Can you talk a little bit about though, in this pandemic, in a time when you’ve got your buyers are working from home, we don’t have in-person offices as often, you would think that this would be the time for digital selling strategies to really shine. They’ll always talk to the person who’s been introduced.

Top of Funnel 80

Top of Funnel Cold Calling Work Management B2B Sales 80

Hubspot

MARCH 16, 2016

Influencers hang out in a ton of different online settings, however, I've found that email, Twitter, and Facebook groups have proven to be hot spots for this type of engagement. Of these options, I lean heavily on Twitter for building connections, as it works great for real-time interactions. Do your research. Entrepreneur.

Planning 28

Planning Ad Exchange Outreach Twitter 28

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Sprout Social

APRIL 12, 2017

But you also need a person who will attract viewers and reinforce your brand. However, there are tools that highlight influencers and all it takes is a little research. To get started, try using these tools: Twitter : Twitter’s Advanced Search makes it simple to narrow down a pool of millions to a few dozen.

Planning 69

Planning Paid Search Agency Budget Programs Communities 69

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. We’ve done the heavy lifting for you.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

SEPTEMBER 5, 2023

It’s an influential marketing hack bloggers and businesses use to reach new audiences, share expertise, and boost their online presence. It’s a way to share your expertise and insights with a new audience and can offer several benefits for both the guest blogger and the host site. What is a Guest Post?

Lead Scoring 94

Lead Scoring Lead Ranking Landing Pages Domain 94

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Hubspot

OCTOBER 24, 2016

Despite the mistakes, I managed to get 16 experts in the HR space to respond to my outreach, and the article I created about the Best HR Software , generated 286 views in the first month, 71 social shares, and five backlinks. Your experts are likely going to be comprised of bloggers, marketers, or perhaps company executives.

Peer-to-peer 28

Peer-to-peer Work Management Marketing Management Startups 28