NuSpark Consulting

MARCH 3, 2016

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. Also, bloggers can easily embed the videos into their blogs to share the white paper takeaways.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

SmartBug Media

AUGUST 8, 2019

Generating publicity requires planning, consistent outreach, follow-up, and dedication. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. Content was updated August 8, 2019.

Press 85

Press Digital Asset Management PR Case Studies 85

Content4Demand

OCTOBER 11, 2018

In 2018 alone, 79% of marketing decision-makers said they would invest in influencer marketing — with 43% planning to invest more than they did in 2017, according to OnBrand Magazine. YouTube stars and bloggers promote products and brands that don’t align with their lifestyle and their social content and videos seem forced and overly staged.

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

Hubspot

OCTOBER 13, 2020

They can compare features and prices, read recent reviews, or even get suggestions from influencers and magazines. The more successful you are at getting bloggers or review websites to mention your brand (in new or existing content), the more likely your visibility will increase. Start outreach for long-term partnerships.

SERP 63

SERP Lead Scoring Lead Ranking Enterprise Management 63

Convince & Convert

NOVEMBER 15, 2013

They also handle blogger outreach and social press. That means money is being sent to TV, newspapers, magazines, outdoor, and even radio advertising before it’s getting spent on Internet advertising. Still yet another agency handles the multi-cultural aspect of the brand. of global ad expenditures. via MediaPost.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Moz

NOVEMBER 26, 2018

Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?

Marketing Analytics Tools 63

Marketing Analytics Tools CMS Development Lead Scoring Lead Ranking 63

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Onalytica B2B

JULY 8, 2015

Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. The Hype Magazine™. The results also showed the close relation of PR to marketing with brands such as Hubspot, TheDrum and Onboardly. PRSAtactics.

PR 100

PR PageRank Brand Identity Branding 100

WebMarketCentral

AUGUST 10, 2007

When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. I mean, I admit it. I know, I know.

PR 20

PR Outreach Blogger Web 2.0 20

Hinge Marketing

MARCH 25, 2015

Obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise. Include print opportunities as part of your blogger outreach strategy and keep an eye out for opportunities to appear in both an online and print version of a publication.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy Webinar Metrics 48

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Hinge Marketing

DECEMBER 16, 2013

Tim has also written more than 100 articles, and is the author of two monthly guest columns for ClickZ and Website Magazine. Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? Everything the team produces gets pushed out on social media and other channels. On Twitter or LinkedIn?

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

B2B Marketing Savvy

JULY 30, 2009

But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success? Now, as lead voice and a newly minted blogger trying to engage with/understand the new social media landscape, I feel like it’s an Indiana Jones episode titled: “Search for the Missing Metrics”. You can help.

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

The "best" writers aren't necessarily employed by trade magazine or analyst firms; this is now determined by the wisdom of crowds in the marketplace. Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. Build links from relevant technology forums.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Pearl Digital Marketing

MARCH 17, 2019

FlipBoard curates content across the internet and allows you to “flip” content into your own online magazine. Create a FlipBoard magazine and share your blog link. REACH OUT TO BLOGGERS. Blogger outreach can be an effective way to build links – however, it is time-consuming. ADD IT TO FLIPBOARD.

Marketing Automation Services 58

Marketing Automation Services Blogger Advertising Mediums Viral Marketing 58

ClearVoice

SEPTEMBER 28, 2020

If you’re someone who regularly uses tracking links in your content and outreach, you might want to give it a rest. We’ve all seen the disclaimers on blogs or magazines about how following a link to shop will pay the original website a small commission. Others stubbornly dug in their heels. Why are content marketers using these links?

Privacy 128

Privacy Work Management Content Marketing Management 128

Convince & Convert

SEPTEMBER 14, 2010

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid?

Social Media 123

Social Media Work Management Marketing Management Media 123

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Each day, more than 20,000 publications are uploaded, including magazines, newspapers, portfolios, catalogs, corporate literature, DIY guides, amd community programs. Google Review Count: 141.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Content Standard

AUGUST 9, 2017

You’d think running a literary magazine would just require collecting submissions, designing issues, and distributing it in some way, but that’s the furthest thing from the truth. My first boss out of college wanted me to be a full time associate editor and, at the same time, an effective head of social media for eight magazines.

Content Marketing 44

Content Marketing Paid Search Agency Business Content 44

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. 6 RT @JPeters1221 Good stuff.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. To keep the system from being gamed, it doesn’t work like that. Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Brandpoint

NOVEMBER 28, 2018

Today, PR and marketing pros aren’t just pitching journalists; they’re pitching blogger and social media influencers with large followings who trust the influencer’s recommendations. It’s why PR and marketing professionals are supplementing their outreach strategy with paid media solutions. Paid Media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Who Needs Editors?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

JULY 20, 2023

Are we actively forging relationships with influential bloggers and websites in our industry? Imagine fashion blogs, lifestyle magazines, and industry insiders in 2023 pointing their readers to your website through hyperlinks. Pitchbox: Influencer Outreach and Beyond Pitchbox is not your average email marketing platform.

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Convince & Convert

SEPTEMBER 21, 2010

Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. It stands to reason. Just like answering your phone or being nice to customers or any other humanizing factor.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Moz

DECEMBER 13, 2020

In link building, all those bloggers, publishers, editors, etc. The outreach team identifies website owners who are likely to be interested in that asset, and starts the outreach. The outreach team shows the content team what’s attracting links on a specific topic (with examples). It’s either “link or no link” reporting.

Link Building 60

Link Building Lead Generation Ad Building Tactics 60

Adobe Experience Cloud Blog

MAY 11, 2015

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. If you’re trying to sell Pilates classes to women in the Tampa Bay area, don’t just seek out any bloggers to relay the message. The company sent Brazilian bloggers a piece of very stained clothing.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. link] [link] creative magazine Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Content Standard

OCTOBER 31, 2015

To make its SitOrSquat project work, Charmin created a video clip explaining how the app works and earned kudos from Parenting magazine and a host of newspapers and bloggers. The outreach worked: The app has been downloaded millions of times and reportedly increased Charmin toilet paper sales by 15 percent.

Examples 40

Examples Brand Identity Branding Mobile Marketing 40

Webbiquity

APRIL 18, 2012

At the other end of the spectrum, just 15% are using mobile-specific content, while 14% produce digital magazines and 10% participate in virtual conferences. • At the other end of the spectrum, just 15% are using mobile-specific content, while 14% produce digital magazines and 10% participate in virtual conferences. •

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . In turn, this builds trust with the audience. . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Biznology

FEBRUARY 12, 2013

Outreach is the lifeblood of social media engagement. If you think the paparazzi are evil and celebrities are victims, you’re too naive to be reading this, please click over to Highlights magazine because I surely don’t want to be the one who takes your innocence. Oh for heaven’s sake. Third rule is: Reach out!

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Adobe Experience Cloud Blog

APRIL 3, 2012

by Jason Miller I’m pleased to welcome Jeffrey Davis as a guest blogger. magazine, executive editor of CBS Interactive’s BNET, and now as editorial director at Original9. Jeffrey has spent the last 15 years covering technology’s overhaul of business and media as a founding editor of Business 2.0 That’s just for starters.

Planning 48

Planning Marketing Budget Content Marketing Budget Programs 48

Hubspot

OCTOBER 31, 2016

Check out the popularity of “infographics” vs. “magazine ads” from 2004 - 2016: So how do you guarantee your topic will be a home run? After you’ve got a decent list of websites who you think will be willing to share your infographic, it’s time for some email outreach. For example, check out Emil’s 2 -step approach to email outreach.

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

Adobe Experience Cloud Blog

OCTOBER 22, 2012

Simon Penson: Simon is a former magazine editor turned digital marketing agency owner. A highly respected blogger on search engine marketing and social media, Kevin also speaks frequently at leading industry events. Simon Penson: For me it’s a pretty obvious answer as I came from ten years as a magazine editor and journalist.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48