ViewPoint

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Jim Dickie , Managing Partner, CSO Insights Dealing with the New Customer Acquisition Challenge. Bob Thompson , CEO, CustomerThink Corp.,

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Today''s guest blogger is Ruth P. Self-identifying keywords used on the company website (ALC).

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Status quo, you know, is Latin for 'the mess we're in.'

ViewPoint

Business reply devices. James is a regular guest blogger with ViewPoint. Now marketing and sales know what a qualified lead is versus an uqualified prospect. Standardize the qualification questions. Use the same basic qualification questions in everything: All promotions. Landing pages. Contact us forms. Telemarketing scripts.

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When One Out of Ten is an Abject Marketing Program Failure

ViewPoint

I didn’t know how I was going to break the news to him that if this was the best they can do with their marketing program, they will never have more than an ‘also-ran’ business that earns a basic living for its founder, but never makes a significant mark in the marketplace. James is a regular guest blogger with ViewPoint.

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Most Market Share Battles Are Lost, Not Won

ViewPoint

Only people can save their way to prosperity, businesses can’t do it. James is a regular guest blogger with ViewPoint. But then they’ll spend the least again and get the same result.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

ViewPoint

Running A Successful Business Blog: Why It Pays to Post. Whether you’re just starting out or a seasoned blogger these five components are an essential part of a successful blog strategy. Online content in the sales and marketing industries is dynamic and constantly changing. Via Funnelholic. The Five Cs of a Successful Blog.

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. There’s a lot of buzz about trade shows, she said, but businesses need to focus more on the science of marketing and less on the art of the deal.