ClearVoice

AUGUST 3, 2021

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. The CPJ is made up of a group of global experts who follow, monitor, documents, and take action on violations of press freedoms. . Fourth Estate. Nieman Lab.

Organization 104

Organization Press Ethics Thought Leadership 104

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

Blogger 20

Blogger PR Outreach Practices 20

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. To delight everyone that finds your content the overall experience must delight. The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Hubspot

NOVEMBER 20, 2017

Press Outreach Example and Template. Getting bloggers and journalists to write about your startup, product, or experience is no small feat. It demonstrates the sender did research. According to LinkedIn marketer Neha Mandhani, personalized messages are 15% more successful than canned ones. Cheers, [Your name].

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Hubspot

APRIL 21, 2020

Do Market Research. Conducting thorough market research becomes necessary in order for you to truly differentiate your app. Depending on your budget, you may want to do primary research for prospect users. But even secondary research can give you a lot of insights. So — what does this mean for you? Create Content.

Paid Content 98

Paid Content Mobile Advertising Budget Programs Mobile Marketing 98

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Chapter 19 addresses the “personal branding&# issue that many companies struggle with in social media.

Social Media 100

Social Media Social Marketing Media Planning 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach).

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. Google Review Count: 217,000. Pricing: free. 4) Buzzstream.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Optinmonster

SEPTEMBER 5, 2023

It’s an influential marketing hack bloggers and businesses use to reach new audiences, share expertise, and boost their online presence. It’s a way to share your expertise and insights with a new audience and can offer several benefits for both the guest blogger and the host site. What is a Guest Post?

Lead Scoring 93

Lead Scoring Lead Ranking Landing Pages Domain 93

Marketing Insider Group

APRIL 7, 2020

Simple questions that include your keywords are always good since many of today’s customer searches use voice searches via Siri, Alexa, or other personal digital assistants. Our research shows that both B2C and B2B companies show a marked increase in web traffic when they post at least 11 times every month.

Budget Programs 349

Budget Programs CMS Development Content Marketing Industry CMS 349

Convince & Convert

APRIL 23, 2015

There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Bloggers prefer personal relationships.

Studies 165

Studies Advertising Agencies Blogger Outreach 165

WebMarketCentral

AUGUST 1, 2007

Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa. Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Convince & Convert

DECEMBER 30, 2015

There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. The Rising Influence of Mom Bloggers. Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. This post reveals more.

Studies 113

Studies Blogger Advertising Agencies Outreach 113

Hubspot

SEPTEMBER 23, 2020

Here's why: When a HubSpot Blog post gets a backlink, this typically means that a person has found our content, valued it, and shared the post's URL on their own website. Although it takes time and solid research to create posts that earn quality backlinks, Nica and I find that the traffic returns are worth the effort.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

ClearVoice

APRIL 19, 2022

We’ll take a look at good PR content examples and determine why there needs to be a content strategy to foster relationships with the media, influencer, and creators to establish effective outreach efforts. PR teams are excellent at reaching out and building relationships with journalists, editors, bloggers, and social media influencers.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Moz

DECEMBER 5, 2018

All you need is the right tools for the research phase! We’re going to use Moz’s Link Intersect tool to do this research for Bottger Mansion. If your competitor is utilizing press releases, you may want to consider distributing your newsworthy information this way!

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. I personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ).

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

WebMarketCentral

MAY 11, 2009

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

SEO 20

SEO Best Practices PR PageRank 20

Optinmonster

APRIL 27, 2020

Do some research and see which other platforms would be valuable for your target audience. Research, test, and tweak. Create a strong outreach email to various podcast hosts and offer to be a guest. Do a little research to find out which platform would be the most effective at making paid ads. Reach out to the Press.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Hubspot

SEPTEMBER 4, 2019

The creative part of this tactic is that you can use the same method to reclaim links for other mentions that are related to your brand -- including events you organize, employees names, research reports, etc. You can find them by researching articles that are related to the content you're promoting and already have a "Read more" section.

Creativity 101

Creativity Lead Scoring Lead Ranking Domain 101

Webbiquity

JANUARY 6, 2015

Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? What do PR pros need to know about SEO?

PR 100

PR Tips Best Practices Press 100

Moz

DECEMBER 13, 2020

A journey from a “a stranger” to a “lead” is shorter and much more predictable than a journey from “a stranger” to a “a buyer”, and once we turn a visitor into a lead, we can reach out to them in a much more meaningful and personalized way (via email, Facebook re-marketing, on-site personalizations, etc.). Organize your linking leads.

Link Building 60

Link Building Lead Generation Ad Building Tactics 60

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

accelerate agency

SEPTEMBER 1, 2021

And don’t forget to do your keyword research. A lot of nofollow links are comments posted under a blog or video, press releases, or paid advertisements. Ahrefs Content Explorer is a popular choice, and the Semrush Topic Research tool is another option. Conduct thorough research . Send personalized outreach .

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Convince & Convert

JUNE 12, 2013

For starters, it would be difficult to attribute conversions to the person in the gorilla suit. Bloggers and Other Influencers Writing About Your Content. These aren’t traditional media but rather individual bloggers writing about your content. In the past there was a hard line between press, customers, bloggers, analysts, etc.,

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. If that’s not possible, then make sure you personalize your pitch, comment on and share their past articles, ego-boost, and definitely follow up! Outreach is a tedious and time consuming process, but it definitely pays off! Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40