• HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Blogger, Hubspot] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    The INBOUND team here at HubSpot is finishing off May with a big flourish. Some great #speakerfan posts include HubSpot VP of Content Joe Chernov's wonderful deconstruction of "true collaboration" with speaker Leslie Bradshaw, and Ben Heyman's personal list of the speakers he thinks no one should miss at this year's event. Creative.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Blogger, Hubspot] 25 Powerful Quotes From #INBOUND15 Speakers [SlideShare]
    Marketers, entrepreneurs, best-selling authors, co-founders, strategists, thought leaders, investors, and bloggers. Brian Halligan (CEO and Co-Founder of HubSpot). Dharmesh Shah (CTO and Co-Founder of HubSpot). oh my. The INBOUND15 lineup is riddled with the kind of people you could benefit from simply sharing an elevator with.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Blogger, Hubspot] Why Bloggers Abandon Their Blogs Too Early [Video]
    Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling. This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Blogger, Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
    We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. And while many of us are committed to serving up the freshest, most credible information we can find, some bloggers fail to fact check. You did it. You started blogging for your business.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blogger, Hubspot] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Blogger, Hubspot] How to Analyze Your Blog Posts: A Beginner's Guide
    Build relationships with other bloggers and influencers in your industry. Certain guest bloggers? While these authors won't be able to write all your future posts, it's certainly a good thing to know so you can encourage and coach them to contribute more often, and allocate resources for great guest bloggers if applicable.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Blogger, Hubspot] Podcasting – Another Effective Way to Get to Contractors
    Alisa Meredith recently wrote a piece on HubSpot on why marketers should be using Podcasting and shows you that getting started is relatively painless. There are bloggers out there that target the same types of audiences you do. Don’t know any bloggers? By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Blogger, Hubspot] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    And for more great tips, resources, and inspiratoin, be sure to subscribe to HubSpot''s Design Blog.). If you''re a blogger, try creating the header image for your next post. When I was in high school, I was always doodling in my notebooks. Hand-drawn letters and little pictograms covered my homework, tests, and papers. Feeling bold?
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Blogger, Hubspot] 22 Exceptional Business Blogging Guides, Tips & Tactics
    And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” 93% of Bloggers Are Clueless About These Crucial Blog Post Ingredients by Post Planner. The Five Types of Guest Bloggers (Funny Graphic) by SteamFeed.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Blogger, Hubspot] What Life in Modern Marketing Looks Like: 13 Personal Stories
    As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. What is life in modern marketing like? Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. How does it actually feel to be a marketer right now? er, borrowed ?
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Blogger, Hubspot] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    There are several reasons for this answer, and many other bloggers agree. referenced these posts in my research – SEO.com on having Multiple Domains, Hubspot’s take on Multiple Websites for Business, Search Engine Watch on Single vs. Multiple Domains. Now, there is more information about this approach. Some Rights Reserved.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Blogger, Hubspot] A Simple Formula for Writing Kick-Ass Blog Titles
    Or even that they''re all companies -- instead of, say, individual bloggers that target B2B audiences. Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. Look, I said ass. And in a minute, you''ll know why. Titles are what sell the content. So let''s just dive right in, shall we?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Blogger, Hubspot] A Vivid Vision for HubSpot's Content
    Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. Destination: 2018. Just better.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Blogger, Hubspot] How to Easily Create Custom Pin It URLs for Pinterest
    short description ( HubSpot recommends between 100-200 words ). Pinterest allows you to message other users directly, which is great for reaching out to bloggers and potential influencers. Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. And voilá! An Example.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blogger, Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
    How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Blogger, Hubspot] The line between Media and Brands is blurring fast
    Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum. Its purpose is to connect brands with popular bloggers for sponsored content opportunities. by Chad Pollitt, {grow} Community Member. The media gap. Its stated mission “.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 4, 2015
    [Blogger, Hubspot] Inbound Marketing Insights: Can The B2B Blog Comment Be Resurrected?
    A few months ago I received a copy of Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah, and finally got around to reading it a few weeks ago. For the reader, the commenter, and the blogger. Over the next couple of weeks, I will be sharing insights from the book for your reading pleasure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Blogger, Hubspot] What’s Your Content Cadence?
    Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and co-host of @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. What’s Content Cadence? It was a good post. He helped me make it a great post.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blogger, Hubspot] How to Run a Blog Lead Generation Analysis
    It''s the timeless question for corporate bloggers: How many leads did your blog post generate? To learn how to create this type of report in HubSpot, see this blog post. Want to Be a Better Blogger? If you are a HubSpot customer, read this post to find out how to do this type of analysis right in HubSpot!
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blogger, Hubspot] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Here are a couple of tools you could use to easily repurpose blog content on social media: Social Inbox : If you use HubSpot, you can use Social Inbox to schedule out tweets promoting your blog posts in bulk. In the past, ebooks were an online revenue generator for many businesses and bloggers alike. Quite the opposite. Bonus Tip.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Blogger, Hubspot] How I Easily Got 25% More Views on My LinkedIn Profile
    Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. At #17, I -- predictably -- brought up the rear. Zippo. After all, lunch was approaching. Nobody.
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Blogger, Hubspot] 7 Tips on Finding the Best Freelance Writer for Your Blog
    The best bloggers do more than just pound out 600 topical words. However, as  HubSpot’s Corey Eridon highlights , even experts still need to perform some research to check facts. The You’ve decided to make the leap, and use a  freelance writer for your marketing copywriting. Great, everyone’s doing it. mage source.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Blogger, Hubspot] Top 5 Affordable Tools to Make Infographics in a Snap
    Jennifer Gregory , a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. A lot of people are visual learners. ” Plus, Infographics are 30 times more likely to be read than a normal text article, according to HubSpot. Piktochart. Canva. Venngage.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Blogger, Hubspot] How to Blog Consistently Without Burning Out
    How do you keep producing fresh content without burning out? I am sure many bloggers have different tricks. You can use Tweetdeck desktop notifications or set up HubSpot Social Inbox email notifications to watch the news without interrupting your workflow. Plus, they make great fodder for bloggers. Here are mine. 1) Read a lot.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Blogger, Hubspot] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    HubSpot customers have access to their built-in keyword and SEO tool. Non-HubSpot customers, I recommend trying KWFinder.com. 5) Distribution Platforms. Rand Fishkin, SEO Expert from Moz, once quipped : "''I hit ''publish'' for the first time, and everyone just showed up'' – said no blogger ever.". Why does your blog exist?
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Blogger, Hubspot] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    Sure, bloggers write posts, but they also work with images, create infographics, record videos and podcasts, and produce plenty of other content. The modern-day nonprofit blogger is a multi-talented creator and publisher. As a professional blogger, Hubspot is a key source of advice and education for me. Start blogging.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Blogger, Hubspot] 7 Ways to Get Non-Marketing Employees to Blog
    Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. We gave bloggers several options to delivery, they could either write about a topic they prefer and then we (marketing) would review and edit as appropriate before sending back to them for approval. Blogging
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Blogger, Hubspot] Should I Gate This Content? [Flowchart]
    Bloggers have looked at the topic through various lenses -- from SEO to lead generation to channel-specific implications -- yet nobody appears to have written a simple “gate this, don’t gate that” prescription. HubSpot created a flowchart to help guide marketers’ gating decisions. Take the “Should I gate my content?”
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Blogger, Hubspot] How to Fight the Infobesity Monster with Quality, Shareable Content
    82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. The blank page must be conquered.”. those eyes!). Final Thoughts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Blogger, Hubspot] What would I do if I were starting my blog from scratch?
    Here is mind game successful bloggers play with each other. “If you had to start over right now, how would you do it?” So here is my answer, an amalgam of stuff that worked and stuff I learned from mistakes I learned along the way. Become a blogger, not a writer. But if you don’t know what that is, don’t let that stop you.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Blogger, Hubspot] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    attended HubSpot’s Inbound ''14 earlier this year, and I made it my mission to see Rand Fishkin of Moz talk about SEO practices to love & practices to leave ( see his presentation here ). If you want visibility, keep a master list of the top bloggers in your industry and reach out to them. Every blog post looks like a demo!
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Blogger, Hubspot] 58+ Resources to Master SEO Copywriting
    Hubspot does a great job explaining what SEO really is. First Step SEO Tips for Bloggers. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. If you want to be competitive as a copywriter, your work needs to be optimized for SEO. If you are a newbie to the world of SEO copywriting, this is a must-read list.
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Blogger, Hubspot] What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process
    Last month, we published a post on the top company blogs HubSpot''s content was crushin'' on , and one addition to the list completely surprised me: Microsoft Stories. "I’ve been a blogger before, too, where something gets a quick, second glance before going into the universe," she says. Crushes are weird sometimes.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Blogger, Hubspot] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    Check out the SlideShare created by HubSpot''s  Melissa Obleada  and get some key takeaways below: As you can see, some common themes emerged: Playing Coy Doesn’t Work. Given that, the inboxes and Twitter streams of most producers, editors, and bloggers alike is often a battlefield for attention and interest. Are reporters perfect?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Blogger, Hubspot] Nine Practical Guides to Public Speaking and Presentations
    ” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot. ” How To Be Funny: Stand-Up Comic Takes Public Speakers to School by DIY Blogger NET. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver?
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Blogger, Hubspot] A Look Inside Mashable’s Evolution [Interview]
    With this context in mind, I reached out to Lexie Riegelhaupt, director of marketing and communications for Mashable, to ask about the site’s evolution and direction -- and see if there are lessons corporate and personal bloggers can draw from Mashable’s story. HubSpot: What makes a Mashable story “a Mashable story”?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blogger, Hubspot] A 7-Step Process for Building a Blog Content Backlog
    Do you have any external contributors or guest bloggers with whom you work? You can schedule your content in an editorial calendar, like the new HubSpot Calendar. Using the HubSpot Calendar, you can schedule content, assign tasks, and organize all of your marketing assets including your blog, email, landing pages, and social messages.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Blogger, Hubspot] Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger
    Thankfully, my worries were quickly quelled once I started at HubSpot. Being a journalist vs. being a blogger? While good bloggers should also be concerned with the truth, uncovering things isn’t necessary their driving motive. “She’s going to the dark side.” are they right? Did I just sell out? Bloggin
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Blogger, Hubspot] This is the week that was: #inbound14
    Blogger of the week. Goes to our very own Andy McKay who provided a daily round up of the HubSpot Inbound conference all the way from the US of A. A round up of the great and good in B2B marketing. Like these: Marketing trend of the week. There is always a lot of interest in how marketers are looking to split their budget. Take a look.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Blogger, Hubspot] A report from the epicenter of content marketing conferences
    Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. Content Marketing content marketing content marketing conferences content marketing world hubspot inbound Know your audience.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Blogger, Hubspot] 6 Essential Social Media Lessons From Top Executives
    He’s an avid blogger who uses his posts to help populate his other social feeds. Brian Halligan, CEO and Co-Founder of HubSpot. Both HubSpot co-founders Brian Halligan and Dharmesh Shah have their LinkedIn profiles set to be as open to the public as possible regardless of whether the viewer is a connection or not.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Blogger, Hubspot] 11 Actionable Writing Tips [+Examples]
    When you’re a blogger, statistics are your best friend. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. Be Statistic-Friendly.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Blogger, Hubspot] How to Develop an Unforgettable Voice in Your Writing
    As an example, let me share some data from HubSpot’s roundup of successful landing pages. Before I wrote this article, I spent a lot of time reading other HubSpot articles. even conducted a search to find out which of HubSpot''s articles were the most wildly popular over the past six months. It needs to be about one thing.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Blogger, Hubspot] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. Check out the business blogger''s ultimate guide to mastering lead generation here. First-time inbound marketers: We''re so glad to have you! Common Mistakes New Inbound Marketers Make. Now, you want to GO, GO, GO! Timely.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Blogger, Hubspot] 32 Blog Post Ideas for Your Next Article
    Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Or better yet, use blogger  Amanda Nelson’s suggestion, and get permission to publish part of a new release. Blogger Awards. Spread some love and introduce 10, 15, or 50 bloggers whose content you admire.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blogger, Hubspot] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in HubSpot? A marketer''s job isn''t easy. So how do you do that?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blogger, Hubspot] How to Become the Best Blogger in Your Niche
    So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success. Great bloggers grow in size and reputation.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Blogger, Hubspot] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. But I had consumed every piece of content HubSpot put out. then got the free PPC credits you get when you sign up for Facebook, Google, and LinkedIn ads and targeted all employees working at HubSpot.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Blogger, Hubspot] How to Avoid Becoming a Marketing Fossil
    HubSpot’s CMO Mike Volpe created a primer to get you started. 2) Make Real-Time Marketing the Norm. Paul identifies as many as six different audiences that can fundamentally impact your business, including analysts, bloggers, competitors, customers, employees, and job candidates. Not sure what to measure or where to start?
  • B2B MARKETING TRACTION  |  THURSDAY, JULY 31, 2014
    [Blogger, Hubspot] Why Lack of Strategy Will Kill Your B2B Blog
    If You Have Multiple Bloggers. Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. Strategy is even more important when you have multiple people blogging.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Blogger, Hubspot] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    HubSpot (@HubSpot) April 8, 2014. 6) Don''t use photos that could be interpreted as offensive. To promote the contest on Twitter, we tweeted pictures of advice from seasoned bloggers. — HubSpot (@HubSpot) January 27, 2014. Images are crucial to making your marketing stand out, especially on Twitter.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Blogger, Hubspot] Is Author Rank Really Relevant?
    So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. It probably never will. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. Here ye, here ye. Authorship. It hasn’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Blogger, Hubspot] How Your Family Affects Creativity and Your Content Marketing Success
    There are a handful of truly talented and creative individuals and companies out there who are spearheading the movement — think HubSpot or {grow} — and there are thousands of “me too” artists who mimic what they do and say, hoping to ride the wave. By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Blogger, Hubspot] The Only 7-Step Guide to Creating Content You’ll Ever Need
    If you’re struggling to obtain data, we couldn’t help but love HubSpot’s Jeff Russo’s recommendation, which is simply asking for data like Khan academy. However, the world’s greatest bloggers are naturally pretty immersed in their industry’s top content, and conduct research on an ongoing basis. Image source. Know Your Audience.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Blogger, Hubspot] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. content creation
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Blogger, Hubspot] Want to Be a Better Blogger? Embrace Structure
    If you''re a HubSpot COS customer, beginning today, you will have access to blogging blueprints right within your account. If you do not have the HubSpot COS, we have five blog post templates that you can use to create blog content no matter what CMS you are using. What is the first step you take as you begin writing a blog post?
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Blogger, Hubspot] When it Comes to Blog Post Length, Is More More?
    Corey Eridon from Hubspot , John Rampton on Forbes , and Neil Patel ( Quicksprout ) all wrote about this. So, bloggers, it’s up to you. My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.” think the biggest dangers in longer blog posts are 1.)
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Blogger, Hubspot] 6 Jobs the Best Social Media Managers Actually Do
    My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. Even if you have dedicated bloggers and ebook writers, that content still needs to be adapted to each social network. Years after the first "Can we measure the ROI of social media?" Skills Necessary. How This Drives Results.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blogger, Hubspot] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Budding Blogger in Boulder. Hey folks, welcome to the second installment of this column. Since you seemed to enjoy the post last week, we''re going to make this a weekly thing. Thanks!
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Blogger, Hubspot] Why Business Blogging Works
    learned from technology bloggers what my best options were, and then went to make a purchase based off their advice. I don''t subscribe to any of those tech blogs -- and I may not always even realize what I''m reading is a "blog" -- but I use blogs to figure out where I want to spend my money. But I never simply wrote about why it works.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Blogger, Hubspot] SEO & Blogging = a Match Made in Heaven?
    Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Companies with 51+ website pages get 48% more traffic, and those that publish 15+ blog posts monthly get 5x more traffic than non-bloggers.
  • HUBSPOT  |  SUNDAY, MAY 11, 2014
    [Blogger, Hubspot] Finding Good Ideas, Internet Trolls & More in HubSpot Content This Week
    How to Fight Trolls: A Blogger’s Survival Guide. For bloggers, there are few things more frustrating than the an internet troll hijacking the discussion in the comments on your posts. As we always preach at HubSpot, building and understanding your buyer personas is the first step toward creating great content.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 9, 2014
    [Blogger, Hubspot] Analysis of 300 Job Listings Reveals What Employers Are Looking For in a Content Marketing Manager
    Content marketers don’t just manage bloggers and blogs. Our final sample encompasses a diverse spectrum of employers, from big brands like JPMorgan Chase to tech startups both large and small, including leading content marketing companies such as Hubspot and Moz. For many firms, however, this position is still a novelty.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Blogger, Hubspot] 25 social media listening aids to increase your hearing
    71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Ice Rocket : Can be used for keeping an eye on your blogger activity, as they have around 200 million blogs in their database and they also provide the possibility of finding the latest trend terms related to your search.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Blogger, Hubspot] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    Simple Formula for Writing Kick-Ass Titles | HubSpot. Blog Topic Generator | HubSpot. For bloggers who are ready to take their blog to the next level, this is a great guide for SEO blogging headlines that work. Learn How To Write Killer Headlines. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines. 1. 
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Blogger, Hubspot] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    If you''re using the HubSpot COS blog, you can check a box to make sure your blog homepage shows a summary of each article. Whether you''re working with other bloggers at your company or working with guest bloggers, having author profiles set up is a great way to attribute your posts but also give some SEO value. Blogging
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Blogger, Hubspot] How Often Should You Update Your Blog? A Data-Driven Answer
    Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. Image source : Hubspot. Many of us have also noticed that big-name blogs, from HubSpot to Jeff Bullas blog at least once daily. In
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Blogger, Hubspot] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    In fact, HubSpot’s Corey Eridon believes that fact checking is a key step towards achieving thought leadership. The world’s best bloggers are expert curators. Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Are you with me? Do Something Each Week that Scares You.  . Image source.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blogger, Hubspot] 30 Killer Resources to Learn Content Marketing
    However, HubSpot’s free eBook is the perfect guide to planning and organization for beginners. Image credit: HubSpot. HubSpot’s all-in-one eBook “kit” includes some of their most valuable resources, including 100 content marketing ideas, a brainstorming guide, and much more! Image credit Adobe. Content Marketing Made Easy.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Blogger, Hubspot] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    Some of my colleagues on the HubSpot blogging team were shocked by the story about The Verge and almost couldn’t believe it was true. Of course at HubSpot we measure everything. This one thing HubSpot’s product helps you do; it lets you publish content and track how well that content is performing. Those Who Look.
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Blogger, Hubspot] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing. Confessions of a Full-Time Blogger. This post offers some little confessions from the full-time bloggers at HubSpot. Educational Content. How to Create a Fantastic Email Newsletter [Checklist].
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Blogger, Hubspot] 8 dead easy steps for writing a blog in less than an hour
    Image credit: HubSpot. After four or five tries, you’ll streamline the process and become a blazing fast blogger. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. Time to Edit.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Blogger, Hubspot] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    My legs are shaking. I''d like to chalk it up to adrenaline, not fear (but there is a lot of the latter happening). I''ve been sitting behind a desk for the past year as a blogger for HubSpot. introduced myself, told them I was calling from HubSpot. Instead, I went for a more direct HubSpot tie-in. My heart is racing.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Blogger, Hubspot] 8 Things I Wish I Knew Before I Started Blogging
    So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Case in point: 73% of HubSpot''s blog post visits in February 2014 were to posts published prior to February. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 7, 2014
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
    HubSpot created a Slideshare that contains best practices for enterprise sales and marketing alignment. Wednesday: On Wednesday, guest blogger Janelle Johnson from Act-On Software wrote Sales & Marketing Alignment: 3 Ways to Close the Gap. Happy Friday, Sales Prospecting Perspectives readers! However, it''s not always that easy.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Blogger, Hubspot] How to Build a Newsroom Inside Your Company
    hired Jesse Noyes, a former Boston Herald reporter, to run its content marketing operation. I’m another example. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. So does GE.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Blogger, Hubspot] Confessions of a Full-Time Blogger
    A recent conversation a few of us full-time bloggers had via our corporate chat platform: "Before I check the style guide , does anyone remember if we capitalize the word my in headlines?". 21) "I secretly still like Google''s Blogger platform. It''s a pronoun. right?". "I don''t remember what it is, but I know it''s capitalized.".
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Blogger, Hubspot] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    A stock photo is worth a thousand words, but a custom image is worth a thousand page views. I’m pretty sure that almost every blogger knows on some level they should kick their addiction to stock photos and curated visual content. Image credit: Hubspot. Do any of your audience members stop and say “wow, that’s a really cool picture!”
  • WRITTENT  |  MONDAY, FEBRUARY 17, 2014
    [Blogger, Hubspot] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 His findings were even more surprising than you might believe: Image credit: HubSpot. Writing blog titles isn’t much of an art. It’s a highly unpredictable, non-exact science, but a science none the less. Relevance. media.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    Wednesday: On Wednesday, guest blogger Anum Hussain from HubSpot wrote Why the Nitty Gritty Posting Mechanisms of Facebook Matter. Happy Valentine''s Day, Sales Prospecting Perspectives readers! We hope you''re doing something special with that someone special or treating yourself to something that makes you happy today.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blogger, Hubspot] The Five Elements Behind Blogging Success
    HubSpot’s most recently released Benchmark report shows that companies that blogged 6-8 times per month doubled their lead volume. Good bloggers take those extra factors into account. As blogs continue to grow in viewership, they will continue to build an increasingly valuable platform for brand establishment and lead generation.
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Blogger, Hubspot] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
    Do you publish content from guest bloggers from time to time? HubSpot users have a built-in comments engine for blogs hosted on our COS , and other popular comment engines include Disqus and Livefyre. 7) Search Bar (Must-Have). To the right, you can see an example of HubSpot''s Post Listing module in action in our Opinion section.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 10, 2014
    [Blogger, Hubspot] Have you ever stolen other people’s content?
    In a blogging world, it is very rare for bloggers to only use their own images and own thoughts. You may also be using another blogger’s awesome quotes or data. There’s a clear difference between citing another blogger and simply using their material as your own thoughts. Photo Credit: Javier Arce. Who would want that to happen?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Blogger, Hubspot] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Without further ado, here are our favorite sales and marketing articles from this week: HubSpot interviewed Buzzfeed''s Newsletter Editor to find out how the company known for gifs and cat pictures revived the email newsletter. Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. What were your favorite articles
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Blogger, Hubspot] How to Do Keyword Research: A Beginner's Guide
    If you''re a regular blogger, these are probably the topics that you blog about the most. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords. HubSpot customers can get suggestions for keywords to consider within the Keyword tool. How you actually do it hasn''t. Let''s get started.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Blogger, Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? grow 125% in 2013? Image credit: Rebekah Radice.
  • WRITTENT  |  TUESDAY, JANUARY 28, 2014
    [Blogger, Hubspot] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
    Do leading bloggers suddenly wake up with the power to write outstanding blog titles? The following are some I’ve used before, and love: HubSpot Blog Topic Generator. It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. 6. Hardly. Be ULTRA-specific.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Blogger, Hubspot] The TOP 25 Must-Read Internet Marketing Blogs
    If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” John Doherty is an entreprenuer, marketer and leading blogger. HubSpot. Image credit: Statista. All you’ll need to do to stay totally informed is check-in to your feed periodically! Here we go! Blogs on Analytics. 1.
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Blogger, Hubspot] 8 Things To Be Prepared For When Starting A Blog
    According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Are they hosted on WordPress, or Blogger with convenient ease of navigation, or are they hosted on their own private domain and a bit more customized? One of our personal favorites is this editorial template from HubSpot. 7.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Blogger, Hubspot] 5 Top-Notch Blog Posts Written in Under 60 Minutes [Challenge Winners]
    So instead, we worked hard to narrow it down to 5 bloggers who really stood out to us for various reasons. These 5 winners will receive some awesome HubSpot swag from our HubShop! Earlier today, we hosted our first 1-hour blogging challenge. Spark a little competition with yourself to up your game. Now, on to the winners! Write. Posts.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Blogger, Hubspot] 7 Deadly Blogging Myths: BUSTED
    Blogs can drive actual business: According to a HubSpot study , B2B companies that blog only 1-2X per month generate 70% more leads than those who don''t blog. You don''t have to have an English degree to be a blogger -- trust me, my spelling is probably the worst at my whole company. They''re too hard to write, they say. Our trick?
  • WRITTENT  |  THURSDAY, JANUARY 23, 2014
    [Blogger, Hubspot] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    Creating a content strategy, an editorial calendar, and writing your first post aren’t for the faint-of-heart, but many bloggers find that growing an audience is their biggest challenge. As you begin to try and decode the secrets to getting more website visitors, more seasoned bloggers will advise you to “write better content.”
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [Blogger, Hubspot] Save Time Blogging: 15 Proven Productivity Hacks
    As blogger Mattis Weiler points out , the most challenging thing is to “take action consistently.” There are two types of bloggers in this world – those who maintain an editorial calendar, and those who don’t. Upload to WordPress (or Blogger or HubSpot), format for SEO. Outline First. Don’t Write in Order. Use HARO.
  • HUBSPOT  |  SUNDAY, JANUARY 19, 2014
    [Blogger, Hubspot] Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week
    Check it out, fellow bloggers. In a recent tip post from our 30-Day Blog Challenge series, David Berkowitz , Chief Marketing Officer at MRY, reminds us that there''s a whole community of bloggers out there -- a community that can prove quite helpful to bloggers in need of assistance. Ugh … writing. But, alas, I do. Enjoy!
  • HUBSPOT  |  SATURDAY, JANUARY 18, 2014
    [Blogger, Hubspot] 30-Day Blog Challenge Tip #17: Use H1 Tags
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog. Advice From Other Bloggers. We asked you for actionable tips and other advice to give to other bloggers. HubSpot Don''t be afraid to rock the boat sometimes. HubSpot Don''t be afraid to get a little silly.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Blogger, Hubspot] 8 Deep Questions to Define Your Blogging Strategy
    According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” An equally dangerous mistake is to start publishing without knowing exactly what we’re doing… The technical aspect of blogging is certainly important to your success. What’s Your Brand in a Word?
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Blogger, Hubspot] 10 MORE of the Most Remarkable Marketing Campaigns in History
    The PR and blogger media impression was over 4 billion. Make-a-Wish leveraged their existing volunteer and donor community in San Francisco to attend the event who ended up taking pictures and videos that went viral online," says Taylor Corrado, Head of Nonprofit Marketing at HubSpot. What made this campaign remarkable? Campaign.
  • WRITTENT  |  THURSDAY, JANUARY 16, 2014
    [Blogger, Hubspot] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
    For select queries, users are now presented with the option to explore recommended reading on the topic: Image credit: HubSpot. What it means for 2014 content creation: The line between technical marketers and bloggers is increasingly blurred. 2013 was a pretty dramatic year for marketers when it came to SEO. Google Authorship Shakeup.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Blogger, Hubspot] 30-Day Blog Challenge Tip #15: Join the Blogging Community
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Follow other bloggers you respect on Twitter or other platforms. Send bloggers a private message or email when they create some content that moves you. Read their work. Share posts you love. Comment on them.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Blogger, Hubspot] How to Stop Hating Writing (and Actually Get Kinda Good)
    Corey Eridon , Senior Blog Editor at HubSpot, on Writing When You Hate Writing. "I hated writing -- and still hate writing -- when I feel like I have to put on an affected persona. Beth Dunn , User Experience Editor at HubSpot, on Persevering Till You Get to the ''Good Stuff''. Words are hard for me. They''ve always been hard for me.
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