Writing on the Web

JANUARY 11, 2011

A case study. Some bloggers and writers are natural storytellers, some aren’t. Studies are stories, in a way. Blog this on Blogger. Post on Google Buzz. The best way to gain attention and engage readers is through storytelling. A success story, especially in the face of difficulties.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. If you’re interested in the case study, please read on. Case Study: US Open Marketing. Paid created the buzz, while owned and earned kept the audience engaged. But that’s extremely unlikely.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Are you regularly reporting out case studies that provide proof of what works for real people? Blog this on Blogger.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Blog this on Blogger. Post on Google Buzz. Positive , relief from a problem, benefits, imagine a better future. Share this on del.icio.us.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Hubspot

MARCH 3, 2020

If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Be a guest blogger, talk to and about (positively, of course!) Write about complementary local services. If you sell screwdrivers, talk about someone in your area who sells screws.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Writing on the Web

MAY 9, 2011

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. Blog this on Blogger. Post on Google Buzz. What do you think? Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. Blog this on Blogger. Post on Google Buzz. That is a primary outcome of coaching. This is just the home page.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Adobe Experience Cloud Blog

MAY 16, 2010

case studies and demos). Forrester CEO, George Colony, even maintains his own blog to share his insight with such posts as “Beyond iPad Yadda Yadda” and “Would Henry Ford Have Been a Blogger?”. The contest efforts weren’t just successful at creating buzz. Expert Laser Services.

Social Media 48

Social Media Media B2B Forrester 48

Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Outgrow

DECEMBER 20, 2022

When I was in this business 15 years ago, I had to really fight with the news wires to accept, bloggers as journalists. Some bloggers are more influential than trade publications. Saksham Sharda: So are case studies like this available on your website for any listener who wants to like check them out? Mickie Kennedy: Yes.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Marketing Insider Group

APRIL 30, 2013

Top performing CMOs consistently recognize that customer-centricity is more than a buzz word—they understand that having a first-hand knowledge of the end-to-end customer experience is critical. For additional perspectives on the Summit, I encourage you to read these great posts by fellow Summit Bloggers Drew Neisser and Lana McGilvray.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Webbiquity

DECEMBER 21, 2010

Traditionally, customer case studies, PR and analyst relations have filled this role. Social media provides a more direct path to identifying and building relationships with a variety of voices in your market: analysts, journalists, customers, bloggers and other key influencers. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). MarketingSherpa did a case study on a data storage company called Quantum. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? It's mostly based on buzz and mass popularity. What separates 'social' now from what has come before is that it got buzz, got cool, got popular. Will you embrace Twitter if I can show you ROI?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Adobe Experience Cloud Blog

AUGUST 21, 2014

Mortiz doesn’t post every day, but she’s always got a fresh, authoritative take on the latest buzz. The Rundown: Case studies and best practices about the latest and greatest in social marketing, from personal branding/social media genius Kim Garst. Bonus points for beautiful design and a killer sense of humor.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Content Marketing Institute

MAY 7, 2018

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing. It was a unique, powerful, and memorable lead magnet that created a lot of buzz and pushed a ton of leads down the funnel. Imagine if your favorite podcaster or blogger suddenly changed in character, content, or accent – with no reason or explanation.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. How did you pick these examples?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

ConvertKit

NOVEMBER 23, 2019

I never expected that my quiz would steal the show on my relaunch day, mostly because there weren’t many bloggers or business owners using quizzes as an email marketing tactic at the time. Email 3: Personal story or case study that relates to their quiz results and personality. Not a ConvertKit user?

Lead Scoring 74

Lead Scoring Lead Ranking Sales Qualified Leads Leads 74

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

B2B Marketing Savvy

AUGUST 31, 2009

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Useful for community buzz centralized listening, brand monitoring. Read Time 2-3 minutes, unless you link out to play) “Need to know…&# drives much of the marketing conversation.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Hubspot

OCTOBER 16, 2013

From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest trends and relaying their unique perspectives about inbound marketing. 5) Contagious Magazine. Follow @contagious. Contagious features a vast offering of content on its site -- which it tweets often.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. 10 case studies from education show how to collaboratively build curriculum, guide students teamwork, and manage research projects. Enterprise Wiki. FASTForward '08.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. Meeting and learning from other professionals helps us do our jobs better.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. UNsettling Stratten has a knack for gaps. The two sections in the book on the Trust Gap and the Experience Gap are among the strongest in UnMarketing.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Powered by Blogger. ." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Great post and thanks again.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

SEPTEMBER 19, 2016

86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. Fitbit lets health and tech industry experts speak to the quality of their products in the “Buzz” section of their website. 14) BuzzSumo.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

DECEMBER 2, 2011

If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Be a guest blogger, talk to and about (positively, of course!) Write about complementary local services. If you sell screwdrivers, talk about someone in your area who sells screws.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Sharpspring

APRIL 15, 2022

Making a process as easy as possible for a potential customer looking for an answer, customer having a question, a blogger researching a story or a traditional journalist identifying an expert source can make a difference in winning over a new brand advocate. Make Information Easy to Find. Conclusion.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128