Webbiquity

MAY 24, 2016

But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing. They’re adopting buyer personas , content targeting and matching content to stages of the buying cycle.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Hubspot

APRIL 7, 2023

Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. As your conduct, market research, gather the insights to determine your target audiences and buyer personas (shown in the image below). Create a buyer persona using HubSpot’s free tool.

CMS Development 79

CMS Development Product Buyer Personas Industry CMS 79

SalesIntel

JANUARY 27, 2022

From increasing the ROI on your content to improving overall lead generation and moving more consumers through your sales funnel, having a sound B2B strategy in place (different from a B2C strategy) is the best way to improve brand recognition and online reach. Start With a Buyer Persona. buyer personas).

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

Stevens & Tate

JULY 25, 2022

Your SEO rankings rely heavily on the quality of your content and the strength of your keywords. If you’re not creating content that’s relevant to your target audience, then that content isn’t going to rank well over the long term no matter how well optimized it is. SEO Strategies Should Never Be Set In Stone.

SEO 131

SEO Optimization Tips Lead Scoring 131

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 107

Buyer Personas Copywriting Content Ideal Customer Profiles 107

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Generally speaking, website copy is written for the awareness stage of the Buyer’s Journey and is painstakingly crafted by writers to generate leads. Pump the brakes!

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Sales Engine

MARCH 28, 2016

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. All of our leads are either referrals, or generated through our content marketing outreach.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Engaging today’s hyper-connected, self-sufficient buyer is a challenge for enterprise companies operating in different markets. Content that’s created for the sake of it will end up in the trash bin.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

SmartBug Media

NOVEMBER 6, 2018

Popular platforms include HubSpot , WordPress , Wix , Blogger , Tumblr , and Medium , just to name a few. Start by creating your buyer personas. HubSpot defines a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

APRIL 13, 2016

As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. Whether you know it or not, every person that works for you is a potential blogger. It’s a real ‘teach a blogger to fish’ situation. Put Out the Call.

Blogger 28

Blogger Paid Search Agency Lead Scoring Lead Ranking 28

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. When you blog for customers, you're not only providing useful content.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? How would you describe your product or service offering?

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

PathFactory

MAY 3, 2022

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Both articles make some great points which align nicely to the direction of our Intelligent Content Platform and our latest addition, PathFactory for Revenue Enablement, announced yesterday. So, How did we get here?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Hubspot

JULY 6, 2020

Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative. Outsourcing Content Marketing. There are a number of marketing tools and platforms available to make the content creation process simpler.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Ambal's Amusings

MARCH 21, 2011

I – Identify your Buyer Persona. A buyer persona is not just a zombie - but a profile based on your understanding of a real customer and their real wants. C – Create Compelling Content. Question 2. How to personalize marketing? Follow the ICE Formula. Don’t just talk about your product or service.

Personalization 100

Personalization Buyer Personas Ethics Blogger 100

B2B Marketing Traction

SEPTEMBER 29, 2011

An important part of the marketing persona is understanding your buyers. So you should also write buyer personas for each customer segment you serve. Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well.

Social Media 100

Social Media Media Buyer Personas Business 100

Rev

MAY 1, 2018

Any good blog platform should have the flexibility to change your domain name without having to lose your content. In fact, 47 percent of buyers in 2016 viewed three to five pieces of content before engaging with a site’s sales rep. To learn more about creating a buyer persona, take a look at HubSpot’s guide.

Buyer Personas 60

Buyer Personas Skype Domain Keywords 60

Hubspot

FEBRUARY 3, 2020

When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster. To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies. ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

MARCH 6, 2017

If you choose to do this, you can use a CMS (content management system) to do so. Once you've created your website, most CMS platforms offer plugins to help you optimize your content for search (look for SEO plugins). When it all boils down, Google essnetially tries to find the best piece of content to present to the person searching.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

DECEMBER 2, 2020

billion to be exact), sharing business-related content on your preferred platforms will likely expose you to new customers. Learn About Your Personas. If your overall business goal is to learn more about your target markets or buyer personas, using different social media sites can help you do this.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

The ABM Agency

SEPTEMBER 27, 2020

(Learn more on identifying an ideal customer profile and buyer personas here.). Among the top five ABM channels used today are content marketing , paid social , and marketing automation , or email. Take a cue from a B2B copywriter’s well-packed toolbox below to aid in the success of your content creation.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Tools 52

EveryoneSocial

FEBRUARY 16, 2021

Brands work with them to build awareness, promote product launches, answer questions from potential customers, generate content, offer discounts, and encourage sales. They typically rose to fame through the internet and include prominent bloggers, vloggers, podcasters, and social sensations. Brand Fans. Platform Expertise.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

NOVEMBER 2, 2018

A custom WordPress theme, whether it’s paid or free , will make your website appealing to your buyer personas as well as ensure it looks professional. Once you discover the perfect theme, simply “Install” it to begin customizing it and adding your own content, posts, and pages. Source : Press Customizr.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

B2B Marketing Traction

APRIL 27, 2012

The persona is even more important when you outsource marketing tasks to writers or consultants. (If If you want to learn more, I’ve blogged a lot about marketing personas – perhaps the post I wrote that best explains what they are is Why B2B Marketing Buyer Personas Rule.). B2b bloggers, what do you think?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

Tony Zambito

JULY 24, 2011

" Content Marketing: “The term, content marketing, I am seeing here and there.    The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.    Social Buyer Circles. .  Related articles.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

NOVEMBER 29, 2018

If you are a photographer or want to display your artwork, these simple photography themes will allow you to share your content in a way that looks nice, organized, and doesn’t detract from your work. Newspaper also has social media and YouTube integration so you can seamlessly share your content with your followers on all mediums.

Best Practices 78

Best Practices Enterprise Management Blogger Display 78

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100