Oktopost

APRIL 26, 2021

Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. This is a great tactic for any company, but especially for B2B companies with products that may be more complex. Respond to comments in real time.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Hubspot

JUNE 16, 2020

Keyword research is an SEO tactic that identifies possible words and phrases on the minds of your target audience. At HubSpot, keyword research informs the topics we write about each quarter. For example, HubSpot's socials do both. Blogger is also an integratable platform. This happens through keyword research.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

MAY 27, 2020

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications. How to Become a Successful Guest Blogger.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

SmartBug Media

NOVEMBER 24, 2021

According to a recent HubSpot report, about 64 percent of marketers actively invest time in SEO—and with good reason! Another great tactic you can use to boost your search engine rankings is to work with influencers and the media so that they report about your new site before its launch date. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

MARCH 8, 2022

Recognized by ForbesWoman as one of the top 20 women bloggers. Ashley is a TV host of three digital TV talk shows on RVNTV, This is it TV, and Closers Coffee, speaking and interviewing entrepreneurs and business owners on the topic of tactical networking and best business practices. Yamini Rangan - CEO, HubSpot.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Only B2B

DECEMBER 23, 2019

Hubspot has a research page which allows you to browse through the reports and download it. For example, beauty brands tie up with fashion bloggers to get through their target audience. This is one of the most yielding demand generation tactics. Start out with these 6 tactics and I bet you will be surprised at the results.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Duct Tape Marketing.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Only B2B

JANUARY 18, 2018

Hubspot has a research page which allows you to browse through the reports and download it. For example, beauty brands tie up with fashion bloggers to get through their target audience. This is one of the most yielding demand generation tactics. Start out with these 6 tactics and I bet you will be surprised at the results.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Onalytica B2B

APRIL 11, 2017

Here are some influencer marketing tactics for startups seeking fast-growth and a big impact: Special Offers : A compelling offer which is backed by an influencer is a sure-fire tactic to get new customers through the door. But the principles of influencer marketing can be applied as a hook for fast-growth startup tactics.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Only B2B

DECEMBER 23, 2019

Hubspot has a research page which allows you to browse through the reports and download it. For example, beauty brands tie up with fashion bloggers to get through their target audience. This is one of the most yielding demand generation tactics. Start out with these 6 tactics and I bet you will be surprised at the results.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Valasys

JULY 31, 2023

According to HubSpot, six in ten marketers have made generating business leads their top priority. Whether you’re a seasoned entrepreneur or just starting out, our exploration of this dynamic world will equip you with the tools and tactics you need to cast your net wide and reel in those valuable leads.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Optinmonster

DECEMBER 21, 2023

HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) That’s because they use scarcity tactics to pique people’s interest for an upcoming launch. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Vidyard

JANUARY 24, 2022

HubSpot Sales 4.10 Sales Hacker Sales Hacker brings together the top sales executives from the biggest tech companies, sharing the tactics and strategies they’re using to close more sales and attain nine-figure revenues. Whether you’re a new sales rep or a veteran, you’re sure to find value in the Hubspot Sales blog.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Hubspot

APRIL 23, 2020

While LinkedIn has not explained what the Stories feature will look like or if it will be similar to the Student Voices feature, their announcements have led bloggers and publications to suggest that it will be similar to Story formats on Snapchat, Instagram, and Facebook Stories.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Hubspot

JULY 6, 2020

Time constraints, limited budgets, and even complacency can make it all too easy for even the best marketers to fall back on familiar tactics. Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

Marketing Insider Group

JULY 19, 2011

Because customers want it, because it’s cheaper than other marketing tactics and because it works. We still need to shift more of our marketing mix from interruption-based outbound tactics to customer-focused inbound marketing tactics. . As Hubspot reported: 57% of businesses have acquired a customer through their blog.

Blogger 100

Blogger Inbound Marketing Marketing Mix Lead Scoring 100

Navigate the Channel

MAY 24, 2023

HubSpot has a good beginner’s guide you can access here. Platforms and distribution tactics vary over time, but testimonials continue to work on many levels to gather attention. You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Excelsior Research

NOVEMBER 15, 2021

It also means deciding on the KPIs of your tactic and designing a marketing funnel based on your user’s journey, and defining goals for your marketing campaigns. According to HubSpot , Demand generation marketers have focused on five primary goals in marketing campaigns. Thirty-five percent in content marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

It also means deciding on the KPIs of your tactic and designing a marketing funnel based on your user’s journey, and defining goals for your marketing campaigns. According to HubSpot , Demand generation marketers have focused on five primary goals in marketing campaigns. Thirty-five percent in content marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Hubspot

APRIL 21, 2020

Finally, if you're a HubSpot customer, you can leverage another app — the Facebook Welcome app in HubSpot's app marketplace — to help with your mobile app launch on Facebook. Pitch your story to tech, mobile, and industry journalists and bloggers. Websites Spotify, Google+, and Pinterest have used this tactic with great success.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

ViewPoint

AUGUST 27, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I know you use HubSpot. During a breakfast meeting with Steve last week, he got right down to business. Man we are hurting. No one is buying.”. “I

Telemarketing 120

Telemarketing Work Management Marketing Management Leads 120

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. He also searched for bloggers that wrote about employee wellness, human resources and other related topics, and found high-quality pieces of content like this one. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. Content aggregation ?).

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Hubspot

MARCH 3, 2020

Local search marketing is the process and tactics you use to reach your local audience online. Source: HubSpot via Google ). You can perform long-tail keyword research in Google's Keyword Tool , or if you use HubSpot software, use HubSpot’s Keyword & SEO tool to help find variations you might not have thought of before.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

FEBRUARY 26, 2019

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. You can absolutely employ SEO tactics, or use paid ads, to help your company homepage rank on page one of Google -- but a more effective, long-term solution is blogging.

Wiki 100

Wiki Top of Funnel Lead Ranking Lead Scoring 100

Convince & Convert

JANUARY 28, 2014

HubSpot frequently posts blogs like this one, “ The Ultimate List of 2012 Email Marketing Stats. “ Not only does HubSpot share stats and cite the sources, it also provides “Tweet This Stat” links that allow readers to instantly share the stat with their followers. Better yet, make your list of facts tweetable or easy to share.

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Sessions are conveniently broken down by category: corporate social, content marketing, social strategy, measurement and analytics, video marketing, live video, and social tactics for Facebook, Instagram, Twitter, Snapchat and LinkedIn.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. A simple, free option is HubSpot Marketing Free. What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

JUNE 6, 2017

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. Below, we’ve outlined seven tactics to try. They’re relatable, and their opinions become respected. 7 Ways to Work with Influencers.

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

SmartBug Media

APRIL 9, 2019

According to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 How to Empower Your Employees to Become Bloggers and Content Creators. HubSpot states that 55 percent of your visitors spend less than 15 seconds on your website. Ready for a deeper dive into marketing tactics?

Marketing Analytics Tools 69

Marketing Analytics Tools Paid Search Agency Inbound Marketing User-Generated Content 69

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Yes, Blogger and WordPress existed, but they were light years away from what we know today. Each of our five bloggers had a specialty and a field of expertise their own. Contact us here.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. When you open that tab, it’ll list the visitors per tactic. Human beings are visual creatures.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Guest blogging, like any other marketing tactic, should be strategic. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60

SERP Lead Ranking Lead Scoring Enterprise Management 60

Hubspot

APRIL 3, 2019

Here, we're going to cover how you can optimize your Google My Business account to ensure you appear on Google Maps, as well as marketing tactics you can employ to improve your local SEO. To improve local SEO, try these three tactics: 1. Get links back to your site from local businesses or bloggers.

Google 77

Google Marketing Strategy Marketing & Strategy Blogger 77