• WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Blogger, Hubspot] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    In fact, HubSpot’s Corey Eridon believes that fact checking is a key step towards achieving thought leadership. The world’s best bloggers are expert curators. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Are you with me? Do Something Each Week that Scares You.  . Image source.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blogger, Hubspot] 30 Killer Resources to Learn Content Marketing
    However, HubSpot’s free eBook is the perfect guide to planning and organization for beginners. Image credit: HubSpot. HubSpot’s all-in-one eBook “kit” includes some of their most valuable resources, including 100 content marketing ideas, a brainstorming guide, and much more! 'Image credit Adobe. Content Marketing Made Easy.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Blogger, Hubspot] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    Some of my colleagues on the HubSpot blogging team were shocked by the story about The Verge and almost couldn’t believe it was true. Of course at HubSpot we measure everything. This one thing HubSpot’s product helps you do; it lets you publish content and track how well that content is performing. Those Who Look.
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Blogger, Hubspot] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing. Confessions of a Full-Time Blogger. This post offers some little confessions from the full-time bloggers at HubSpot. Educational Content. How to Create a Fantastic Email Newsletter [Checklist].
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Blogger, Hubspot] 8 dead easy steps for writing a blog in less than an hour
    'Image credit: HubSpot. After four or five tries, you’ll streamline the process and become a blazing fast blogger. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Blogger, Hubspot] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    I''ve been sitting behind a desk for the past year as a blogger for HubSpot. For an hour, I was a HubSpot sales rep. introduced myself, told them I was calling from HubSpot. Instead, I went for a more direct HubSpot tie-in. 'As I type this, my brain is in overdrive. My heart is racing. My legs are shaking.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Blogger, Hubspot] 8 Things I Wish I Knew Before I Started Blogging
    So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Case in point: 73% of HubSpot''s blog post visits in February 2014 were to posts published prior to February. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 7, 2014
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
    HubSpot created a Slideshare that contains best practices for enterprise sales and marketing alignment. Wednesday: On Wednesday, guest blogger Janelle Johnson from Act-On Software wrote Sales & Marketing Alignment: 3 Ways to Close the Gap. 'Happy Friday, Sales Prospecting Perspectives readers! However, it''s not always that easy.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Blogger, Hubspot] How to Build a Newsroom Inside Your Company
    I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. 'This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. So does GE.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Blogger, Hubspot] Confessions of a Full-Time Blogger
    'A recent conversation a few of us full-time bloggers had via our corporate chat platform: "Before I check the style guide , does anyone remember if we capitalize the word my in headlines?". So I gathered my fellow HubSpot bloggers and content creators, and we had a little confession session that resulted in the following list.
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Blogger, Hubspot] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    m pretty sure that almost every blogger knows on some level they should kick their addiction to stock photos and curated visual content. While few bloggers are currently using simple mind maps or charts as a form of visual content, it’s a highly effective way to explain complex ideas to your readers. Image credit: Hubspot.
  • WRITTENT  |  MONDAY, FEBRUARY 17, 2014
    [Blogger, Hubspot] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 His findings were even more surprising than you might believe: Image credit: HubSpot. 'Writing blog titles isn’t much of an art. It’s a highly unpredictable, non-exact science, but a science none the less. Relevance.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    Wednesday: On Wednesday, guest blogger Anum Hussain from HubSpot wrote Why the Nitty Gritty Posting Mechanisms of Facebook Matter. 'Happy Valentine''s Day, Sales Prospecting Perspectives readers! We hope you''re doing something special with that someone special or treating yourself to something that makes you happy today.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blogger, Hubspot] The Five Elements Behind Blogging Success
    HubSpot’s most recently released Benchmark report shows that companies that blogged 6-8 times per month doubled their lead volume. Good bloggers take those extra factors into account. As blogs continue to grow in viewership, they will continue to build an increasingly valuable platform for brand establishment and lead generation.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Blogger, Hubspot] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    Do you publish content from guest bloggers from time to time? HubSpot users have a built-in comments engine for blogs hosted on our COS , and other popular comment engines include Disqus and Livefyre. To the right, you can see an example of HubSpot''s Post Listing module in action in our Opinion section. Choices, choices.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 10, 2014
    [Blogger, Hubspot] Have you ever stolen other people’s content?
    In a blogging world, it is very rare for bloggers to only use their own images and own thoughts. You may also be using another blogger’s awesome quotes or data. There’s a clear difference between citing another blogger and simply using their material as your own thoughts. 'Photo Credit: Javier Arce. What does that mean?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Without further ado, here are our favorite sales and marketing articles from this week: HubSpot interviewed Buzzfeed''s Newsletter Editor to find out how the company known for gifs and cat pictures revived the email newsletter. 'Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. What were your favorite articles
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Blogger, Hubspot] How to Do Keyword Research: A Beginner's Guide
    If you''re a regular blogger, these are probably the topics that you blog about the most. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords. HubSpot customers can get suggestions for keywords to consider within the Keyword tool. How you actually do it hasn''t. Let''s get started.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Blogger, Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures. 'Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? grow 125% in 2013? Image credit: Rebekah Radice.
  • WRITTENT  |  TUESDAY, JANUARY 28, 2014
    [Blogger, Hubspot] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
    Do leading bloggers suddenly wake up with the power to write outstanding blog titles? The following are some I’ve used before, and love: HubSpot Blog Topic Generator. It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. Write better blog titles.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Blogger, Hubspot] The TOP 25 Must-Read Internet Marketing Blogs
    If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” John Doherty is an entreprenuer, marketer and leading blogger. HubSpot. Image credit: Statista. All you’ll need to do to stay totally informed is check-in to your feed periodically! Here we go! Blogs on Analytics.
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Blogger, Hubspot] 8 Things To Be Prepared For When Starting A Blog
    'According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Are they hosted on WordPress, or Blogger with convenient ease of navigation, or are they hosted on their own private domain and a bit more customized? One of our personal favorites is this editorial template from HubSpot.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Blogger, Hubspot] 5 Top-Notch Blog Posts Written in Under 60 Minutes [Challenge Winners]
    So instead, we worked hard to narrow it down to 5 bloggers who really stood out to us for various reasons. These 5 winners will receive some awesome HubSpot swag from our HubShop! 'Earlier today, we hosted our first 1-hour blogging challenge. Spark a little competition with yourself to up your game. Now, on to the winners! Write.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Blogger, Hubspot] 7 Deadly Blogging Myths: BUSTED
    Blogs can drive actual business: According to a HubSpot study , B2B companies that blog only 1-2X per month generate 70% more leads than those who don''t blog. You don''t have to have an English degree to be a blogger -- trust me, my spelling is probably the worst at my whole company. They''re too hard to write, they say. Our trick?
  • WRITTENT  |  THURSDAY, JANUARY 23, 2014
    [Blogger, Hubspot] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    Creating a content strategy, an editorial calendar, and writing your first post aren’t for the faint-of-heart, but many bloggers find that growing an audience is their biggest challenge. As you begin to try and decode the secrets to getting more website visitors, more seasoned bloggers will advise you to “write better content.”
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [Blogger, Hubspot] Save Time Blogging: 15 Proven Productivity Hacks
    As blogger Mattis Weiler points out , the most challenging thing is to “take action consistently.” There are two types of bloggers in this world – those who maintain an editorial calendar, and those who don’t. Upload to WordPress (or Blogger or HubSpot), format for SEO. Outline First. Don’t Write in Order. Use HARO.
  • HUBSPOT  |  SUNDAY, JANUARY 19, 2014
    [Blogger, Hubspot] Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week
    Check it out, fellow bloggers. In a recent tip post from our 30-Day Blog Challenge series, David Berkowitz , Chief Marketing Officer at MRY, reminds us that there''s a whole community of bloggers out there -- a community that can prove quite helpful to bloggers in need of assistance. 'Ugh … writing. But, alas, I do. Enjoy!
  • HUBSPOT  |  SATURDAY, JANUARY 18, 2014
    [Blogger, Hubspot] 30-Day Blog Challenge Tip #17: Use H1 Tags
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog. Advice From Other Bloggers. We asked you for actionable tips and other advice to give to other bloggers. HubSpot Don''t be afraid to rock the boat sometimes. HubSpot Don''t be afraid to get a little silly.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Blogger, Hubspot] 8 Deep Questions to Define Your Blogging Strategy
    According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” Every organization has flaws, but every smart blogger should identify why they love their company. ' The majority of blogs aren’t a success. What’s Your Brand in a Word? How Are You Different?
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Blogger, Hubspot] 10 MORE of the Most Remarkable Marketing Campaigns in History
    The PR and blogger media impression was over 4 billion. Make-a-Wish leveraged their existing volunteer and donor community in San Francisco to attend the event who ended up taking pictures and videos that went viral online," says Taylor Corrado, Head of Nonprofit Marketing at HubSpot. 1) Will Ferrell''s Anchorman 2 Promotion. Campaign.
  • WRITTENT  |  THURSDAY, JANUARY 16, 2014
    [Blogger, Hubspot] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
    For select queries, users are now presented with the option to explore recommended reading on the topic: Image credit: HubSpot. What it means for 2014 content creation: The line between technical marketers and bloggers is increasingly blurred. '2013 was a pretty dramatic year for marketers when it came to SEO. Google Tackles Questions.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Blogger, Hubspot] 30-Day Blog Challenge Tip #15: Join the Blogging Community
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Follow other bloggers you respect on Twitter or other platforms. Send bloggers a private message or email when they create some content that moves you. Read their work. Share posts you love. Comment on them.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Blogger, Hubspot] How to Stop Hating Writing (and Actually Get Kinda Good)
    Corey Eridon , Senior Blog Editor at HubSpot, on Writing When You Hate Writing. Beth Dunn , User Experience Editor at HubSpot, on Persevering Till You Get to the ''Good Stuff''. Hannah Fleishman , Media Relations at HubSpot, on the Importance of Reading to Write Well. 'Words are hard for me. They''ve always been hard for me.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Blogger, Hubspot] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. For instance, HubSpot partner IMPACT Branding & Design promotes its offers on different social media platforms. Great! Email? Social? Landing pages? Channel #1: Social Media.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Blogger, Hubspot] 20 LinkedIn Groups Every Marketer Should Join
    Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! 16) The Blog Zone - A Community for Bloggers.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Blogger, Hubspot] Content Marketing and SEO: Long Articles vs. Short Articles
    Some bloggers are even saying that no article under 1000 words will generate respect from Google. Hubspot''s CMS won''t allow us to publish an article under 600 words. 'Longer articles are en vogue again. However, the most well-read blog posts on our site are short articles , articles that are 300-500 words. There is no fluff. Not all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Blogger, Hubspot] Content Shock: Why content marketing is not a sustainable strategy
    ”  Red Bull was a beverage company, not a media company, Chipotle was making burritos, not clay-mation films, and there were roughly one-third as many bloggers as there are now … not to mention podcast producers, video-makers, Pinterest pinners, Facebook posters, and Instagram photographers. Paying people to read our content?
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [Blogger, Hubspot] How to Optimize Your Blog for SEO: 5 Steps
    In most content management systems (CMS), like WordPress, Blogger and HubSpot, your H1 tags double as your URL. 'Not convinced you need to optimize your blog for SEO? 89% of modern consumers use search engines to make purchase decisions, and 75% of search users never click beyond the first page of search results. One tag is sufficient!
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Blogger, Hubspot] 30-Day Blog Challenge Tip #1: Getting Started With Blogging
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Seth Godin , best-selling author and blogger: "Blog every single day, once a day. Participating companies should submit their blog URLs on this page to enter the challenge.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Blogger, Hubspot] A Festivus for the Rest of Us! The Airing of Marketing Grievances
    Well, in the spirit of Festivus, we decided to join in on the action, so I asked my fellow HubSpot marketers to share their own marketing grievances. The Controversy for the Sake of Controversy Blogger. '"A Festivus for the rest of us!". If you weren''t a Seinfeld fan, don''t worry, you''ll still find enjoyment in this post. Features.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 20, 2013
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of December 20, 2013
    Guest blogger Jason Jordan on HubSpot explains why most inside sales reps turned managers fail, and how we can change that by focusing on the proper metrics. Lastly, our own blogger Laney Pilpel produced a guest post for Sales Engine this week. 'It''s the last Friday before Christmas, and the office is full of holiday cheer.
  • VIEWPOINT  |  THURSDAY, DECEMBER 19, 2013
    [Blogger, Hubspot] Taking away a salesperson’s excuses!
    HubSpot makes a big deal about doing this up-front. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint 'I think I have heard all the excuses for not following up on sales leads. If you don’t, you’ll find an excuse.".
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Blogger, Hubspot] How Hard Can YOUR Company Blog? Announcing the 30-Day Blog Challenge
    Did you know that HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook Likes than customers who only write 2 blog posts per month? 'New Year''s Day is right around the corner. Keep reading to learn how. Interesting! Oh yah.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Blogger, Hubspot] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    Other items of note in the HubSpot Shop: For the Love of Marketing Hoodie. If jewelry isn''t the right gift, there are also social media coasters ($14.99) for Facebook, Twitter, Pinterest, and Blogger. 'The days remaining in 2013 are few, and 2014 is just around the corner -- things you undoubtedly know already. We know.). https://t.co/0X3XIAVK4E.
  • WRITTENT  |  WEDNESDAY, DECEMBER 11, 2013
    [Blogger, Hubspot] 10 Shortcuts for Writing a Blog Post in Record Time
    While we can’t help you convince your boss to hire another blogger, we can help you become as efficient as possible at writing a blog post. The world’s most brilliant bloggers don’t necessarily write faster than you or I, but they’ve mastered some seriously smart productivity hacks to avoid distractions. Well, you’re not alone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 9, 2013
    [Blogger, Hubspot] How to beat Hubspot at its own game
    'I like to help new bloggers and I had an interesting conversation a few weeks ago with a young woman who was exasperated over what seemed like a hopeless situation. “How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Forget about being HubSpot.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 6, 2013
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
    Salesforce blogger Marc Wayshak says that we can increase that time to 5 hours per day by keeping the team accountable, assigning time-values to activities, and ultimately understanding what an effective sales day is. 'Good morning, Sales Prospecting Perspectives readers, and Happy December! We hope they''re helpful in these final weeks.
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Blogger, Hubspot] 42 Content Marketers to Follow on Twitter
    CEO of HubSpot. HubSpot, @HubSpot. Blogger, author, strategist and speaker. New York Times media and advertising reporter and blogger. 'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. Who did we miss? Let us know in the Comments. Brian Clark, @copyblogger.
  • WRITTENT  |  WEDNESDAY, DECEMBER 4, 2013
    [Blogger, Hubspot] 10 Compelling Calls to Action to Brighten Your Blog
    out this screenshot from the HubSpot blog: Image credit: HubSpot. with HubSpot’s aesthetic. importantly, take a note from HubSpot’s book and avoid running your banner ad continously. We recommend HubSpot’s tutorial on how to create. These buttons are clear, to the point, and pretty hard to miss. Simple Text. Check.
  • WRITTENT  |  MONDAY, DECEMBER 2, 2013
    [Blogger, Hubspot] How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide
    In Blogger, WordPress, HubSpot and many other content management systems, your blog title will do dual duty as your page title. Google actually only considers the anchor text of the first link on a given page: Image credit: HubSpot. 'Great SEO isn’t really a standalone practice anymore. Content Marketing = Guaranteed SEO.
  • WRITTENT  |  MONDAY, NOVEMBER 18, 2013
    [Blogger, Hubspot] Top 25 Must Read Content Marketing Blogs
    Manager of the Ontario Lottery and Gaming Corporation, author, and multi-award winning blogger. Created by Kristi Hines, she provides ‘blogging tips for personal and professional bloggers.’ Hubspot. image credit: Flickr. For businesses who blog, content marketing is vital. Content Marketing Institute. ’ 2.
  • WRITTENT  |  TUESDAY, OCTOBER 22, 2013
    [Blogger, Hubspot] 7 Blogging Goals to Skyrocket Your Sales
    HubSpot’s Ginny Soskey states that “blogging willy-nilly is like going on a roadtrip without a destination or map to help you get there.”. Earning website authority and high search rankings can take time, and newer bloggers can struggle to grow an audience. 'Every content creator has one thing in common: they need goals to succeed.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Blogger, Hubspot] Should You Care About Blog Comments?
    'Ever since I got into marketing, I''ve chatted regularly with bloggers. When these bloggers all had begun their jobs, lots of people hailed comments. Yes, here at HubSpot, we value what our commenters say -- and often get great ideas from what they say -- but comments themselves don''t necessarily drive business results.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 18, 2013
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of October 18, 2013
    Speaking of content marketing, Ardath Albee, one of our favorite bloggers wrote about the differences between content marketing and publishing. Mark Gibson of Advanced Marketing Concepts wrote for Hubspot about the importance of responsiveness in sales. 'Happy Friday, Sales Prospecting Perspectives readers! We had a busy week here.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Blogger, Hubspot] Why Your PR Isn't Working (and How to Fix It)
    For example, Evernote , like HubSpot, offers unlimited vacation to all employees. 'In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Hired a new executive? Write a press release. Painted a wall in your office? The result?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Blogger, Hubspot] 12 Insightful Marketing Insiders You Should Follow on Twitter
    From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest trends and relaying their unique perspectives about inbound marketing. She''s an accomplished marketing exec (and was at one point on the HubSpot team). 1) Ann Handley. Follow @marketingprofs.
  • ENGAGE  |  FRIDAY, OCTOBER 11, 2013
    [Blogger, Hubspot] 13 Must-Read Content Marketing Blogs
    Hubspot  . Hubspot has built its business out of content marketing and its blog is an outlet for the lessons learned along the way. Joe Pulizzi is the founder of the Content Marketing Institute and a prolific blogger. 'So you want to be a content marketer? Well, you''re in the right place. Copyblogger. Seth Godin. paidContent  .
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 11, 2013
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of October 11, 2013
    On Monday, a new blogger within AG Salesworks, Business Development Representative Joshua Zielinski, posted. On Wednesday, we had a guest post from Niti Shah, the Head of Sales Content at HubSpot and editor of the new Inbound Sales section of HubSpot’s media hub. 'Happy Friday, blog readers! Check it out!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Blogger, Hubspot] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    Tip for HubSpot Users: If you use HubSpot to blog, you''ll see a real-time update of how many important keywords you''ve included in your post. HubSpot’s blogging software allows you to easily group or re-categorize tags whenever you need to. HubSpot''s blogging software uses Twitter Bootstrap for responsive design).
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Blogger, Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Blogger, Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Blogger, Hubspot] Blogging for Business: 58 Unbeatable Reasons to Run a Blog
    1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet. 3) Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog (Source: HubSpot ) Tweet.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 4, 2013
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013
    Our Chief Operations Officer and co-founder wrote a guest post for HubSpot, an inbound company, about how to benchmark your outbound prospecting. Thursday: Finally, on Thursday, a new blogger posted. We’ll be back next week with more posts from new and old bloggers alike 'Happy Friday Sales Prospecting Perspectives readers!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Blogger, Hubspot] 10 Ways to Make Your Content More Fun to Read
    Here''s why: For a while here at HubSpot, we had kind of a unicorn thing going on. Perhaps you can be a little bit more subtle, sprinkling in a meme reference here and there to add a little fun to your content, like we did in our recent post about what the best bloggers do : 7) Incorporate Pop Culture References. 1) Tell a Story.
  • WRITTENT  |  TUESDAY, OCTOBER 1, 2013
    [Blogger, Hubspot] 10 Marketing Techniques for Content Marketers from Traditional Advertising
    As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. 'It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.  Headlines Matter.
  • WRITTENT  |  FRIDAY, SEPTEMBER 27, 2013
    [Blogger, Hubspot] 11 Copywriting Tips and Hacks to Make Your Content More Appealing
    However, some of the world’s best-known bloggers have mastered the art of writing conversationally. Think of HubSpot’s Pamela Vaughan , whose writing could be described as “warm and helpful.” 'Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your personal Facebook page?
  • WRITTENT  |  THURSDAY, SEPTEMBER 12, 2013
    [Blogger, Hubspot] 10 Reasons You Need to Create a Cool Infographic
    Besides, as marketing blogger Fernando Biz points out, many of the links generated from infographic creation are highly relevant, due to the highly-targeted nature of this type of content. Check out the amazing and ready-to-use cool infographic which Lindsey Kirchoff of HubSpot designed in Microsoft PowerPoint: Image credit: Unbounce.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blogger, Hubspot] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. As an entrepreneur and blogger I’m impressed by the power of the platform. 'This article originally appeared on LinkedIn Today. It has been slightly modified and republished below. You write an article.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 9, 2013
    [Blogger, Hubspot] 8 Practical motivations to blog when no one is reading it
    Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! Do you have to be a great writer to be a great blogger? Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! Let’s face it.
  • WRITTENT  |  THURSDAY, SEPTEMBER 5, 2013
    [Blogger, Hubspot] 15 Ways to Make Your Social Media Strategy a Complete Fail
    HubSpot’s Dan Zarrella has found that visual content on Facebook can lead to a 65% increase in engagement for brands. Additionally, failing to share the work of others can damage your chances of making important connections with other bloggers. You can’t just set up profiles and expect fresh leads to come streaming in.
  • WRITTENT  |  TUESDAY, SEPTEMBER 3, 2013
    [Blogger, Hubspot] 13 Powerful Takeaways From the #Inbound13 Marketing Conference
    HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. The conference was kicked off with a truly inspiring video on inbound marketing created by HubSpot’s team: The moral? HubSpot software isn’t closing their doors, and to be clear, inbound marketing still works.
  • HUBSPOT  |  MONDAY, SEPTEMBER 2, 2013
    [Blogger, Hubspot] How to Embed a Pinterest Board on Your Website [Quick Tip]
    gleefully wrote up instructions in an email on how to embed a Pinterest board on the blog and then sent it to my fellow bloggers. 7) If you aren''t on the HubSpot COS, you can skip this step. That includes HubSpot Customers on the CMS.) 'Last week, I ran into a problem. and somehow, it did! was pumped. Their response?
  • HUBSPOT  |  SUNDAY, SEPTEMBER 1, 2013
    [Blogger, Hubspot] How to Create an Infographic in an Hour, the Sexiest CTAs on the Web, and More in HubSpot Content This Week
    Last week , we tried a new type of weekly roundup featuring HubSpot content you may have missed. 'I don''t know about you, but Sunday is my day to catch up on life. do my laundry, vacuum the one area rug in my apartment, and make sure every dish is sparkling clean -- and then sit down to catch up on all the content I missed during the week.
  • VIEWPOINT  |  TUESDAY, AUGUST 27, 2013
    [Blogger, Hubspot] Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!
    'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I know you use HubSpot. During a breakfast meeting with Steve last week, he got right down to business. Man we are hurting. What am I gonna do?” I asked. I asked.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 23, 2013
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap – Week of August 23, 2013
    'The AG Salesworks marketing team had a busy but extremely illuminating week at HubSpot''s Inbound 2013. Mike Volpe (@mvolpe) and his team at Hubspot did a wonderful job putting on this informative conference that taught so many marketers how to think more innovatively! Now, on to the weekly recap. For more tips, read the post above.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Blogger, Hubspot] 32 B2B Marketers to Add to Your Google Plus Circles
    Michael Brenner (SAP)  – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Mike Volpe (HubSpot)  - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. How so? Co-founder, ClickZ.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Blogger, Hubspot] 25 Helpful Sales Blogs You Don't Want to Miss Out On
    'I don''t know if you know this, but we here at HubSpot kind of like blogging. So without further ado, and in no particular order , here''s our list of our favorite sales bloggers! There are undoubtedly many other amazing sales bloggers out there -- share them with us in the comments, please! Predictable Revenue, by Aaron Ross.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Blogger, Hubspot] What Is Business Blogging? [FAQs]
    But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings. For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics -- using Facebook and Twitter for business, email marketing, business blogging, etc.
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Blogger, Hubspot] 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
    Here''s how we do it on HubSpot''s pinboard for this very blog : This leads me to number four. The example below was created by our social media manager in PowerPoint to promote this post on HubSpot''s Facebook Page , proving you don''t need a ton of fancy, expensive software to leverage the power of visual content. oomph. Here''s why.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Blogger, Hubspot] How Guest Blogging Grows Your Business and Improves Your Search Ranking
    As an award-winning marketing expert, Jeff Ogden , is an experienced and talented blogger, and he’s been developing a lot of guest posts for other blogs, including some with outstanding search engine authority. Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist, we now publish very early in the am.
  • SYNECORE  |  THURSDAY, AUGUST 8, 2013
    [Blogger, Hubspot] Let's Party: How to #Twitterview
    In December 2008, Alain Ochoa #twitterviewed blogger/entrepreneur Bertalan Meskó for Diariomedico.com, a Spanish healthcare news site. Silverbksocial Well, @Hubspot has an integrated suite that provides us digital/social analytics. 'A Twitterv- a Twitter what? What the hell is that? got your back, Horton. Pretty sweet, right? Yaa-whoo!
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Blogger, Hubspot] Inbound Marketing Defined in 140 Characters
    Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Get found, Convert and Analyze via thought leadership demonstration. TheRealSunjay @Corey_bos @HubSpot @Impactbnd @kuno @kippbodnar @mvolpe create valuable, enjoyable experiences instead of interrupting them. 'My job is inbound marketing. But what does that mean?
  • WRITTENT  |  TUESDAY, AUGUST 6, 2013
    [Blogger, Hubspot] 13 Time-Saving Blogging Tips from the World’s Busiest Marketers
    If you’re already curating a list of ideas for blog posts in Evernote or on a secret Pinterest board, consider removing unnecessary steps and begin transposing your ideas directly into WordPress or Blogger drafts. 'How do you manage to create content without any time to blog? Outline on the Fly. Lisa Butler – @elembee_. Timebox.
  • WRITTENT  |  MONDAY, AUGUST 5, 2013
    [Blogger, Hubspot] 10 Metrics to Track Your Newsletter Content Success
    HubSpot research has found that the average email list expires at a rate of 25% per year , as people change jobs and abandon their work addresses, switch email platforms, and opt-out of communications. As Blogger Kristi Hines points out, “there are tons of reasons someone might do this.” for every dollar spent on the platform.
  • WRITTENT  |  WEDNESDAY, JULY 31, 2013
    [Blogger, Hubspot] Starting a Blog: 20 Attainable Steps to Epic Success
    Image credit: HubSpot. You can win with Blogger Trick’s super simple tutorial. Build Relationships: Leave comments and engage with other bloggers, in order to have an existing relationship when it comes time to pitch a guest post. Are other bloggers failing to deliver visual content? Define Your Buyer Personas. Tutorials.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Blogger, Hubspot] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    It''s like my favorite analogy about diet pills," said HubSpot SEO Manager Rebecca Churt. In fact, the only true potential SEO benefit of press releases is if a journalist or blogger thinks the content of the release is compelling enough to write about and links back to you naturally. What about those guest blog posts you''re writing?
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Blogger, Hubspot] ESPN May Well Be the Smartest Media Brand on the Internet
    The network recruited Bill Simmons, a relatively unknown but massively talented sports blogger, and turned him into a rock star. m not sure if this is what he’ll be talking about at HubSpot’s INBOUND conference, but it’s less than a month away and I’m sure a lot of people are going to be hanging on his every word. Legacy Media.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Blogger, Hubspot] Blogging Metrics: How to Find and Apply Actionable Intelligence
    This figure examines where your visitors come from, whether they found your website on a search engine or social media, allowing you to determine the relative strength of each component of your content promotion strategy : This insight can be found in most marketing metrics tools, including Google Analytics and HubSpot. Website Visitors.
  • VIEWPOINT  |  TUESDAY, JULY 23, 2013
    [Blogger, Hubspot] Wanna Win? Jump Up the Lead Quantity and Add Nurturing!
    'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Blogger, Hubspot] Nate Silver and the Rise of the Free Agent Journalist
    'Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos. 19-22.
  • BLOG MY CALLS  |  MONDAY, JULY 22, 2013
    [Blogger, Hubspot] How to Create Content that Converts
    Today''s biggest content marketing success stories like HubSpot, LogMyCalls and a handful of others use a simple, proven approach. As a blogger, I want you to do something that moves your needle. He is also a social media trainer and speaker. --. Let''s say you publish dozens of blog posts and get all kinds of traffic to your Web site.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Blogger, Hubspot] 25 Sure-fire Ways to Grow Your Email List
    LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. Guest author/Guest blogs: If writing is more your thing, offer to be a guest blogger on a website that is attractive to your target customers. Referrals: Don’t be shy to ask your customers for a referral.
  • WRITTENT  |  THURSDAY, JULY 18, 2013
    [Blogger, Hubspot] Visual Content Marketing Insights from 13 Genius Thought Leaders
    Leading blogger and keynote speaker Heidi Cohen deals in “actionable marketing,” a term used to describe her approach to utilizing the latest trends and technologies. Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software.
  • WRITTENT  |  TUESDAY, JULY 16, 2013
    [Blogger, Hubspot] 25 Compelling Reasons to Blog for Business Yesterday
    One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. In fact, businesses that blog generate 97% more inbound links: Image credit: HubSpot. We’ve highlighted 25 of our favorites below: 1.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Blogger, Hubspot] Why Writing Guest Posts Should Be Very Important to You
    As an award-winning marketing expert, Jeff Ogden , is an experienced and talented blogger, and he’s been developing a lot of guest posts for other blogs, including some with outstanding search engine authority. 'Guest posts not only bring links, they bring an audience for your content marketing. in his recent e-book. Boy does it ever!
  • WRITTENT  |  MONDAY, JULY 15, 2013
    [Blogger, Hubspot] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
    HubSpot case study revealed 60,000 new visitors from search within 6 months of publishing 28 quality guest posts, just by targeting medium-sized blogs. million blog articles, HubSpot’s social media scientist Dan Zarrella found that 16.7% '“If you write great content, people will find it.” Reach Your Tipping Point. Post Often.
  • HUBSPOT  |  MONDAY, JULY 15, 2013
    [Blogger, Hubspot] S%*t PR People Do That Journalists Hate [SlideShare]
    We asked a slew of journalists, producers, editors, and bloggers for their ultimate pet peeves: the things we as marketers do on a daily or weekly basis that make them want to scream, cry, block our emails, or ignore PR pitches altogether. S%#t PR People Do That Journalists Hate from HubSpot All-in-one Marketing Software. never works.
  • WRITTENT  |  MONDAY, JULY 1, 2013
    [Blogger, Hubspot] 23 Terrible Blog Marketing Tips You Should Ignore
    Loads of the world’s best blogs publish content daily, like HubSpot , Content Marketing Institute , and Marketing Profs ! Exchange Links with Other Bloggers. Why shouldn’t you trade links with other bloggers? View commenting on other blogs as a means to network with other bloggers, not build links to your website. Yikes.
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Blogger, Hubspot] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    Curated by bloggers, experts, and social influencers, Bing Boards will display a collection of images, links, and videos to the right of Bing''s organic search results. The Ecommerce Marketing Guide to Facebook, Free Ebook from HubSpot. Weekly Marketing Update Podcast With HubSpot CMO Mike Volpe. Marketers everywhere, rejoice!
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Blogger, Hubspot] 4 Simple Newsjacking Formulas for Content Teams of Any Size
    In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. But, it doesn''t mean this style doesn''t work for other bloggers. Let’s get to it. aftermath.
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