Hubspot

APRIL 13, 2020

CTA in email newsletters or on another social media account will let audiences outside of your current Instagram followers know that there's another way to engage with your content. The Newsette is an online daily newsletter, supporting stories of women in the workplace. Tactic: Build Buzz For Your TikTok Videos. The Newsette.

Brand Identity 101

Brand Identity Branding Paid Search Agency Newsletter 101

Hubspot

APRIL 13, 2020

CTA in email newsletters or on another social media account will let audiences outside of your current Instagram followers know that there's another way to engage with your content. The Newsette is an online daily newsletter, supporting stories of women in the workplace. Tactic: Build Buzz For Your TikTok Videos. The Newsette.

Brand Identity 97

Brand Identity Branding Paid Search Agency Newsletter 97

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Create Excitement Pre-Pharma Product Launch With Teaser Campaigns To generate excitement for your pharma product launch, implement a strategic teaser campaign in the months leading up to the event. Generate media buzz.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Writing on the Web

APRIL 16, 2011

What about your e-newsletters? It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Blog this on Blogger.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

APRIL 13, 2011

Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. I’m leading a free webinar next Wednesday April 20 at 5 p.m. We’re going to discuss articles, e-newsletters, blogging, videos, and why your marketing may not be working.

Rules 100

Rules Content Digg Press 100

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. Publish a page or post or newsletter addressing every aspect of the problems your customers face. Blog this on Blogger.

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. E-newsletters, blogs and white papers are among the most popular types of content. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. What’s the Point? As I see it, there are 3 options here: 1.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Throughout, there are offers to contact by phone, through social media, and his newsletter.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Industrial Marketing Today

APRIL 28, 2010

Not everyone is a natural born blogger. With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. It takes time and practice to find and develop your own blogging voice. There are examples and additional resources too.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Blog this on Blogger. Post on Google Buzz. The Real Problem: What NOT to Write About… Blog or Newsletter? Week Three: Walk Before You Run. Making sense of stats – so you’ll know what worked and what didn’t.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Buzz Marketing for Technology

JULY 1, 2008

J-Learning. | --> Get J-Flash newsletter. | Following the story wherever it leads. Were not saying that bloggers must follow these guidelines. We show how to present a story or argument fairly, where to turn for diverse viewpoints, and how media bloggers think about the topic. J-New Voices. LEARNING MODULES. Transparency.

Screencast 100

Screencast Ethics Blogger Transparency 100

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? H owever, the genius part of this campaign was that Quantum used the response to the questions as a way of qualifying their leads. PS - as a blogger, you can also think of ways to bring people back to your blog.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Hubspot

FEBRUARY 1, 2021

If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”. Encourage them to promote your event to the leads and customers they talk to through some friendly competition. Number of leads. Start contests within your company.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! I’d like a stronger visual identity overall. Intentional?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. Buzz Marketing for Technology. Pick blogs to follow.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Convince & Convert

MAY 4, 2010

They can’t possibly employ all of the people with the skills required to successfully lead organizational change and the adoption of emerging technologies. Well, if organizations didn’t need consultants, then I wouldn’t have a job. I’d argue that organizations in this economy are lean by necessity.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Love the FPT metric too. Thanks for the post!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

SendX

FEBRUARY 16, 2021

There are different ways to approach optimization - from A/B testing subject lines and content to creating multi-step email sequences that turn readers into leads. Segmenting email lists and personalizing emails skyrockets engagement, leading to an 760% increase in campaign revenue.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Online Marketing Institute

JANUARY 4, 2011

Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? a leading SEO company headquartered in Dallas, TX, with offices in Overland Park, KS and Clearwater Beach, FL. Links Let’s be real. What do people like to link to? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Convince & Convert

SEPTEMBER 14, 2010

You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table. At the end of the day however, does it matter? link] Henry Great post.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. Similarly we are seeing leading businesses take a similar approach to become the experts for their respective areas.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2009

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. It Depends – do you absolutely, positively need leads NOW or can you take advantage of the downturn to build your brand for the longer term? Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Regardless of size, you need backlinks. The more content pointing to your site from sites with authority the better.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. I really enjoyed your presentation at LEAD San Diego this morning. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

MAY 11, 2010

Not drive sales revenue or create leads. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. To really do so.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? jaybaer wants to know Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100