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How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

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Interview with Timothy Snow

Onalytica B2B

Influencer Relations / Marketing Consultant at Snow Solutions. And then when I deliver, you’ll get ten times your expectation in return which leads to word of mouth referrals. Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Talent Management / Promotions at TimSnowMGMT.com.

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Interview with Mark Schaefer

Onalytica B2B

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Location: Tennessee, USA. Bio: Mark W. His new book is amazing.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors.”

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What You Need to Know About Millennial Blog Readers

Hubspot

This is good for bloggers who post a lot of roundups or "Best of" content — your blog could be the place millennials turn to before they begin their buyer's journey, so it's important to remember to include the necessary information they need, such as price and links to purchase. Source: Morning Consult). Morning Consult ).

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Top 10 B2B Influencers in 2020

Oktopost

She was the world’s first Chief Content Officer , recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers” She is also a Wall Street Journal best-seller for her books “ Everybody Writes ” and “ Content Rules.” .

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Brooke B. Sellas From B-Squared Media on Starting a Social Media Agency

Sprout Social

Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY. The majority of our clients have all come from word of mouth. So it’s word of mouth but from highly recognizable, sought after people. So they often turn around and pass this work over to us.