Content Standard

JULY 14, 2015

Blogger outreach has been identified as a crucial strategy for disseminating content through media platforms that have built-in audiences. However, many brands operate under the mentality that the only appropriate time to reach out to bloggers is during some PR push. R-E-S-P-E-C-T, Your Content Means A Lot To Me.

Blogger 40

Blogger Outreach Marketing & Strategy PR 40

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs.”. All for value for value.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

JUNE 1, 2021

This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Personalized messages that trigger authentic conversations are a great strategy here. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. Use email marketing to maximize sales.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Webbiquity

OCTOBER 16, 2018

If you’ve got someone’s direct number, you may be in better shape; but the voicemail message you leave (assuming the person’s voice mailbox isn’t already full—an all too common occurrence) had better be pretty compelling to get them to return your call. Use Personalization. We all have egos.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Sprout Social

AUGUST 10, 2022

Influencer marketing tools for outreach. Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. Influencer marketing tools for outreach. Here are the best influencer marketing tools for outreach: 5. Marketplace influencer marketing tools.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use. Useful for optimizing content for search. Choosing the right plugins.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Hubspot

MAY 27, 2020

Conduct guest blogging outreach. Some publications will offer non-monetary rewards for your post, instead, like a link back to your personal website or social media accounts. Grow your personal brand. Build relationships and drive new partnerships e.g. co-marketing partnerships, job offers. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Convert

JANUARY 17, 2024

Generative AI engines generate accurate and personalized answers to any search query. It has been found that it takes between 5 and 7 touchpoints for a person to remember your brand. It’s engaging with the same person again and again to build recognition. The first GEO research went live in early December and I covered it here.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. You can use keyword research to identify terms that your audience is searching for to guide your content creation. You can also practice social selling and build the personal relationships that eventually lead to sales.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Convince & Convert

APRIL 6, 2016

The fact that I may overlook an important post or research report sometimes keeps me awake at night. The Outreach Marketing Virtual Summit is by far my favorite thing about my job and an event that keeps me and my network “to-date” on the latest and greatest strategies and creative tactics in the world of influencer marketing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Blast Campaigns Outreach 100

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

SnapApp

FEBRUARY 20, 2018

From there, you can begin to qualify and prioritize your outreach based on the influencer’s: . When your list is organized and you’re ready to begin outreach, Content Strategist Cara Hogan recommends looking for shared connections to get an introduction: . Bridget Casey , a financial influencer and blogger, said: . “No

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Hinge Marketing

DECEMBER 20, 2013

In this week’s webinar, we discussed how to efficiently use research for professional services firms. We talked about the importance of research, how to use different types of research to meet specific needs of the firm and the typical costs associated with different research. Be agile in research!

Webinar Metrics 48

Webinar Metrics Research Sample Ideal Customer Profiles 48

Optinmonster

MAY 8, 2023

Advantages of Starting an Online Business How to Start an Online Business Self-Reflection Market Research Business Model Competitor Research Unique Value Proposition Legal Formation Sales Platform Marketing Channels 19 Online Business Ideas Next Steps: Growing Your Online Business What is an Online Business? Let’s dive right in!

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Many “traditional” journalists now write blogs; does that make them bloggers? by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Convince & Convert

SEPTEMBER 2, 2015

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Do background research. Screen for online reputation.

Brand Identity 166

Brand Identity Branding Marketing Budget Planning 166

SnapApp

FEBRUARY 20, 2018

From there, you can begin to qualify and prioritize your outreach based on the influencer’s: . When your list is organized and you’re ready to begin outreach, Content Strategist Cara Hogan recommends looking for shared connections to get an introduction: . Bridget Casey , a financial influencer and blogger, said: . “No

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

Brandpoint

APRIL 16, 2019

After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. Strengthen your industry relationships. Research relevant, high-quality websites. Begin outreach to site editors.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Engagio

NOVEMBER 19, 2020

No need to read through a stack of posts from a dozen bloggers. The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Existing relationships and connections into the account. This is it. Intent data. Web analytics.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

KoMarketing Associates

JULY 22, 2014

Who’s to say what’s been successful for another person (even a content “expert”) will be successful for me? The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Webbiquity

FEBRUARY 9, 2021

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? For personal blogs – it’s tough. How can bloggers do it more effectively?

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Convince & Convert

JANUARY 26, 2012

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Personally, I’ve done very little on the Social 46 front other than live tweet the initial confab. Instagram shot from @meggiehd.

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

Hubspot

APRIL 21, 2020

Do Market Research. Conducting thorough market research becomes necessary in order for you to truly differentiate your app. Depending on your budget, you may want to do primary research for prospect users. But even secondary research can give you a lot of insights. So — what does this mean for you? Pitch Your App.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Chapter 19 addresses the “personal branding&# issue that many companies struggle with in social media.

Social Media 100

Social Media Social Marketing Media Planning 100

Outbrain

DECEMBER 19, 2022

Email marketing remains the gold standard for personalized communication in a world of changing social media algorithms. You must also create a research-backed schedule to publish these posts at the best times and hit the best engagement rate. Here’s how Plum promoted a research report through a LinkedIn carousel post.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Hinge Marketing

DECEMBER 25, 2013

According to our latest research , team expertise/skills is the top reason that buyers choose a management consulting firm. According to our research , 75% of the competitors identified by buyers of management consulting services were not even considered competition by the firms selling the services. On Twitter or Facebook?

Consulting 48

Consulting Analysis Marketing Management Blogger 48

The Lead Agency

AUGUST 20, 2020

B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. Research has found that 24% of consumers will increase long-term use of digital channels due to COVID-19.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger).

Social Media 80

Social Media Media Internet Marketing Blogger 80

Hinge Marketing

DECEMBER 31, 2015

In fact, our research shows that firms that generate at least 60% of their leads online grow 4x faster and are 2x as profitable as their competition that doesn’t put emphasis on online lead generation. Keywords are specific words or phrases that potential clients are likely to type into a search engine when conducting online research.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Ambal's Amusings

OCTOBER 22, 2009

Tony Karrer: Browse My Stuff came out of my experience as a blogger. Yet as a blogger, I knew the other good bloggers. The B2B Marketing Zone came because I personally wanted to learn more about the topic and wanted to have good relationships with bloggers in the space. We had a loose network.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Webbiquity

DECEMBER 1, 2020

According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. First, influencer marketing is about developing long-term relationships. What is B2B Influencer Marketing?

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Heinz Marketing

JULY 13, 2020

Can you talk a little bit about though, in this pandemic, in a time when you’ve got your buyers are working from home, we don’t have in-person offices as often, you would think that this would be the time for digital selling strategies to really shine. They’ll always talk to the person who’s been introduced.

Top of Funnel 80

Top of Funnel Cold Calling Work Management B2B Sales 80

Biznology

NOVEMBER 27, 2012

And by special, I don’t mean the best price, the best quality, or the best service — though those are always top-winners — but also your personality, your unique narrative, the story of your existence, why you matter, what you’ve gone through, who you are in the community, who you used to be, or even your winning smile.

Social Media 80

Social Media Process Product Media 80