KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Add Lee: https://plus.google.com/+LeeOdden. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Writing on the Web

JULY 26, 2010

For example, I don’t explain how clients decide to buy what you have to offer. Let me know what you think about all this, and about how your readers find you online. Blog this on Blogger. Post on Google Buzz. Related posts: 4 Time-Saving Tips for Social Media Marketing. Share this on Bebo. Tweet This!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 28, 2010

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Blog this on Blogger. Post on Google Buzz. Have you tried to create a landing page using Wordpress? And I know others have too. Now Suzanne is pretty tech-savvy and she’s also an expert in Wordpress.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

SEPTEMBER 9, 2010

You might think of yourself as “just a blogger”, but you should check your local newspapers and see if there are any sections that cover things you know about. Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. Blog this on Blogger. Post on Google Buzz.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Smart marketers know the rules and never forget them. Blog this on Blogger.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&#

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

SEPTEMBER 29, 2010

Think about his message: People don’t buy what you do; they buy into why you do it. Blog this on Blogger. Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

For many content creators, writers, bloggers, that is risky. They are in fact what makes people comment, sign up, register, download, or buy. Blog this on Blogger. Post on Google Buzz. Until you start telling stories with real people in them, your writing probably won’t connect with readers emotionally.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 3, 2010

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Blog this on Blogger. Post on Google Buzz. Online Persuasion: Creating Desire. The Brain Science of Online Persuasion. Content Marketing with Emotions: Write with Feeling.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

NOVEMBER 8, 2010

If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening. Marketing to the older brain isn’t done by showing pictures of frail people, confused people, or trying to frighten them into buying stuff. Blog this on Blogger. Post on Google Buzz.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 20, 2010

There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Blog this on Blogger. Post on Google Buzz. Online Persuasion: Creating Desire. Instead they go with their gut reactions. They make decisions based on feelings. Share this on del.icio.us.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

AUGUST 5, 2010

Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons. They know that emotions not only guide our decisions and actions, they determine whether or not we buy. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

NOVEMBER 29, 2010

Blog this on Blogger. Post on Google Buzz. Content Marketing that Speaks to the Old Brain. Brain Scans Reveal 3 Elements of “Buying Brain&#. Emotional Attention + Memory = Content Marketing. If you don’t agree, let me know why. You can still re-tweet it. That’s it. Share this on del.icio.us.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. Some bloggers and writers are natural storytellers, some aren’t. Your online content should be no different. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 5, 2010

I’m Barb Sawyers, a blogger who shares her interest in encouraging people to write like they talk. Then spend a little time imagining your ideal reader , the person most likely to read right through and continue the relationship with you, by signing up for your newsletter maybe and, as the courtship flourishes, buying what you sell.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

OCTOBER 21, 2010

95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. But marketers continue to write messages as if people were paying attention. Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

But here’s some new information, which could improve your marketing messages. Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. How will you apply it to your content marketing? Blog this on Blogger.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

JUNE 17, 2010

The real problem with sales landing pages is the formatting , and getting it to look like a professional did it, one with cool marketing savvy, along with the latest hip graphics. That can really make a difference between someone trusting you enough to click and buy or register, and one who clicks and just goes bye-bye. Tweet This!

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. Nothing kills trust faster than marketing copy. Content Marketing Works For You.

Planning 48

Planning Content Marketing Work Management Blogger 48

Writing on the Web

OCTOBER 18, 2010

I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Blog this on Blogger. Post on Google Buzz. Content Marketing to a Caveman’s Brain. Let me know what you think. Share this on Facebook.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) I do believe it’s true that online games are good for your brain as we age. Smart marketing or manipulative? Blog this on Blogger. Post on Google Buzz. What do you think about all this?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. What different types of content should you develop for different types of buyers and the various stages of the buying process? Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Blog this on Blogger. Post on Google Buzz.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. Blog this on Blogger. Post on Google Buzz. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

OCTOBER 28, 2010

These four drives play heavily into why we buy, what we read, where we surf the Web. Everything marketers create appeals to one or several of these four drives. Blog this on Blogger. Post on Google Buzz. Content Marketing to a Caveman’s Brain. Subscribe to the comments for this post? Share this on Facebook.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

OCTOBER 7, 2010

Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. Here’s what I’m reading in an excellent book, The Buying Brain by A.K. The battle for attention wages online, in stores, and continues on billboards and TV. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

JANUARY 5, 2011

Further interaction with you is necessary before someone will “buy&# into your services. Blog this on Blogger. Post on Google Buzz. You can ask them to respond in many ways: download a free report, take a survey, vote in a poll, leave a comment, etc. Subscribe to the comments for this post? Share this on del.icio.us.

Newsletter 100

Newsletter Digg Work Management Banners 100

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Blog this on Blogger. Post on Google Buzz. 4 Time-Saving Tips for Social Media Marketing. Use Client Comments in Your Content Marketing. Build trust by being trustworthy. Share this on Bebo.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Writing on the Web

JULY 8, 2011

More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you.

Tips 100

Tips Digg Opinions Opt-out 100

Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% B2B Customer Perspective and Buying Process. Source : Buzz Marketing.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Convince & Convert

SEPTEMBER 22, 2010

It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. Email is the foundation for any online marketing campaign. If I publicly endorse you, the permission is pretty much part of the package, right?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135