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Trying GroupHigh for Blogger Outreach Campaigns


I am hereby making the jump from humans to robots for all my blogger research. When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. What I do is a little different than the garden variety influencer outreach. Tricky.

Mizuno running long tail outreach marketing case study


The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.”

The Long Tail of Blogger Outreach


That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. Image via Wikipedia.

25 outreach tools that can take your business to new heights


Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers!

7 Steps to a Successful Blogger Outreach Campaign

Hinge Marketing

This process is known as “blogger outreach.” ” Simply put, blogger outreach is a combination of a PR campaign and a linkbuilding campaign. But you are also building relationships with bloggers, many of which are influencers in the blogosphere and specific industries. What is the secret to running a successful blogger outreach campaign?

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How to Hire the Perfect Person to Run Your SEO


Will this person be expected to take you to the top spot on page 1? The national average salary for a search engine specialist ranges from $40,000 to as high as $67,000, depending on how much experience the person has and which city you’re in. Do some research and find one near you. Caveat: do read what Monster has to say about using social to research a potential employee.

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17 Foolish Mistakes to Avoid as a Guest Blogger


As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. This will involve a bit of research. 3) Not Keeping Outreach Records. Talk about a jack of all trades!

12 (of the) Best Social PR Guides, Tips and Techniques of 2011


Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? do your research, do be concise) and “don’ts” (e.g., Blogger Outreach Remains Crucial for PR Pros by SocialTimes. Is there really a difference anymore—or is the boundary blurring?

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Lessons from the Field – Blogger Outreach

Savvy B2B Marketing

I was tootling along my personal Twitter feed last week on Thursday evening when the following Tweet caught my eye. BrandlinkComm is not some rinky dink 2 person PR shop. Our all time favorite was a guy who submitted his homework assignment through our “Ask Savvy” question box and wanted us to do his research paper for him! The Scenario. TheBloggess. The Mistake.

The reality of online influence and the only thing that matters

grow - Practical Marketing Solutions

I had gone from being a person who was wined and dined atop skyscrapers in Shanghai to a fumbling entrepreneur building an entirely new reputation, and an entirely new brand, from scratch. there have even been studies that show how tall you are, how good-looking you are, and how you dress contribute to personal power in the “real world!”. Build a helpful personal network.

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Best Practices for Blogger Outreach


Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Follow these best practices to get the most out of your outreach efforts. Research. Make sure the bloggers you’re pitching to would actually be interested in what you’re offering. That means, do your research! Tools like Technorati and Alltop make it easy to find the top bloggers relevant to your industry. Make it Personal.

The results are in: An experiment in social influence

grow - Practical Marketing Solutions

What happens when a blogger asks his audience to do something beyond clicking a “like button?” Based on my own research and knowledge of the subject, I knew that there was a good chance my appeal would fall flat. But nevertheless, about one-third of the donors were people who do not have a personal relationship with me, which is pretty cool. It doesn’t happen.

The Power of 1-to-1 Blogger Outreach in Your Content Strategy

Content Standard

Blogger outreach has been identified as a crucial strategy for disseminating content through media platforms that have built-in audiences. However, many brands operate under the mentality that the only appropriate time to reach out to bloggers is during some PR push. As content marketers, we tell stories about our brands that people seek out. Think Long Term. A Faithful Friend.

Webinar Recap: How to Use Research to Grow Your Firm

Hinge Marketing

In this week’s webinar, we discussed how to efficiently use research for professional services firms. We talked about the importance of research, how to use different types of research to meet specific needs of the firm and the typical costs associated with different research. Be agile in research! Sampling can make or break any research study.

Blogger Outreach for PR - Worst Practices


Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. If a blogger responds to an email you send, ignore it.

Persistence is fertile


So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy. Bloggers are generally more libertarian rugged individualist than sycophantic people pleasers. Plus, there’s no accountability. buttons.

Optimize Your Tradeshow Presence

PR Meets Marketing

Media Outreach. Research local reporters, analysts and bloggers who may be interested in meeting with your executives to learn more about your company. From the person staffing the booth to your key sales person networking the conference show floor, ensure that everyone is consistent on the key messages you want to communicate at the conference. Tags: event marketing marketing pr tradeshow event media media outreach public relations Social media trade show "conference hall" by shinemy via Flickr. Announce News. Social Media.

Blogger Outreach for PR: The Importance of Follow-Up


Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. There are many possible reasons for low uptake by bloggers; follow-up is essential to determining what may have gone wrong, and how results can be improved. What now?

27 (of the) Best Social PR Guides and Tips of 2014


Writing that “The research on the impact of visuals in press releases, blog posts and even tweets is nearly unanimous: Images drive interest and that interests lasts longer,” Frank Strong (again) passes along his three favorite free, quick, and relatively easy methods for finding or creating images to supplement text content. Guides to PR and Influencer Research. 5 STARS.

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Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. 92% said they personally use LinkedIn, versus 56% on Facebook.

Influencer marketing tools of the trade


So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! I personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! Love it!

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How to use influencer marketing to promote your book


I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. Influencer marketing allows authors to identify and then engage topically-relevant online influencers and bloggers. Provide an exceptional gift: bloggers love bound galleys, they love hardcover copies drop-shipped.

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. It is what others recommend.

Launching your social campaign with guns blazing!


When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else. Twitter : @chrisabraham : 51.5k

6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics


Outreach – find bloggers who will benefit from sharing your infographic. If you’re not a big brand with a large following, you’ll get limited mileage on most of these methods without determined effort on outreach. Outreach is an unavoidable necessity. Based on their research, six factors were identified for a great Pinterest infographic. The results? 1) Topic.

Sponsored content and the economics of trust

grow - Practical Marketing Solutions

In 2015, I achieved a long-time personal goal by becoming a contributor to the publication. Last week I was reading a post from one of my favorite bloggers. I trusted this blogger but felt I had been lured into a trap. In the span of one moment, this trusted blogger, and The Harvard Business Review, breached a connection of trust that had taken years to establish with me.

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How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

Does it have a message based on data and consumer research? Content personality: Can you differentiate your position by the personality of the content? Is there an opportunity for influencer outreach? I would love to be the person who tells you that this is easy and content marketing is a quick path to fame and fortune. A big question. And I like big questions.

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PR and Blogging Outreach: Practical Tips


The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. In some cases, bloggers will provide you with rules when contacting them.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers. From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers.

PR and Blogging Outreach: Macro Issues


When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. It goes to the core skills of what being a GOOD PR person is or isn't.

Six hot trends in social influence marketing

grow - Practical Marketing Solutions

I recently met with Azeem Azhar , the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets. This is being recognized as an entirely fresh marketing channel that will require its own research, measurement, and best practices.

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Finding and Connecting with Bloggers - 30+ Resources


A big value proposition that comes with Browse My Stuff is that it provides a great opportunity to build a relationship with bloggers in a particular field. Along the way, I’ve come to realize that there’s quite a bit to learn about how to effectively work with other bloggers. I’ve been collecting information on this topic for a bit and some of the best resources on Blogger Outreach , Blogger Relations , Blogger PR and Blogger Buzz are: How to Suck Up to a Blogger. Blogger Relations: Two Approaches For PR.

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach. He is a pioneering podcaster and a prolific blogger. You’re never going to know until you do the research because MOST influence is happening offline. Here is the problem nearly every influence outreach effort has today.

Your website is wearing mom jeans and shoulder pads


Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed. The Language of Business is Moving Faster Than You Are.

Reflections on social media power and influence

grow - Practical Marketing Solutions

How DOES a person become powerful and influential on the Internet — an alternate universe that HATES any form of authority, titles, or rules? I read books, academic research, and white papers. And here are the three conclusions I made: 1) This is a historically important time where personal power has been enabled through our ability to publish on the web. The good.

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. Melyssa: There are many tools we use, software of course, but also some traditional techniques like personal outreach, surveys, connecting with people in brand forums, blogs, even direct messaging. Our marketing team connects with people personally and directly. Absolutely.

The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote


I recommend that you head over to Google Trends , Google’s Keyword Planner , HubSpot's Keywords App , and/or BuzzSumo to research what’s being searched for and shared most often. Since we’re talking about creating viral infographics in this post, don’t forget to also research your topic in BuzzSumo so you can find the most shared topics and content online to confirm people's interest.