Biznology

APRIL 8, 2014

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Webbiquity

FEBRUARY 7, 2020

Businesses that have focused on innovation and branding have done particularly well. While they will still exist, particularly for service businesses, local markets for many offerings are now coming together and forming a global market where anyone can order anything from anywhere. Guest post by Mathew Jade.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. The Product or Service is Almost Never Enough. The Product or Service is Almost Never Enough.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Hinge Marketing

OCTOBER 17, 2019

.” Both of these quotes are relevant to those of us in professional services. The reputations that we develop and manage are vital to the success of our businesses and fragile. . At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing.

Work Management 48

Work Management Marketing Management Service Media 48

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty. to write for you. Photo Source.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Sales Engine

APRIL 14, 2016

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In Pitching stories to the traditional media is still a large part of Quinn PR’s business, but she also talks about the emergence of the brand as the media.

B2B 168

B2B Blogger Content Public Relations 168

seo.co

DECEMBER 18, 2020

That’s the reason online reputation management has evolved to become a specialized service. While you may be seeing positive reviews about yourself or your business, you need to really “listen” beyond “what you can hear,” because the internet is populated by all sorts of noises. Down goes your carefully constructed professional image.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Biznology

JANUARY 5, 2016

Here’s a list of all the panelists: Shel Holtz , ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. Lynette Young is co-founder and Director of Marketing ClaimWizard , a software-as-a-service workflow management system for the public adjuster industry.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. If you're a small business owner, Duct Tape Marketing is a must-read for strategic and tactical advice about leveraging online marketing and social media to grow your business.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. After a demo, usually people are at least a bit less skeptical.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Of course not. Less and less so, I’m afraid.

Outreach 157

Outreach Blogger Top of Funnel Skype 157

Convince & Convert

MAY 16, 2013

Let me share a few specific details, so you can get your company or your clients more business online. This is a high value tab for public relations and should not be overlooked. With a two-second search, you can: Identify trending local or national news on your client’s industry, product, or service.

PR 151

PR Google Press Public Relations 151

NuSpark Consulting

DECEMBER 9, 2012

All white papers should be promoted via online press release distribution services. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Third Party Email Lists. Content Syndication.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

OCTOBER 21, 2014

People are so busy. The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. People either loved or hated my former business partner, Mark.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step.

SEO 161

SEO Keywords RSS Adwords 161

NuSpark Consulting

AUGUST 22, 2013

We need to know as much about your business as possible. Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition. . We are Public Relations Managers. We need to understand your brand and your target audiences. Search Marketing'

SEO 100

SEO Lead Ranking Lead Scoring Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Social Media Marketing World. Date: Mar. 20-22, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Let ’em know you mean business. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

B2B Marketing Traction

NOVEMBER 23, 2010

It’s so easy to complain about change and what it has “done” to marketing and business. Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world. They follow their trusted colleagues and friends and take note of the products and services their friends like.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

SmartBug Media

AUGUST 8, 2019

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area.

Press 85

Press Digital Asset Management PR Case Studies 85

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. They aren’t aware of what their product or service does.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. Collaborating with a branding agency is a must-have for any new business, product launch or business facelift.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Convince & Convert

JANUARY 6, 2011

Public relations (PR)? Customer service? Coaches are responsible for making things happen in their own areas of the business, such as customer service, marketing, or product management. Bloggers Get Two Free Copies of The NOW Revolution. Is it marketing? The answer is. For the long-term, anyway.

Social Media 134

Social Media Work Management Marketing Management Act-On 134

Webbiquity

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. What is it? That is what has driven social media adoption.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. If I let that discourage me, I would never have seen our business grow the way it has.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Webbiquity

FEBRUARY 28, 2011

Educational Services. • Mike Rivera -New Media Strategist, University of Denver. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100