Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Blogging does way more than populate your website with content.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. For me, it’s “helping brands reach, engage and convert new customers.”

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Hubspot

JULY 6, 2020

For instance, let's say you work for a small company and want to publish two blog posts a week on your company's blog. Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative. That's fine!

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies. ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

B2B Marketing Traction

SEPTEMBER 29, 2011

or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. An important part of the marketing persona is understanding your buyers.

Social Media 100

Social Media Media Buyer Personas Business 100

Hubspot

FEBRUARY 3, 2020

When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster. To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Hubspot

MARCH 6, 2017

If you've already officially launched your small business, here are the most important things you'll need to begin leveraging inbound marketing and acquiring new customers from organic search: Website. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

NOVEMBER 2, 2018

However, you have the option to also upgrade your WordPress.com account and buy a custom domain from a third-party provider (meaning your URL will look like this: www.mywebsite.com). Wordpress.org is ideal if you want full power over customizing and controlling your website. How to Choose Between WordPress.org or WordPress.com.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

B2B Marketing Traction

APRIL 27, 2012

You should know what style, tone and voice you will use when you “talk” to your customers and prospects. The persona is even more important when you outsource marketing tasks to writers or consultants. (If Can you re-purpose content from other marketing or company materials? B2b bloggers, what do you think?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale. Preferred content topics.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Hubspot

FEBRUARY 26, 2019

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this.

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216

ANNUITAS

FEBRUARY 9, 2012

In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin. You can follow Ardath on Twitter at @Ardath421.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Valasys

JUNE 6, 2019

The Future of Influencer Marketing, published by Altimeter Group’s Brian Solis, it was stated that only 11% of B2B companies are having an ongoing influencer marketing program. Influencers instill in potential buyers a sense of trust which in-turn helps the brands in achieving their goal of Conversion Rate Optimization (CRO).

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 313

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 313

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Marketing Insider Group

JANUARY 10, 2023

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic , generate leads and secure conversions. All you need is an effective plan and high-quality content. What Is A Content Marketing Funnel?

Top of Funnel 182

Top of Funnel Marketing Funnels Content Marketing Ad Building 182

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with.

Template 28

Template Business Blogging Planning Buyer Personas 28

Optinmonster

NOVEMBER 9, 2021

With powerful targeting features, websites are now able to show offers that the customer would be interested in. Distribute Lead Magnets : Entice new visitors with valuable content, coupons, freebies, and more. Reduce Cart Abandonment : Provide incentives to buy at a critical moment in the customer journey.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Hubspot

JULY 27, 2015

But you were told ebooks are one of the most effective forms of content marketing. Solution: Create a buyer persona. It's time to do your market research to create a buyer persona before you mess up your next ebook's chances. It's because you have a solution to the problems that your customers face.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Landing Pages 28

Hubspot

JANUARY 14, 2013

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager. Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Each episode runs less than an hour and contains the following segments: Content marketing in the news, rants and raves, and this old marketing example of the week. Copyblogger FM. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. So what's a time-crunched marketer to do?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Marketing Insider Group

NOVEMBER 25, 2020

Utilize Content Marketing and Guest Blogging to Establish Credibility. If you’re not utilizing content marketing to your advantage yet—it’s time to start. Creating your own content targeted to your buyer personas (and their pain points) is a great way to establish credibility for your company and establish yourself as a thought leader.

Paid Content 290

Paid Content B2B Marketing SEM Paid Search Agency 290

nDash

NOVEMBER 10, 2020

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. Don’t fall into the trap of a fear-based content strategy. What does that mean for content marketers? This is an industry where content can make a significant difference. The Problems with Fear-Based Cybersecurity Content.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Engagio

JANUARY 5, 2021

Focusing on the customer’s buying experience with personalized content is more important than ever. In today’s information age, buyers have more and more power over sellers. 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests ( Janrain ).

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. What the hell is content?”. Content is being mass-produced. What is content marketing?

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Optinmonster

APRIL 4, 2024

After all, today’s leads are tomorrow’s customers. Download your lead magnet content. First, you need to find out who you want to attract and define the customer avatars or your buyer personas. Customer avatars include demographic information of your leads, such as: Age and gender. Education and income.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Data Gathering and Discovery.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Click “Publish.”. Click on “Create Page.”.

Linkedin 336

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 336