• WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blogger, Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
    How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. 'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Blogger, Hubspot] The line between Media and Brands is blurring fast
    Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum. Its purpose is to connect brands with popular bloggers for sponsored content opportunities. 'by Chad Pollitt, {grow} Community Member. The media gap. Its stated mission “.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 4, 2015
    [Blogger, Hubspot] Inbound Marketing Insights: Can The B2B Blog Comment Be Resurrected?
    'A few months ago I received a copy of Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah, and finally got around to reading it a few weeks ago. For the reader, the commenter, and the blogger. Over the next couple of weeks, I will be sharing insights from the book for your reading pleasure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Blogger, Hubspot] What’s Your Content Cadence?
    Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and co-host of @ReadySetPodcast. 'By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. What’s Content Cadence? It was a good post. He helped me make it a great post.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blogger, Hubspot] How to Run a Blog Lead Generation Analysis
    'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? To learn how to create this type of report in HubSpot, see this blog post. Want to Be a Better Blogger? If you are a HubSpot customer, read this post to find out how to do this type of analysis right in HubSpot!
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blogger, Hubspot] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Here are a couple of tools you could use to easily repurpose blog content on social media: Social Inbox : If you use HubSpot, you can use Social Inbox to schedule out tweets promoting your blog posts in bulk. HubSpot have over 31,000 subscribers on their SlideShare channel, check them out for some great ideas and killer presentations.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Blogger, Hubspot] How I Easily Got 25% More Views on My LinkedIn Profile
    'Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. At #17, I -- predictably -- brought up the rear. Zippo. Next up, I took action. did this quickly.
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Blogger, Hubspot] 7 Tips on Finding the Best Freelance Writer for Your Blog
    The best bloggers do more than just pound out 600 topical words. However, as  HubSpot’s Corey Eridon highlights , even experts still need to perform some research to check facts. The 'You’ve decided to make the leap, and use a  freelance writer for your marketing copywriting. Great, everyone’s doing it. mage source.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Blogger, Hubspot] Top 5 Affordable Tools to Make Infographics in a Snap
    Jennifer Gregory , a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. ” Plus, Infographics are 30 times more likely to be read than a normal text article, according to HubSpot. 'What makes infographics so popular? Piktochart. Canva. Venngage.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Blogger, Hubspot] How to Blog Consistently Without Burning Out
    am sure many bloggers have different tricks. You can use Tweetdeck desktop notifications or set up HubSpot Social Inbox email notifications to watch the news without interrupting your workflow. HubSpot customers, you can use Social Inbox for this, too.). Plus, they make great fodder for bloggers. Here are mine.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Blogger, Hubspot] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    HubSpot customers have access to their built-in keyword and SEO tool. Non-HubSpot customers, I recommend trying KWFinder.com. Rand Fishkin, SEO Expert from Moz, once quipped : "''I hit ''publish'' for the first time, and everyone just showed up'' – said no blogger ever.". Each step is marked by a question. 1) Purpose. Editing.
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Blogger, Hubspot] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    Sure, bloggers write posts, but they also work with images, create infographics, record videos and podcasts, and produce plenty of other content. The modern-day nonprofit blogger is a multi-talented creator and publisher. As a professional blogger, Hubspot is a key source of advice and education for me. get it.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Blogger, Hubspot] 7 Ways to Get Non-Marketing Employees to Blog
    Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. We gave bloggers several options to delivery, they could either write about a topic they prefer and then we (marketing) would review and edit as appropriate before sending back to them for approval. 2) Use Data.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Blogger, Hubspot] Should I Gate This Content? [Flowchart]
    Bloggers have looked at the topic through various lenses -- from SEO to lead generation to channel-specific implications -- yet nobody appears to have written a simple “gate this, don’t gate that” prescription. HubSpot created a flowchart to help guide marketers’ gating decisions. 'We marketers seem to like rules.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Blogger, Hubspot] How to Fight the Infobesity Monster with Quality, Shareable Content
    82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. The blank page must be conquered.”. those eyes!). Final Thoughts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Blogger, Hubspot] What would I do if I were starting my blog from scratch?
    'Here is mind game successful bloggers play with each other. And when that happens, if blogging is the first thing that drops off the table, you will never, ever become a successful blogger. Become a blogger, not a writer Even if you consider yourself a good writer, that doesn’t mean you are an effective blog writer.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Blogger, Hubspot] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    attended HubSpot’s Inbound ''14 earlier this year, and I made it my mission to see Rand Fishkin of Moz talk about SEO practices to love & practices to leave ( see his presentation here ). If you want visibility, keep a master list of the top bloggers in your industry and reach out to them. Write helpful content. No, no, no!
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Blogger, Hubspot] 58+ Resources to Master SEO Copywriting
    Hubspot does a great job explaining what SEO really is. First Step SEO Tips for Bloggers. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. 'If you want to be competitive as a copywriter, your work needs to be optimized for SEO. 92% of marketers say that content creation is very effective for SEO. What Is SEO?
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Blogger, Hubspot] What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process
    Last month, we published a post on the top company blogs HubSpot''s content was crushin'' on , and one addition to the list completely surprised me: Microsoft Stories. "I’ve been a blogger before, too, where something gets a quick, second glance before going into the universe," she says. 'Crushes are weird sometimes.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Blogger, Hubspot] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    Check out the SlideShare created by HubSpot''s  Melissa Obleada  and get some key takeaways below: As you can see, some common themes emerged: Playing Coy Doesn’t Work. Given that, the inboxes and Twitter streams of most producers, editors, and bloggers alike is often a battlefield for attention and interest. Are reporters perfect?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Blogger, Hubspot] Nine Practical Guides to Public Speaking and Presentations
    ” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot. ” How To Be Funny: Stand-Up Comic Takes Public Speakers to School by DIY Blogger NET. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver?
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Blogger, Hubspot] A Look Inside Mashable’s Evolution [Interview]
    With this context in mind, I reached out to Lexie Riegelhaupt, director of marketing and communications for Mashable, to ask about the site’s evolution and direction -- and see if there are lessons corporate and personal bloggers can draw from Mashable’s story. HubSpot: What makes a Mashable story “a Mashable story”?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blogger, Hubspot] A 7-Step Process for Building a Blog Content Backlog
    Do you have any external contributors or guest bloggers with whom you work? You can schedule your content in an editorial calendar, like the new HubSpot Calendar. Using the HubSpot Calendar, you can schedule content, assign tasks, and organize all of your marketing assets including your blog, email, landing pages, and social messages.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Blogger, Hubspot] Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger
    Thankfully, my worries were quickly quelled once I started at HubSpot. Being a journalist vs. being a blogger? While good bloggers should also be concerned with the truth, uncovering things isn’t necessary their driving motive. 3) Bloggers highlight experts'' opinions and perspectives so readers can learn from them.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Blogger, Hubspot] This is the week that was: #inbound14
    Blogger of the week. Goes to our very own Andy McKay who provided a daily round up of the HubSpot Inbound conference all the way from the US of A. 'A round up of the great and good in B2B marketing. Like these: Marketing trend of the week. There is always a lot of interest in how marketers are looking to split their budget. Enjoy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Blogger, Hubspot] A report from the epicenter of content marketing conferences
    'Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. Content Marketing content marketing content marketing conferences content marketing world hubspot inbound Inbound featured Martha Stewart.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Blogger, Hubspot] 6 Essential Social Media Lessons From Top Executives
    He’s an avid blogger who uses his posts to help populate his other social feeds. Brian Halligan, CEO and Co-Founder of HubSpot. Both HubSpot co-founders Brian Halligan and Dharmesh Shah have their LinkedIn profiles set to be as open to the public as possible regardless of whether the viewer is a connection or not. Ready?
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Blogger, Hubspot] 11 Actionable Writing Tips [+Examples]
    When you’re a blogger, statistics are your best friend. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. Be Statistic-Friendly.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Blogger, Hubspot] How to Develop an Unforgettable Voice in Your Writing
    As an example, let me share some data from HubSpot’s roundup of successful landing pages. Before I wrote this article, I spent a lot of time reading other HubSpot articles. even conducted a search to find out which of HubSpot''s articles were the most wildly popular over the past six months. It needs to be about one thing.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Blogger, Hubspot] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. Check out the business blogger''s ultimate guide to mastering lead generation here. 'First-time inbound marketers: We''re so glad to have you! Common Mistakes New Inbound Marketers Make. Now, you want to GO, GO, GO! Timely.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Blogger, Hubspot] 32 Blog Post Ideas for Your Next Article
    Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Or better yet, use blogger  Amanda Nelson’s suggestion, and get permission to publish part of a new release. Blogger Awards. Spread some love and introduce 10, 15, or 50 bloggers whose content you admire.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blogger, Hubspot] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in HubSpot? 'A marketer''s job isn''t easy. You are right!
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blogger, Hubspot] How to Become the Best Blogger in Your Niche
    So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success. Great bloggers grow in size and reputation.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Blogger, Hubspot] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. was absurdly under qualified to work at HubSpot. But I had consumed every piece of content HubSpot put out. Three hours and 26 minutes later, I got a phone call from HubSpot''s recruiter!
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Blogger, Hubspot] How to Avoid Becoming a Marketing Fossil
    'In his new book, The Marketing Performance Blueprint , HubSpot partner Paul Roetzer , shares a story from Anita Newton , Vice President of Corporate Marketing at Adknowledge. HubSpot’s CMO Mike Volpe created a primer to get you started. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start?
  • B2B MARKETING TRACTION  |  THURSDAY, JULY 31, 2014
    [Blogger, Hubspot] Why Lack of Strategy Will Kill Your B2B Blog
    If You Have Multiple Bloggers. Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. 'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. Strategy is even more important when you have multiple people blogging.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Blogger, Hubspot] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    HubSpot (@HubSpot) April 8, 2014. To promote the contest on Twitter, we tweeted pictures of advice from seasoned bloggers. — HubSpot (@HubSpot) January 27, 2014. 'Images are crucial to making your marketing stand out, especially on Twitter. But what does right really mean? Let''s dig into it. Design
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Blogger, Hubspot] Is Author Rank Really Relevant?
    So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. 'Here ye, here ye. Authorship. Let us all let out a harmonious moan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Blogger, Hubspot] How Your Family Affects Creativity and Your Content Marketing Success
    There are a handful of truly talented and creative individuals and companies out there who are spearheading the movement — think HubSpot or {grow} — and there are thousands of “me too” artists who mimic what they do and say, hoping to ride the wave. 'By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Blogger, Hubspot] The Only 7-Step Guide to Creating Content You’ll Ever Need
    If you’re struggling to obtain data, we couldn’t help but love HubSpot’s Jeff Russo’s recommendation, which is simply asking for data like Khan academy. However, the world’s greatest bloggers are naturally pretty immersed in their industry’s top content, and conduct research on an ongoing basis. 'Image source. Know Your Audience.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Blogger, Hubspot] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. Well done!
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Blogger, Hubspot] Want to Be a Better Blogger? Embrace Structure
    If you''re a HubSpot COS customer, beginning today, you will have access to blogging blueprints right within your account. If you do not have the HubSpot COS, we have five blog post templates that you can use to create blog content no matter what CMS you are using. 'What is the first step you take as you begin writing a blog post?
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Blogger, Hubspot] When it Comes to Blog Post Length, Is More More?
    Corey Eridon from Hubspot , John Rampton on Forbes , and Neil Patel ( Quicksprout ) all wrote about this. So, bloggers, it’s up to you. 'My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.” think the biggest dangers in longer blog posts are 1.)
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Blogger, Hubspot] 6 Jobs the Best Social Media Managers Actually Do
    'My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. Even if you have dedicated bloggers and ebook writers, that content still needs to be adapted to each social network. Years after the first "Can we measure the ROI of social media?" 1) Content Creator. Skills Necessary.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blogger, Hubspot] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Budding Blogger in Boulder. 'Hey folks, welcome to the second installment of this column. Since you seemed to enjoy the post last week, we''re going to make this a weekly thing. Thanks!
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Blogger, Hubspot] Why Business Blogging Works
    learned from technology bloggers what my best options were, and then went to make a purchase based off their advice. The more blog posts I create, then, the more chances I have to introduce HubSpot to someone new. 'Every month, I run a new hire training class on blogging. But I never simply wrote about why it works. Knowing all that.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Blogger, Hubspot] SEO & Blogging = a Match Made in Heaven?
    Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Companies with 51+ website pages get 48% more traffic, and those that publish 15+ blog posts monthly get 5x more traffic than non-bloggers.
  • HUBSPOT  |  SUNDAY, MAY 11, 2014
    [Blogger, Hubspot] Finding Good Ideas, Internet Trolls & More in HubSpot Content This Week
    How to Fight Trolls: A Blogger’s Survival Guide. For bloggers, there are few things more frustrating than the an internet troll hijacking the discussion in the comments on your posts. As we always preach at HubSpot, building and understanding your buyer personas is the first step toward creating great content.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 9, 2014
    [Blogger, Hubspot] Analysis of 300 Job Listings Reveals What Employers Are Looking For in a Content Marketing Manager
    Content marketers don’t just manage bloggers and blogs. Our final sample encompasses a diverse spectrum of employers, from big brands like JPMorgan Chase to tech startups both large and small, including leading content marketing companies such as Hubspot and Moz. For many firms, however, this position is still a novelty.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Blogger, Hubspot] 25 social media listening aids to increase your hearing
    71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Ice Rocket : Can be used for keeping an eye on your blogger activity, as they have around 200 million blogs in their database and they also provide the possibility of finding the latest trend terms related to your search.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Blogger, Hubspot] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    Simple Formula for Writing Kick-Ass Titles | HubSpot. Blog Topic Generator | HubSpot. For bloggers who are ready to take their blog to the next level, this is a great guide for SEO blogging headlines that work. 'Learn How To Write Killer Headlines. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Blogger, Hubspot] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    If you''re using the HubSpot COS blog, you can check a box to make sure your blog homepage shows a summary of each article. Whether you''re working with other bloggers at your company or working with guest bloggers, having author profiles set up is a great way to attribute your posts but also give some SEO value. Blogging
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Blogger, Hubspot] How Often Should You Update Your Blog? A Data-Driven Answer
    Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. Image source : Hubspot. Many of us have also noticed that big-name blogs, from HubSpot to Jeff Bullas blog at least once daily. In
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Blogger, Hubspot] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    In fact, HubSpot’s Corey Eridon believes that fact checking is a key step towards achieving thought leadership. The world’s best bloggers are expert curators. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Are you with me? Do Something Each Week that Scares You.  . Image source.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blogger, Hubspot] 30 Killer Resources to Learn Content Marketing
    However, HubSpot’s free eBook is the perfect guide to planning and organization for beginners. Image credit: HubSpot. HubSpot’s all-in-one eBook “kit” includes some of their most valuable resources, including 100 content marketing ideas, a brainstorming guide, and much more! 'Image credit Adobe. Content Marketing Made Easy.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Blogger, Hubspot] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    Some of my colleagues on the HubSpot blogging team were shocked by the story about The Verge and almost couldn’t believe it was true. Of course at HubSpot we measure everything. This one thing HubSpot’s product helps you do; it lets you publish content and track how well that content is performing. Those Who Look.
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Blogger, Hubspot] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing. Confessions of a Full-Time Blogger. This post offers some little confessions from the full-time bloggers at HubSpot. Educational Content. How to Create a Fantastic Email Newsletter [Checklist].
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Blogger, Hubspot] 8 dead easy steps for writing a blog in less than an hour
    'Image credit: HubSpot. After four or five tries, you’ll streamline the process and become a blazing fast blogger. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Blogger, Hubspot] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    I''ve been sitting behind a desk for the past year as a blogger for HubSpot. For an hour, I was a HubSpot sales rep. introduced myself, told them I was calling from HubSpot. Instead, I went for a more direct HubSpot tie-in. 'As I type this, my brain is in overdrive. My heart is racing. My legs are shaking.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Blogger, Hubspot] 8 Things I Wish I Knew Before I Started Blogging
    So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Case in point: 73% of HubSpot''s blog post visits in February 2014 were to posts published prior to February. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 7, 2014
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
    HubSpot created a Slideshare that contains best practices for enterprise sales and marketing alignment. Wednesday: On Wednesday, guest blogger Janelle Johnson from Act-On Software wrote Sales & Marketing Alignment: 3 Ways to Close the Gap. 'Happy Friday, Sales Prospecting Perspectives readers! However, it''s not always that easy.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Blogger, Hubspot] How to Build a Newsroom Inside Your Company
    I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. 'This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. So does GE.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Blogger, Hubspot] Confessions of a Full-Time Blogger
    'A recent conversation a few of us full-time bloggers had via our corporate chat platform: "Before I check the style guide , does anyone remember if we capitalize the word my in headlines?". So I gathered my fellow HubSpot bloggers and content creators, and we had a little confession session that resulted in the following list.
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Blogger, Hubspot] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    m pretty sure that almost every blogger knows on some level they should kick their addiction to stock photos and curated visual content. While few bloggers are currently using simple mind maps or charts as a form of visual content, it’s a highly effective way to explain complex ideas to your readers. Image credit: Hubspot.
  • WRITTENT  |  MONDAY, FEBRUARY 17, 2014
    [Blogger, Hubspot] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 His findings were even more surprising than you might believe: Image credit: HubSpot. 'Writing blog titles isn’t much of an art. It’s a highly unpredictable, non-exact science, but a science none the less. Relevance.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    Wednesday: On Wednesday, guest blogger Anum Hussain from HubSpot wrote Why the Nitty Gritty Posting Mechanisms of Facebook Matter. 'Happy Valentine''s Day, Sales Prospecting Perspectives readers! We hope you''re doing something special with that someone special or treating yourself to something that makes you happy today.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blogger, Hubspot] The Five Elements Behind Blogging Success
    HubSpot’s most recently released Benchmark report shows that companies that blogged 6-8 times per month doubled their lead volume. Good bloggers take those extra factors into account. As blogs continue to grow in viewership, they will continue to build an increasingly valuable platform for brand establishment and lead generation.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Blogger, Hubspot] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    Do you publish content from guest bloggers from time to time? HubSpot users have a built-in comments engine for blogs hosted on our COS , and other popular comment engines include Disqus and Livefyre. To the right, you can see an example of HubSpot''s Post Listing module in action in our Opinion section. Choices, choices.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 10, 2014
    [Blogger, Hubspot] Have you ever stolen other people’s content?
    In a blogging world, it is very rare for bloggers to only use their own images and own thoughts. You may also be using another blogger’s awesome quotes or data. There’s a clear difference between citing another blogger and simply using their material as your own thoughts. 'Photo Credit: Javier Arce. What does that mean?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Without further ado, here are our favorite sales and marketing articles from this week: HubSpot interviewed Buzzfeed''s Newsletter Editor to find out how the company known for gifs and cat pictures revived the email newsletter. 'Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. What were your favorite articles
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Blogger, Hubspot] How to Do Keyword Research: A Beginner's Guide
    If you''re a regular blogger, these are probably the topics that you blog about the most. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords. HubSpot customers can get suggestions for keywords to consider within the Keyword tool. How you actually do it hasn''t. Let''s get started.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Blogger, Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures. 'Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? grow 125% in 2013? Image credit: Rebekah Radice.
  • WRITTENT  |  TUESDAY, JANUARY 28, 2014
    [Blogger, Hubspot] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
    Do leading bloggers suddenly wake up with the power to write outstanding blog titles? The following are some I’ve used before, and love: HubSpot Blog Topic Generator. It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. Write better blog titles.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Blogger, Hubspot] The TOP 25 Must-Read Internet Marketing Blogs
    If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” John Doherty is an entreprenuer, marketer and leading blogger. HubSpot. Image credit: Statista. All you’ll need to do to stay totally informed is check-in to your feed periodically! Here we go! Blogs on Analytics.
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Blogger, Hubspot] 8 Things To Be Prepared For When Starting A Blog
    'According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Are they hosted on WordPress, or Blogger with convenient ease of navigation, or are they hosted on their own private domain and a bit more customized? One of our personal favorites is this editorial template from HubSpot.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Blogger, Hubspot] 5 Top-Notch Blog Posts Written in Under 60 Minutes [Challenge Winners]
    So instead, we worked hard to narrow it down to 5 bloggers who really stood out to us for various reasons. These 5 winners will receive some awesome HubSpot swag from our HubShop! 'Earlier today, we hosted our first 1-hour blogging challenge. Spark a little competition with yourself to up your game. Now, on to the winners! Write.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Blogger, Hubspot] 7 Deadly Blogging Myths: BUSTED
    Blogs can drive actual business: According to a HubSpot study , B2B companies that blog only 1-2X per month generate 70% more leads than those who don''t blog. You don''t have to have an English degree to be a blogger -- trust me, my spelling is probably the worst at my whole company. They''re too hard to write, they say. Our trick?
  • WRITTENT  |  THURSDAY, JANUARY 23, 2014
    [Blogger, Hubspot] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    Creating a content strategy, an editorial calendar, and writing your first post aren’t for the faint-of-heart, but many bloggers find that growing an audience is their biggest challenge. As you begin to try and decode the secrets to getting more website visitors, more seasoned bloggers will advise you to “write better content.”
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [Blogger, Hubspot] Save Time Blogging: 15 Proven Productivity Hacks
    As blogger Mattis Weiler points out , the most challenging thing is to “take action consistently.” There are two types of bloggers in this world – those who maintain an editorial calendar, and those who don’t. Upload to WordPress (or Blogger or HubSpot), format for SEO. Outline First. Don’t Write in Order. Use HARO.
  • HUBSPOT  |  SUNDAY, JANUARY 19, 2014
    [Blogger, Hubspot] Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week
    Check it out, fellow bloggers. In a recent tip post from our 30-Day Blog Challenge series, David Berkowitz , Chief Marketing Officer at MRY, reminds us that there''s a whole community of bloggers out there -- a community that can prove quite helpful to bloggers in need of assistance. 'Ugh … writing. But, alas, I do. Enjoy!
  • HUBSPOT  |  SATURDAY, JANUARY 18, 2014
    [Blogger, Hubspot] 30-Day Blog Challenge Tip #17: Use H1 Tags
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog. Advice From Other Bloggers. We asked you for actionable tips and other advice to give to other bloggers. HubSpot Don''t be afraid to rock the boat sometimes. HubSpot Don''t be afraid to get a little silly.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Blogger, Hubspot] 8 Deep Questions to Define Your Blogging Strategy
    According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” Every organization has flaws, but every smart blogger should identify why they love their company. ' The majority of blogs aren’t a success. What’s Your Brand in a Word? How Are You Different?
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Blogger, Hubspot] 10 MORE of the Most Remarkable Marketing Campaigns in History
    The PR and blogger media impression was over 4 billion. Make-a-Wish leveraged their existing volunteer and donor community in San Francisco to attend the event who ended up taking pictures and videos that went viral online," says Taylor Corrado, Head of Nonprofit Marketing at HubSpot. 1) Will Ferrell''s Anchorman 2 Promotion. Campaign.
  • WRITTENT  |  THURSDAY, JANUARY 16, 2014
    [Blogger, Hubspot] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
    For select queries, users are now presented with the option to explore recommended reading on the topic: Image credit: HubSpot. What it means for 2014 content creation: The line between technical marketers and bloggers is increasingly blurred. '2013 was a pretty dramatic year for marketers when it came to SEO. Google Tackles Questions.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Blogger, Hubspot] 30-Day Blog Challenge Tip #15: Join the Blogging Community
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Follow other bloggers you respect on Twitter or other platforms. Send bloggers a private message or email when they create some content that moves you. Read their work. Share posts you love. Comment on them.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Blogger, Hubspot] How to Stop Hating Writing (and Actually Get Kinda Good)
    Corey Eridon , Senior Blog Editor at HubSpot, on Writing When You Hate Writing. Beth Dunn , User Experience Editor at HubSpot, on Persevering Till You Get to the ''Good Stuff''. Hannah Fleishman , Media Relations at HubSpot, on the Importance of Reading to Write Well. 'Words are hard for me. They''ve always been hard for me.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Blogger, Hubspot] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. For instance, HubSpot partner IMPACT Branding & Design promotes its offers on different social media platforms. Great! Email? Social? Landing pages? Channel #1: Social Media.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Blogger, Hubspot] 20 LinkedIn Groups Every Marketer Should Join
    Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! 16) The Blog Zone - A Community for Bloggers.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Blogger, Hubspot] Content Marketing and SEO: Long Articles vs. Short Articles
    Some bloggers are even saying that no article under 1000 words will generate respect from Google. Hubspot''s CMS won''t allow us to publish an article under 600 words. 'Longer articles are en vogue again. However, the most well-read blog posts on our site are short articles , articles that are 300-500 words. There is no fluff. Not all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Blogger, Hubspot] Content Shock: Why content marketing is not a sustainable strategy
    ”  Red Bull was a beverage company, not a media company, Chipotle was making burritos, not clay-mation films, and there were roughly one-third as many bloggers as there are now … not to mention podcast producers, video-makers, Pinterest pinners, Facebook posters, and Instagram photographers. Paying people to read our content?
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [Blogger, Hubspot] How to Optimize Your Blog for SEO: 5 Steps
    In most content management systems (CMS), like WordPress, Blogger and HubSpot, your H1 tags double as your URL. 'Not convinced you need to optimize your blog for SEO? 89% of modern consumers use search engines to make purchase decisions, and 75% of search users never click beyond the first page of search results. One tag is sufficient!
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Blogger, Hubspot] 30-Day Blog Challenge Tip #1: Getting Started With Blogging
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Seth Godin , best-selling author and blogger: "Blog every single day, once a day. Participating companies should submit their blog URLs on this page to enter the challenge.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Blogger, Hubspot] A Festivus for the Rest of Us! The Airing of Marketing Grievances
    Well, in the spirit of Festivus, we decided to join in on the action, so I asked my fellow HubSpot marketers to share their own marketing grievances. The Controversy for the Sake of Controversy Blogger. '"A Festivus for the rest of us!". If you weren''t a Seinfeld fan, don''t worry, you''ll still find enjoyment in this post. Features.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 20, 2013
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of December 20, 2013
    Guest blogger Jason Jordan on HubSpot explains why most inside sales reps turned managers fail, and how we can change that by focusing on the proper metrics. Lastly, our own blogger Laney Pilpel produced a guest post for Sales Engine this week. 'It''s the last Friday before Christmas, and the office is full of holiday cheer.
  • VIEWPOINT  |  THURSDAY, DECEMBER 19, 2013
    [Blogger, Hubspot] Taking away a salesperson’s excuses!
    HubSpot makes a big deal about doing this up-front. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint 'I think I have heard all the excuses for not following up on sales leads. If you don’t, you’ll find an excuse.".
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Blogger, Hubspot] How Hard Can YOUR Company Blog? Announcing the 30-Day Blog Challenge
    Did you know that HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook Likes than customers who only write 2 blog posts per month? 'New Year''s Day is right around the corner. Keep reading to learn how. Interesting! Oh yah.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Blogger, Hubspot] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    Other items of note in the HubSpot Shop: For the Love of Marketing Hoodie. If jewelry isn''t the right gift, there are also social media coasters ($14.99) for Facebook, Twitter, Pinterest, and Blogger. 'The days remaining in 2013 are few, and 2014 is just around the corner -- things you undoubtedly know already. We know.). https://t.co/0X3XIAVK4E.
  • WRITTENT  |  WEDNESDAY, DECEMBER 11, 2013
    [Blogger, Hubspot] 10 Shortcuts for Writing a Blog Post in Record Time
    While we can’t help you convince your boss to hire another blogger, we can help you become as efficient as possible at writing a blog post. The world’s most brilliant bloggers don’t necessarily write faster than you or I, but they’ve mastered some seriously smart productivity hacks to avoid distractions. Well, you’re not alone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 9, 2013
    [Blogger, Hubspot] How to beat Hubspot at its own game
    'I like to help new bloggers and I had an interesting conversation a few weeks ago with a young woman who was exasperated over what seemed like a hopeless situation. “How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Forget about being HubSpot.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 6, 2013
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
    Salesforce blogger Marc Wayshak says that we can increase that time to 5 hours per day by keeping the team accountable, assigning time-values to activities, and ultimately understanding what an effective sales day is. 'Good morning, Sales Prospecting Perspectives readers, and Happy December! We hope they''re helpful in these final weeks.
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