Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Share this on LinkedIn. Blog this on Blogger.

PR 100

PR Conversion Ning Digg 100

Biznology

APRIL 3, 2018

Well, you first need to build out any sites you already have, including all your companies, foundations and boards. Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms.

Business 197

Business Enterprise Management Blogger Class 197

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. LinkedIn is viewed as the leading platform for business professionals, but it’s harder to build a large network there: many users are (understandably) hesitant to accept connection requests from complete strangers there.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

ClearVoice

JANUARY 14, 2020

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” Writers often deliberately choose a company or personality they want to include in a story. Unfortunately, this is not a solid assumption.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Optinmonster

DECEMBER 21, 2023

But the company actually uses them to create hype about the product they are about to launch. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%)

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. Jeff Bullas - Influencer, Author, and Blogger. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper.

Blogger 80

Blogger Work Management Burn Rate PR 80

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Network through LinkedIn. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. WORD-OF-MOUTH MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Webbiquity

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The first company that used Figma is a company that at the time was going by the code name Krypton and now is known as Coda— Shishir’s company. ’ His company started using it, and for a while, it went well. That’s why they work. Our pitch resonated very easily.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. Connect with her on Google+ , Twitter , Facebook , Pinterest , Instagram , or LinkedIn.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. He takes digital PR strategies to a whole new level.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Optinmonster

MAY 16, 2023

Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies. That’s why it’s crucial to ensure that your social profiles reflect positively on your company and its values.

SEO 75

SEO Lead Ranking Lead Scoring Link Building 75

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. They’re also applicable whether you’re posting to Twitter, LinkedIn or Snapchat. Be fearless in how you present your company.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Marketing, author of PR 2.0: Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Have your company or business backgrounder ready and we mean out-the-door prepared. And only so many companies are cutting-edge or industry leaders.) We can help.) None of this is haphazard.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Vision Edge Marketing

FEBRUARY 25, 2014

Chris says, “The simplest answer is that public relations is about communicating your messages to and with members of the press (and some PR firms include bloggers as well) to spread information or news. How prominently did they feature your company/product? generated by the influencers.

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. If your company doesn’t have a blog, you’re not a laggard…quite yet.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. It’s an over-used PR buzzword. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Get with the 00s.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). The two keys to search success are great content and links.

RSS 100

RSS Promotion PR PageRank 100

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. Marketing. 1) Digital Marketing. Marketing. 1) Digital Marketing. Created: March 3, 2008. Members: 30,914.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Webbiquity

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. blogs, microblogging sites, social networks, etc.).

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. It allows people to connect to people and not just brands or companies. It Might Be Personal.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well.

RSS 100

RSS Digg Tagging Blogger 100