Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. ExploreB2B – Explore B2B – A publishing platform for professionals. Storytelling through content marketing, blogs, social media & more. Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Startups Magazine) Over 90% of brands utilize social media for marketing. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Forrester Research. UnitedLinen.

Social Media 48

Social Media Media B2B Forrester 48

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 19% seek customer support. Even though half your customers may not be tweeting or retweeting, they ARE watching, reading, and clicking.

Social Media 160

Social Media Media Stats Statistics 160

Marketing Insider Group

DECEMBER 22, 2011

junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Most Marketers Clueless About Social Media Conversations [link] | Wow, this is almost shocking, actually! #SM jeremyvictor. Jeremy Victor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Hubspot

AUGUST 13, 2014

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. The day after it was published, 20% of the total website visitors downloaded the ebook. Influencers can be bloggers or people that amass large social followings around their industry expertise.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Contently

NOVEMBER 18, 2016

What sort of influencers am I looking to connect with in social media circles?” It’s taking the insights from user experience, applying it, and building better websites, better mobile apps, and managing the way we interact with people through social media in a way that’s more effective.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. Publishing 2.0. social media. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. The first post is published, so have a read and let me know your thoughts! Confluence. conversation. Course Using Wiki. creativity.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Hubspot

JUNE 29, 2012

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 3) On average, companies respond to only 30% of social media fans' feedback. Stand out from your competition by caring and engaging with your social media community.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. A Robert Half Technology study announces 54% of companies blog social media sites. Social media use soars among b-to-b marketers.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

The ROI Guy

DECEMBER 23, 2010

Although the desire may be there to pursue improved internal and external customer service improvements via enterprise innovation, most state budgets will remain challenged well into the recovery, yielding a pragmatic, economic-focused CIO. Updated Alinean Social Media ROI Calculator - New. Latest Research. Let the Good Times Roll?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. Updated Alinean Social Media ROI Calculator - New. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Ambal's Amusings

APRIL 29, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Today’s marketing department addresses this by becoming more like a publisher than ever before with a strategy that always includes free or un-gated content. Get Content.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Updated Alinean Social Media ROI Calculator - New. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle. Updated Alinean Social Media ROI Calculator - New. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Envy

OCTOBER 12, 2021

British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s and has won several prestigious awards for his work including The Legends of CyberSecurity – Grand Prix for best overall security blog and the Best Cybersecurity Podcast at EU Security Blogger Awards in 2019.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Updated Alinean Social Media ROI Calculator - New.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Brandpoint

JUNE 7, 2018

Host: Rising Media. Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. Digital Publishing Innovation Summit. Host: Rising Media Ltd. Digital marketing. eMetrics Summit. Date: June 3-7.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Keyword research helps you identify the most valuable search terms that can lead customers to your website.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Relevant & engaging content delivered to the right customers at the right time to help expedite their sails through the buyers’ funnel, has always been the lifeline of B2B marketing. Also, the frequency of B2B weekly blogs is impacted by the purpose of blogging.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. From these survey results, increased spending on content marketing for corporate web sites and social media would seem to help drive more / faster buying decisions.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

WebMarketCentral

NOVEMBER 12, 2008

Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds. Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. Get your "score" from Hubspot's TwitterGrader. The Future of Twitter?

Twitter 20

Twitter SEM Tools Practices 20

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ).

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

The ROI Guy

NOVEMBER 8, 2006

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. They’re also integrating Instagram into their social media marketing campaigns to achieve their business and marketing goals. It can be a customer service phone number or an email address. Showcase Your Customers by Posting User-Generated Content.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

KoMarketing Associates

MAY 19, 2014

Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. If we can provide recognizable value to the publishers we want links from, it’s that much easier and more powerful in the long-run. Offer To Write Something.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

The ROI Guy

DECEMBER 14, 2005

. • Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions. Updated Alinean Social Media ROI Calculator - New. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Those who do are 74% more likely to get strong results - Orbit Media. . . . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Social Media Examiner. . The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” Twitter for PR and Media Pros.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Published by Hubspot, May 2010. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40