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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement. Here were some of her questions, followed by my answers.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. You first need a pre-launch marketing strategy to introduce a new product successfully.

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Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. Now please go sign up for my newsletter. How can you make your writing interesting, more like a good movie or book? I’ll be sharing more tips on writing compelling stories shortly. Blog this on Blogger. Post on Google Buzz.

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Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

Do you work a lot with bloggers? I work some with bloggers, mostly food bloggers. But the best blogger in my city is a hilarious snarky blog: TheLostOgle.com. I am writing with a story idea that I think [local newspaper] readers might find interesting. Any insights there? But we’re probably low on blogs.

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7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. Blog this on Blogger. Post on Google Buzz.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Readers will only stay interested if your content is short and to the point — and will lose interest quickly if your copy is long-winded or sloppy. What do they care about?