Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Bloggers could do this independently, but few have the resources to do a thorough job. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation. Research. Ratings and Rankings. Not possible. Events (Online or Offline). MORE >>

Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers. Writing a couple of posts per month (or less) is not conducive to getting traction with search engines, RSS subscribers or other bloggers. But posts that simply trash someone or something seldom do a blogger or his/her audience any good, and certainly don't help the subject of the writing. Failing to acknowledge the existence of other bloggers: This sin often goes hand-in-hand with Pride above, but is its own worst practice. MORE >>

Follow me on Twitter badges / logos / buttons by limeshot marketing Lots of bloggers are adding Twitter follow-me buttons and badges to their blogs, but thanks to limeshot, you no longer have to limit yourself to standard light-blue-and-white graphic. TechJaws has called ScribeFire a blogger's best friend , and LifeHacker has made it a download of the day, pointing out that "In addition to Blogger and WordPress, ScribeFire works with Jeeran, LiveJournal, TypePad and Windows Live Spaces." It's free and very simple to set up. MORE >>

The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. In some cases, bloggers will provide you with rules when contacting them. Some of these rules are included below, while others may be more specific to the blogger's interest, for example, CK's Rules for PR folks. Bloggers write because they are passionate about the topic. MORE >>

I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. But as I thought about this further, I realized that this is more than how to pitch bloggers versus traditional media. It goes to how today's generation of PR practitioners are being trained—or maybe not trained—to communicate effectively with media, and by extension bloggers. focused on the macro issues that impact how PR practitioners relate to bloggers. mean, I admit it. know, I know. Is this viable? MORE >>