Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Anything relevant and useful, interesting, thought-provoking, controversial, and entertaining. Focus on the "who" of your blog. Bloggers – Who is writing?

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Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. How-to posts are favorited by bloggers and readers alike. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. the options are numerous.

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Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. Remember: relevancy increases conversion rates! In terms of design, optimize these buttons for the width of your blog articles.

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Lead Generation Blogger Sales Qualified Leads Lead Gen 28

PureB2B

JUNE 29, 2021

Now, businesses can run targeted ads that guarantee a broader reach to potential customers. In terms of efficacy for specialized enterprises, inbound marketing outperforms digital marketing and is a near-perfect fit. An Overview of Inbound Marketing. Inbound Marketing for Niche Business.

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Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. I say you need both.

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Hubspot

APRIL 23, 2010

You know that commenting on blogs is a great way to extend your presence online, meet other bloggers, business owners, and potential customers, and ultimately drive more traffic to your own blog and website. But what makes a good blog comment? An established theorem of blog commenting best practices?

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Hubspot

JANUARY 30, 2012

At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. Why don't marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals? Luckily, we've hired more than one blogger in our day.

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Hubspot

DECEMBER 7, 2011

While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. One of the biggest opportunities for inbound marketers is LinkedIn's Answers platform. Then use those topics as fodder for your business blog.

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Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. So curated content is not something new.

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Hubspot

SEPTEMBER 29, 2010

Only Include Links to Your Own Blog. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. However, these shouldn’t be the only blog posts you share. Also, find other relevant bloggers in your industry on Twitter and retweet their articles.

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Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. By giving to and connecting with your industry's blogging community, you can also get people to help fill your blog with content.

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Hubspot

SEPTEMBER 24, 2010

You need to create a clear and relevant menu while setting an inviting table to draw them in and get them to read what you serve up. In order to get all the credit from the inbound links you acquire, your blog needs to be connected to your website through a subdomain or subdirectory of your main site. Connect with HubSpot :

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Hubspot

JANUARY 4, 2013

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. 8) Tag each blog post with no fewer than 37 tags.

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Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

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Hubspot

MARCH 30, 2012

In fact, when done well (meaning it's not just three, sentence-long points slapped together), a list post can take just as long -- if not longer -- than any other type of post for bloggers to write. The problem is, this new angle is no longer relevant to their audience. List posts aren't right for my style/niche." We are not.

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Hubspot

AUGUST 25, 2014

First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you.

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SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Organize Your Content with Relevant Tags.

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Single Grain

FEBRUARY 17, 2022

Dive Deeper: How We Built a B2B SaaS Marketing Agency Unlike Anyone Else. Bay Leaf Digital is a top SaaS marketing agency founded in 2013 to help B2B SaaS businesses promote their products through advanced inbound marketing strategies. SimpleTiger helps you generate authentic and relevant backlinks.

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Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Online Marketing Institute

JANUARY 4, 2011

Recruit multiple bloggers Effective blogs are updated frequently. But many small marketing teams struggle to find the time to continually feed the beast. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers.

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Hubspot

OCTOBER 7, 2011

Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Therefore, to find success in inbound marketing, marketers must now master the art of marketalism. Marketing + Journalism = Marketalism. Still not convinced?

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Hubspot

NOVEMBER 29, 2011

In search engine optimization , inbound links are a marketer's most powerful asset. But while link-building is critical, it's also tricky, considering giving an inbound link is the decision of the website linking to you, which isn't something you have complete control over. Don't worry; you're not totally out of luck.

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Industrial Marketing Today

OCTOBER 26, 2009

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. On the other hand, if your goal is to attract qualified traffic for “safety relief valves” and your visitors land on the home page that has very little information relevant to their search, you will get a quick exit.

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 7, 2010

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material such as photos or video. Note: You should always have a call-to-action to ensure your blog is also generating leads. Ideally these only include blogs that you really like and recommend.

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Hubspot

OCTOBER 4, 2011

Regularly coming up with awesome content ideas is one of the toughest challenges business bloggers and inbound marketers face. Oftentimes, coming up with the blog article idea itself is half the battle. Read Industry News: Because news is always, well, new, industry news sources are definitely a blogger's friend.

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Webbiquity

SEPTEMBER 5, 2019

They provide relevant specs along with product pros and cons to help buyers make the right decision. People trust these influencers, and you can get a quick spike in your sales and subscriptions with the help of some well-known bloggers, video producers, Instagrammers, and social sharers.

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B2B Marketing Zone Posts

AUGUST 3, 2010

Search engines look at on-site factors to determine relevance, but at external links to gauge authority. A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. BC: That’s true.

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Hubspot

DECEMBER 29, 2014

Blog comments on other blogs your potential customers might read. What type of content are they already engaging with on other blogs? One main goal of inbound marketing is to build trust with your audience. Using an inbound approach to promoting your blog content requires a lot of deliberate effort up front.

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Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

JANUARY 5, 2012

about business blogging and content creation , one discussion point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find enough time to do so on a regular basis.

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Hubspot

FEBRUARY 22, 2012

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some.

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Magisto

SEPTEMBER 23, 2019

After sorting the content out, it shows you the pieces of content that are rated as higher quality, more engaging, and more relevant to you and your interests. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly.

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Social Media Social Marketing Work Management Cost Per Thousand 64

Hubspot

APRIL 27, 2015

In content marketing, relevance is a function of specificity," urges Doug Kessler of Velocity Partners. To combat the amount of content being created each day, marketers must find a way to differentiate their message from the pile of existing articles. Let's say you're writing a blog article on the importance of visual content.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Magisto

OCTOBER 3, 2019

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. While traditional marketing tries to promote a product, content marketing strives to offer real value.

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Paid Content Top of Funnel Work Management Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. 20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. SEO Tactics.

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B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

JULY 19, 2013

13 Popular Blog Post Types & Formats to Choose From. This is one of the most common blog post formats for business bloggers. Examples: How to Write Stellar How-To Posts for Your Business Blog. How to Create a Facebook Business Page in 5 Simple Steps [With Video!]. 1) The How-To Post.

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