SmartBug Media

AUGUST 27, 2020

The foundation of referral marketing is harnessing the viral word of mouth—friends telling friends about great products and services they use via social media and email.”. Bloggers/influencers. People trust the opinions and recommendations of their friends, colleagues, and peers. Some examples include: Search affiliates.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Valasys

JUNE 6, 2019

The referrals & positive word-of-mouth interactions are imperative to the success of B2B marketers. Positive word-of-mouth does wonders if it comes from people who are experts in the field where the solution to the problems of the prospects lies, in the form of products or services.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Navigate the Channel

JUNE 26, 2018

It was called word-of-mouth marketing. Most consumers today value opinions come from a breed of influencers who include bloggers, forum moderators, and product reviewers. Most consumers today value opinions come from a breed of influencers who include bloggers, forum moderators, and product reviewers.

Ad Building 56

Ad Building Word of Mouth Marketing Management Deliverability 56

Integrated B2B

NOVEMBER 7, 2019

And what is gated and non-gated content? Here is a quick overview of how you can use these four media types to enhance your content marketing strategy. Before you embark on a marketing campaign, you need to understand your personas as well as their pain points to then develop content that empowers them in their decision-making.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Chris Koch

OCTOBER 16, 2009

These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. But I’d like to hear your opinions. It can takes years to build enough word-of-mouth to build a marketing worthy audience for a blog. Incentives for bloggers. Content inflexibility.

B2B Thought Leadership 100

B2B Thought Leadership Blogger Thought Leadership Word of Mouth 100

Sprout Social

APRIL 13, 2017

That’s not surprising when you consider consumers’ trust in brands has continued to decrease year-over-year, while their reliance upon and trust of word-of-mouth has increased. Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types.

Social Media 99

Social Media Media Advertising Agencies Word of Mouth 99

Sprout Social

SEPTEMBER 20, 2016

Essentially what I found was that the companies that got deep with that disclosure—with opinions and feelings—had the biggest audiences, the most engagement and the most return. The majority of our clients have all come from word of mouth. So it’s word of mouth but from highly recognizable, sought after people.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Social Media Ad Agencies 91

Sprout Social

MARCH 8, 2017

Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods. Grilling bloggers who write for major recipe sites. Even United often Regrams content from its biggest followers.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

B2B Memes

MARCH 11, 2011

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. As I mentioned, I use RD+B Twitter for straight reporting—little opinion. My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet.

Ethics 100

Ethics Social Media Media B2B 100

MLT Creative

APRIL 13, 2012

Sharing content and amassing followers, fans, friends and connections evolved into a daily endeavor. Opinions and recommendations from trusted digital alliances created a wave of action. This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

There are over 200 million blogs and 54% of bloggers post content or tweet daily. 34% of bloggers post opinions about products and brands. 25% of search results for the world’s top 20 largest brands are links to user generated content. 34% of bloggers post opinions about products and brands.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

JUNE 21, 2011

It is these specific “opinion leaders” that are trusted by their online communities who need to be identified. For business owners it is important to understand who influences their products and services, and to deal with these opinion leaders with authenticity and respect. 4 Ways to Gain More Influence Online.

Word of Mouth 28

Word of Mouth Opinions Communities Social Media 28

Convince & Convert

JULY 17, 2012

But if there is even the perception that a relationship is hidden, it’s both the brands and the advocates whose reputations are put to trial in the most important court in the world of social reputation, the court of public opinion. Disclosure as a Social Media Marketing Tool. Our new plain language URLs — rul.es, ter.ms

Social Media 126

Social Media Media Paid Search Agency Ethics 126

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. Create relevant content. Let us all let out a harmonious moan.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). A little too sterile, in my opinion. Just my opinion though… -Ralph [link] iFroggy Hey Jay, I voted for number 2, but I changed my mind. 2 many words I guess? Hope that helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Is Your Company in the Content Marketing Industry? Smart, optimized content. And guess what?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. Company launches a media content destination for women.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Always Be Marketing Marketing is real-time now, and consumer opinion and search-engine results can change literally in seconds.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. I'm impressed with the quality as well as the frequency of your solid content. Will tweet and FB now.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Hinge Marketing

JUNE 30, 2021

On-page SEO refers to creating content and optimizing web pages so that search engines will associate your content with your target audience’s search phrases and rank it as one of the most relevant. Offline they involve, but aren’t exclusive to, mentions of your brand in print, on the radio, and through word of mouth.

PR 173

PR SEO Webinar Metrics Media 173

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. population. It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. They may not realize that personality and function come first.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We can now associate a tremendous amount of data to individuals.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. It all comes down to content (and creatives). link] Chris Baldwin Jay, Have you not been sleeping lately?

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JUNE 3, 2010

Check out @jaybaer's What BP Can Learn from Umpire Jim Joyce [link] [link] DogWood Beds RT @pawspix: Saying sorry = courage… RT @jaybaer: [link] The PR secret BP can learn from an umpire. jefflogden You are so right, Jay.

Social Media 156

Social Media Media PR Webinar Metrics 156

Single Grain

AUGUST 23, 2019

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. Click here to download your free guide right now!

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Optinmonster

NOVEMBER 14, 2022

Here’s a table of contents to help you find your way around: How to Build an Email List Fast. This is in contrast to content marketing, social media, paid advertising, and most other digital marketing strategies. Content marketing relies largely on search engines to bring you traffic. 14 Email List Building Strategies.

Paid Content 83

Paid Content Webinar Metrics Ad Building Marketing & Strategy 83

Hubspot

FEBRUARY 10, 2012

Make sure your email subject line clearly indicates what the content of the email is about. How to Abide: Don't abuse your freedom of speech in your content. You have the right to share your opinions in your content, but avoid definitive statements that just plain aren't true. Remove questionable user-generated content.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Convince & Convert

JULY 14, 2010

Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. On the other hand the future is one where social media has transformed the organization as it embraces user generated content as a tool to understand the voice of the customer and become more customer-centric.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

JUNE 22, 2010

Most B2B companies have fewer customers, so the opinions of each are magnified. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130