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Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Groan.

Blogger outreach is more PR than social media

Biznology

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. The Long Tail of Blogger Outreach.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. Totally! Thing is, you’ll never make it there. 

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. Right?

Mizuno running long tail outreach marketing case study

Biznology

The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled  Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.”

The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. ” Perfect!

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. They take time. 

25 outreach tools that can take your business to new heights

Biznology

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Check out these 25 awesome  outreach tools for your smash business strategy. We’re The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! To streamline your entry into this practice, we’ve reviewed 25 of the most powerful outreach tools: 1. GroupHigh.

Be a Big Fish in the Blogger Outreach Pond

Biznology

Would you prefer to be the ugliest pretty person or the prettiest ugly person? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. In fact, most journalists and A-list bloggers glean their story ideas from the blogs they reach, from their influencers, blogs and bloggers who may well be less popular but are still highly influential. Do you have the kind of prior relationships with the top bloggers and journalists or do they not know you from Adam?

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted. 

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. When

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. These lessons map perfectly to blogger outreach.

The Human Approach to Link Building Outreach

Biznology

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Some of my outreach pitches may not be by the book, but there is always a method to my madness. There are none.

How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send

Hubspot

This is cold outreach, and, for better or for worse, it has its purpose. How do with do this and actually get results? I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. Outreach Elements Used By The Pros. 1) Relevance. Of all the five elements, I imagine personalization is the one you could have guessed.

How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger?

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.

7 Steps to a Successful Blogger Outreach Campaign

Hinge Marketing

This process is known as “blogger outreach.” ” Simply put, blogger outreach is a combination of a PR campaign and a linkbuilding campaign. But you are also building relationships with bloggers, many of which are influencers in the blogosphere and specific industries. What is the secret to running a successful blogger outreach campaign?

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Embrace the “One to One to Many” Approach by Working with Bloggers

WindMill Networking

One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers. Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Embrace the “One to One to Many” Approach by Working with Bloggers by Kristen Matthews - Maximize Social Business. Instead of running … Continue Reading.

How to Engage Bloggers Down the Long Tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.

6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted

Social Media B2B

There is no greeting or even pretend personalization. It is also the quickest way to get a blogger to click delete. This says to bloggers that someone thinks blogger outreach is important, but I don’t. I’ll just email out the press release and check off the “blogger outreach&# box on my status report. 2. Many bloggers have a passion for their topic, and no matter how broad that topic is, they rarely stray too far from home. By doing this you are also giving bloggers an unsubscribe button. Send just a press release.

Why you shouldn’t bring your social media (completely) in-house

Biznology

It always lands on one person’s shoulders. The moment work (or personal life) picks up and gets busy, will the social media responsibilities suffer?  If any of them consider social media monitoring, engagement, and outreach to be either a secondary task or “beneath them,” then the writing’s on the wall.  Photo credit: edrabbit. One’s not enough.

Build some social media marketing backbone you big wuss

Biznology

And it’s not nearly that scary or dangerous, my friends. A lot of it is more about stress-testing you to see what kind of person you are. Outreach is the lifeblood of social media engagement. I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing.

Influence marketing: What’s next?

grow - Practical Marketing Solutions

Today, bloggers, podcasters, and home video producers are gaining consumer mindshare through their passionate and entertaining content. No wonder this is the new media gold rush — influencer outreach. have a 360-degree experience with this trend as I strategize with clients, advise agencies, and become a target for outreach programs myself. The media landscape is a mess.

5 Tips to Writing More Effective Cold Emails

Sales Intelligence View

Specifically, landing a great job, doing a landmark deal, and starting a relationship with a mentor all originated from cold outreach. The best bloggers on the internet preach the importance of  writing a compelling first sentence. In addition, this positions you as a straight shooter, which is the type of person with whom people want to do business. That’s amazing. But.but.I

Five Reasons Your Marketing Strategy Needs Blogger Outreach

SnapApp

Today's guest post comes from  Kristen Matthews of the blogger outreach company, GroupHigh. Clearly, we're more apt to believe a stranger's third party opinion over a personal self-assessment or a brand's company-centric boast. That's why bloggers - a virtually unlimited source of third party opinions - have made blogger outreach a key component of successful marketing strategies. Whether you're already a blog outreach believer or not, here are five key points why marketers need bloggers on their side. 1. Who do you believe?

Five marketing and business lessons from Japan

grow - Practical Marketing Solutions

No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Bloggers are still in the early stages of establishing a foothold — quite different from  America. Bowing deeply. When it comes to customers, they bow deeply.

Fulfill your resolution to blog in 11 steps

Biznology

majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Trying GroupHigh for Blogger Outreach Campaigns (biznology.com).

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Budding Blogger in Boulder. Email posts directly to personal, relevant connections. Another little "hack" you can try is doing some personal outreach to folks once you''ve put up a new blog post. Can''t wait to see your blog start to take off -- your mom is definitely not the only person who''s interested in hearing from you. Sound good? Is it just a time thing?

17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Whenever possible, leverage the power of your personal network. Talk about a jack of all trades! Do your homework.

The slippery slope of influence marketing

grow - Practical Marketing Solutions

” Clearly, opportunities for bloggers will increase as brands recognize the benefits of aligning with people who are powerful online advocates. If brands become too exposed with too many bloggers, both parties will suffer. If the credibility of the blogger declines, the effectiveness of their advocacy is doomed. How did I get on their list? have no idea. Agree? Agree?

Lessons from the Field – Blogger Outreach

Savvy B2B Marketing

The Scenario. I was tootling along my personal Twitter feed last week on Thursday evening when the following Tweet caught my eye. BrandlinkComm is not some rinky dink 2 person PR shop. Here is what they should have done: Research – Find bloggers who run consistent quality blogs in the space you want to reach. TheBloggess. " 6 Oct via web. The full post is here.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. by Blogging PRWeb.

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Best Practices for Blogger Outreach

Fathom

Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Follow these best practices to get the most out of your outreach efforts. Make sure the bloggers you’re pitching to would actually be interested in what you’re offering. Tools like Technorati and Alltop make it easy to find the top bloggers relevant to your industry. Make it Personal. Blogger outreach takes time. Research.

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The results are in: An experiment in social influence

grow - Practical Marketing Solutions

What happens when a blogger asks his audience to do something beyond clicking a “like button?” But nevertheless, about one-third of the donors were people who do not have a personal relationship with me, which is pretty cool. Klout , Kred and the other social scoring platforms provide an indicator of a person’s relative ability to create content that moves on the web.

Build your brand (for free)

Biznology

You need to be that person and that person reveals himself through being accessible, understandable, available, and knowable. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. I have a modicum of online reputation with the people who matter to me. Open Your Kimono!

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Blogger Outreach for PR - Worst Practices

WebMarketCentral

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. If a blogger responds to an email you send, ignore it.

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied. That’s all well and good.

Interesting Infographics: Anatomy of Email Outreach

LEADership

There are a few things to keep in mind when writing your email: Personalization. Think about who you are targeting – if you manage to snag the attention of one big-time blogger, the traffic generated could be the same as that of six smaller bloggers. Gone are the days when marketing messages were chipped into stone or shouted by a town crier. Introduce Yourself. General

My online influencer research and engagement process

Biznology

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. If you want to know more in advance, watch this:  long tail blogger outreach and influencer outreach.]. At least, right now, it’s a one man band. Really big. Got it? Go git ’em, Tiger.

How to Get Coverage in Blogs – Really

Webbiquity

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have  written about how to pitch blogs, such as B.L. Such posts often take the form of “do’s&# and “don’ts&# for successful blogger outreach. These posts also frequently include guidance on practices to avoid when pitching bloggers. Consequently, as the volume of outreach has risen, the hit rate has declined.

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