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Business Blogging: Boosting Your Financial Institution's Organic Traffic

SmartBug Media

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? – Blogs (62%).

Stats 100
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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy.

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The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

Lucky for you, this is where our new blog editorial calendar template comes in handy! This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. First and foremost, accountability is the foundation to business blogging success.

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How to Use WordPress: Ultimate Guide to Building a WordPress Website

Hubspot

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. When you add content to your WordPress website, it’s displayed in the form of posts and pages.

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3 Things to Consider When Hiring a Blog Ghostwriter

B2B Marketing Traction

One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona. Who is the audience?

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15 of the Best Simple WordPress Themes

Hubspot

If you are a photographer or want to display your artwork, these simple photography themes will allow you to share your content in a way that looks nice, organized, and doesn’t detract from your work. Newspaper also has social media and YouTube integration so you can seamlessly share your content with your followers on all mediums.