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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

and £35,988.50 ($25,000 to $50,000) for similar campaigns. But as bloggers and vloggers have risen in number and following, and including them as part of marketing strategies has become the norm, they’ve started to become celebrities in their own right—with the ability to demand more money for their influence and time.

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. Here is a multi-channel approach to promotion.

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

In a survey of bloggers, marketers, and business owners, 30% said that quality content is the most important factor when determining credibility. Understanding that content marketing has a longer-term impact on ROI means now would be the time to assess which of your current campaigns are not delivering.

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B2B Marketing 2021 Trends

The Lead Agency

Consumers are more motivated than ever to stay home and shop online, creating the ideal market conditions to fast track, test, and launch new experience-driven mobile apps, sites, and touch points across their platform. Today, consumers use an average of almost six touch-points, with nearly 50% regularly using more than four.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

Tons of value can come from documenting and sharing lessons from failed campaigns. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns. With different data models like first-touch attribution, last-touch, multi-touch, and others, teams need to choose one and stick with it.

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7 Best Nonprofit Email Marketing Software (Compared)

Optinmonster

With Constant Contact, you get a visual drag and drop builder to design email templates and create email marketing campaigns. You can select pre-designed email templates and free images to speed up the email campaign designing process. Automatic RSS to email for bloggers. Integration with all major platforms. Split automation.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

Defining a comprehensive strategy, developing a targeted yet multi-channel approach, and leveraging data and technology solutions are key to winning in today’s competitive marketplace. Drive Event Registration A strategic teaser campaign should ultimately drive registrations for your product launch event. Generate media buzz.