Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Relevant Blogger Outreach. Generate new leads. Nurture existing leads.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. The Benefits of Using a Press Release. 1) It will be picked up by other publications.

Press 28

Press Public Relations PR Lead Scoring 28

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. LT Public Relations.

PR 100

PR PageRank Brand Identity Branding 100

Digital B2B Marketing

MARCH 15, 2012

According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% Public Relations Journalists or analysts may not directly recommend your product, but when they cite your research, practices or case studies, they are indicating that what you are producing is worth reading, considering or discussing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Biznology

FEBRUARY 4, 2013

If SEO is seen not as a well-kept secret by the few SEO consultants , but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda. In the age of Google Penguin, this can’t be an artificial process performed by SEO consultants.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. And the words enriched all related social outreach.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

ClearVoice

NOVEMBER 2, 2018

The 2019 lineup includes speakers from Google, Siemens, DemandGen, 3M, Oracle, et al. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Brand Marketers Insider Summit.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Buzz Marketing for Technology

SEPTEMBER 15, 2010

There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Post on Google Buzz.

PR 100

PR Conversion Ning Digg 100

The Effective Marketer

JULY 23, 2010

I had classes on those old typewriters and you had to press each key really hard. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hubspot

JULY 15, 2013

Ronn Torossian , a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering -- it’s an ever-changing and always interesting landscape.”. 1) Go beyond Google. Here''s what they had to say. How to Make Your PR Smart and Lovable. never works.

PR 28

PR Public Relations Cold Calling Press 28

Hubspot

JULY 19, 2011

Public relations just plain doesn't work the way it used to. Public relations professionals do plenty of things, of course: publicity, reputation management, and media relations, to name but a few. But press releases don't work that way anymore. Enter the Optimized Press Release.

PR 28

PR Content Marketing Work Management Press 28

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Until there’s a clear “owner”, a task won’t get done. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Allison Mooney. allimooney. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

The Effective Marketer

JANUARY 11, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Slides can be seen below. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Following Drucker’s advice, you should first identify what type of meeting is needed, since different meetings require different kinds of preparation.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Hubspot

JANUARY 10, 2014

Channel #2: Public Relations. In the past, public relations has been synonymous with press releases. However, traditional press releases don''t cut it anymore. When Zipcar moved, the business didn''t just send out a press release letting everyone know it was moving. and then on Facebook.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 13, 2009

And if you do a simple Google search, you’ll find tons of other free stuff that does not require registration. I’ve seen it all and my sister keeps pressing her new lead system craze on me. For the preceding few days I have been seeking to discover more. So I am glad I discovered you. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Biznology

JUNE 21, 2016

Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. A rate card is generally the way a smart blogger or online influencer says no. That’s cool. Earned media influencer marketing is time-consuming.

Demand 145

Demand Media Blogger Public Relations 145

The Effective Marketer

FEBRUARY 12, 2009

Simply press CTRL+SHIFT+K. Instead of clicking on the “new” icon at the top, just press CTRL+N to create a new email message. Stay tuned for additional tips related to how to use Outlook Tasks for better time management and to get things done. Create tasks quickly: on the phone with the boss and he assigns a new project to you?

Planning 100

Planning Product Effectiveness Tips 100

WebMarketCentral

FEBRUARY 13, 2008

social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications." Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR.

PR 20

PR Web 2.0 Best Practices Blogger 20

The Effective Marketer

JULY 21, 2009

Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. Why would you use a tool without first deciding how it will impact your brand, how it will impact your resources and how it will help you achieve your goals?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Webbiquity

MARCH 31, 2014

It is, rather, a reflection of Lisa’s exceptional ability (invaluable to a top-notch public relations professional) to convey maximum information with minimal words. It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. Lisa Buyer.

PR 100

PR Paid Content Public Relations Press 100

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Webbiquity

NOVEMBER 5, 2012

As Lee notes: “If a company doesn’t see the bigger-picture synergy of how to break social media, content, and SEO efforts out of departmental silos and approach Internet marketing and public relations holistically, how can they grow and remain competitive?…Integrating

Optimization 100

Optimization Curation PR Public Relations 100

seo.co

NOVEMBER 21, 2021

Press releases were once the golden strategy for SEO. In today’s world, where mobile dominates, the content market is oversaturated, and link building is evolving in strange new ways, are press releases still important? The Goal of the Press Release. That, in turn, yields higher ranks for your site and more organic visitors.

Press 105

Press PR Lead Scoring Lead Ranking 105

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Google Apps — I have my Google Apps for Work install for Gerr.is Yet Another Mail Merge — YAMM is an Add In for Google Sheets.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80