Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.” Thanks to all of our sponsors:

Case Study 80

Case Study Case Studies Social Media Studies 80

Convince & Convert

FEBRUARY 26, 2014

One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Bloggers also tend to be active on a plethora of channels since they. Bloggers also tend to be active on a plethora of channels since they.

Multi-Channel 155

Multi-Channel Blogger Advertising Channels Case Study 155

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

Blogger 155

Blogger Word of Mouth Case Study Case Studies 155

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. While AI still won’t take your marketing job , it can help you be more productive. Content curation helps both marketers and readers save time by automatically finding interesting, high-quality content from various sources.

Marketing AI 315

Marketing AI Curation Content SERP 315

B2B Marketing Traction

APRIL 14, 2011

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. With traditional marketing, there’s not a lot you can do with just three weeks before a show. But, as a Certified Inbound Marketing Professional, I knew that certain online marketing tactics had a chance. Could I help them? Three weeks?

Case Study 100

Case Study Case Studies Linkedin Studies 100

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. tweet this ).

Blogger 154

Blogger Outreach Case Study Case Studies 154

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs. And where did I find it?

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Paul Gillin

JULY 15, 2011

In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. The whole concept of enabling negativity to appear on your own website rubs a lot of marketers the wrong way, but I’d argue that it’s great for building integrity. Good Riddance to the Corporate Case Study.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes. Why Your Blogger Blog Needs a Popup. 8 Benefits + 12 Case Studies).

Blogger 72

Blogger Work Management Marketing Management Template 72

Convince & Convert

MAY 28, 2014

Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. Nothing is black and white, especially marketing. Read more here.

Word of Mouth 158

Word of Mouth Blogger Case Study Case Studies 158

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Chris Abraham goes through a real case study for Mizuno Running.

Blogger 80

Blogger Outreach PR Public Relations 80

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers.

Outreach 159

Outreach Blogger Brand Identity Branding 159

Convince & Convert

AUGUST 17, 2014

Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. » Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0 Today, I want to focus on one specific part of that session: how to pitch influencers.

PR 161

PR Public Relations Case Study Case Studies 161

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Scoop.it

MARCH 1, 2022

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. However, during the COVID-19 crisis, it seems it’s more important than ever to earn customers’ trust with reviews, unboxing videos, and social media takeovers for your marketing campaign. . Which type is best for you?

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Generation 77

Scoop.it

OCTOBER 27, 2022

While it’s an extremely valuable marketing tool, it’s time-consuming, to say the least. Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. Collect and publish hot of the press case studies on your blog.

Curation 87

Curation Work Management Marketing Management Service 87

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” ” Here at Hinge, we hear this a lot from prospects who sometimes think these are interchangeable disciplines – similar to sales and marketing getting lumped together. To be certain, the lines have blurred between PR and marketing. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. KoMarketing regularly writes B2B marketing industry news stories, which has helped drive traffic, educate clients, and make them a top resource for B2B news in Google News. Case Studies. Company Events.

Traffic 120

Traffic B2B Case Studies Case Study 120

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

ClickDimensions

JUNE 3, 2019

As you plan your content marketing initiatives, consider how you can incorporate those satisfied customers into your content to generate interest and increase social proof. Case studies. An oldie, but a goodie, case studies are an effective way to incorporate your customers into your marketing content.

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66

nDash

SEPTEMBER 10, 2021

2: 10 Written Content Formats for Effective Content Marketing (2020). Effective content marketing is more than posting blog updates regularly. This post by Ling Wong explores ten content formats you should have in your marketing strategies. 3: Content is King: Some of Our Favorite Content Marketing Quotes (2016).

Analysis 52

Analysis Marketing Budget Marketing Analytics Tools Marketing Budget Creation 52

BuzzSumo

MAY 9, 2019

In fact, measuring and tracking your content goals/results is an integral component of a successful content strategy – a concept I teach in my Content Strategy & Marketing Course. Original research is a big deal in content marketing. We looked at teams, individual marketers, men, women, and head honchos alike. Case Studies.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Biznology

APRIL 20, 2016

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Like this post?

B2B Marketing 104

B2B Marketing B2B Blogger Case Study 104

ConvertKit

OCTOBER 30, 2018

If you’ve been wondering how influencers and content creators create a sustainable income from their blogs, it’s likely due to their affiliate marketing efforts. Every good affiliate marketing strategy has incredibly valuable content behind it. Why content marketing is important for online entrepreneurs.

Examples 91

Examples Content Marketing Content Case Studies 91

Contently

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Feeling inspired by these content marketing case studies?

Case Study 78

Case Study Case Studies Marketing Management Studies 78

Huptech Web

DECEMBER 2, 2022

When a brand isn’t perceived well by its customers, chances are more that the brand may fail to survive in the market. Alongside, UGC will also be one of the most focused 2023 digital marketing trends. Customers’ reviews of products are an essential part of most marketing strategies as user-generated content of brands.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Whale Pages

APRIL 28, 2020

Simon Alcott is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Let’s imagine we have a SaaS company in the email marketing niche. Now, this isn’t a full list, but I can see that that the following email marketing companies have affiliate programs. . ??  23 Minute Read.

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

ClearVoice

JUNE 7, 2021

It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Writing for a blog isn’t the same as other types of writing.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Optinmonster

JULY 10, 2020

One of the most common questions we get from business owners and marketers just like you is, “How does OptinMonster work? But at the heart of OptinMonster, our goal has consistently been to level the playing field for small and medium-sized companies that don’t have the same marketing budgets as larger businesses.

Case Studies 88

Case Studies Case Study Work Management Studies 88

Convince & Convert

MAY 19, 2016

—here is a blog post from the Roojoom team that attracted considerable attention: Managing the Content Pipeline with the Right Dose of Guest Bloggers. If people were unaware of, or uncaring about, the content pipeline, then surely a post about guest bloggers got their attention. Feature Study. Competitor and Pricing Comparison.

Top of Funnel 97

Top of Funnel Webinar Metrics Marketing Funnels Content 97

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ClickZ

OCTOBER 23, 2020

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. Their customers include brands like Sticker-You, Mercedes Benz, and The New York Post.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116