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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent,” says CMI.

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6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

They chose Danielle Bernstein because she was an apt person to endorse their product and it also benefited her own personal brand which focused on maintaining a desirable physique. Leesa Leesa is an online store that sells mattresses and bedding accessories. Then, it simply asked them to write unbiased reviews of its products.

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5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

This is often a common problem for many bloggers and marketers in almost every industry. No matter what company you are in, there are bound to be testimonials for your company’s products or services. Why was this product/service chosen above any others, including the competitions’? Case Studies.

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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. A more robust website, with information that supports the education of the buyer, as well as validate vendor expertise, ultimately builds trust and brand.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

In the case of content creation, many marketers assume that because we know a lot about our industry, others looking to buy from us are just as educated on a topic. Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Focus Groups.

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Digital marketing and analytics.

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Digital marketing and analytics.