Best of 2007: SEO Analysis Tools
JANUARY 9, 2008
Blog Posts About SEO Tools The Top 15 Free SEO Tools by SEO Position Blogger Brian Gilley provides an excellent list and reviews of tools for rank checking, SEO analysis, keyword selection, keyword density, page rank and more. Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics.
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects.
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Bloggers could do this independently, but few have the resources to do a thorough job.
Blogger Outreach for PR - Worst Practices
SEPTEMBER 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. If a blogger responds to an email you send, ignore it.
PR Through Bloggers
SEPTEMBER 6, 2007
To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers tend to be subject matter experts (although some might point to this blog as an exception to that rule).
Blog Marketing for Non-Bloggers
OCTOBER 18, 2007
Commenting is a great way to start a relationship with influential bloggers. She also writes the eMarketing Strategist blog , which I'll be adding to my favorites. ** technorati tags: Elge Premeau, RainToday, blogger outreach, blog commenting, eMarketing Strategist blog del.icio.us
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
Still, with regard to measurement, the report notes that advertising on blogs and social networks—the easiest tactic to measure—is the least effective, while the social media marketing and PR activities viewed as most effective—such as online news release distribution, company blogs, and blogger/online journalist relations—are the most difficult to measure. In It Came from Facebook!
Can Social Media Save Detroit?
DECEMBER 22, 2008
Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency. For example, at one gathering he insisted on seating Hummer executives at the same table with green bloggers. Social Tagging
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
Still, MacMillan is bullish on Twitter, noting that "Soon after Twitter raised $15 million in funding, Silicon Alley Insider blogger Henry Blodget speculated that the site may be worth as much as $1 billion." This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. Sorry.
Blogger Outreach for PR: The Importance of Follow-Up
APRIL 24, 2008
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message. You send your messages, and then.nothing. What now?
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the results of a search marketing programâ€”and how to fix these and other problems. What do you mean I have a budget?
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won't work with all templates), meta tags and setting up RSS feeds. What are the key signals of SEO quality on a website? Blogging helps. Social media works.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. This post is an excellent starting point for those new to Twitter. Twitter FAIL!
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? Social Tagging
SEO Rant: The Insidious Nofollow Tag
OCTOBER 15, 2009
Blog readers and bloggers were well aware of the immense problem. Just like any other type of spam affects its community, comment spam affected the entire blogging community, so in early 2005 (Google and Blogger engineers) designed the attribute to address the problem and the nofollow attribute was born." Buzz, Simpy—have now instituted dastardly nofollow tags. I'm not alone on this.
New Hub Site Focuses on B2B Marketing Intelligence
JULY 1, 2009
Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett. Additional bloggers meeting the high standards for the community will be added over time.
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? about your organization?
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Skimmer Skimmer is a free Adobe AIR desktop application designed to organize your social media activities and make interaction easier by aggregating your friends' feeds from Twitter, Flickr, Facebook, YouTube, and Blogger on one screen.
Best of 2009 (So Far): SEO Guidance, Part 2
NOVEMBER 16, 2009
Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? The Answer To All Your SEO Questions!
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? tools (delicious, Feedburner, LinkedIn et al.),
Best of 2008: Blogging for Business, Part 2
JUNE 24, 2009
The posts below, some of the best of the past year on business blogging, provide helpful guidance on launching a new blog successfully; techniques for increasing visits to an existing blog; sources of free and cheap images to help your blog posts stand out; increasing your exposure through blog directories and RSS sites; and developing relationships with other influential bloggers in your industry.
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
16 Essential PC Applications for Bloggers by Problogger Frequent Best-of contributor Darren Rowse reviews essential blogging tools including SnagIt for capturing screen images, Digsby for consolidating social networking chat with a single tool, Camtasia Studio for screen recording, PeaZip for file archiving and unzipping, and a dozen others. Clinton" and "Whitewater").
How to Create a Cool Social Media Email Signature
AUGUST 26, 2009
One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. A lot. In fact. The post included several creative examples of social media signatures, though most are are text-based. Open Microsoft Outlook. 4.
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
While their free and blogger plans offer limited funcitonality, their Pro ($60 per year as of this writing), Super Pro ($120/year) and Enterprise ($300/year) plans offer impressive capabilities at very reasonable cost. A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces.
Social Media Relations vs. Traditional PR Skills
APRIL 22, 2009
While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. Prospects, customers, bloggers and other participants in social media each have their own motivations, which are very different from a magazine writers'. Social Tagging
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Got something to tell the world? Is Social Media Passing Your Business By?
Best of 2008: Blogging for Business, Part 1
APRIL 27, 2009
Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?
Best of 2008: Interactive PR, Part 2
MAY 4, 2009
Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools. Loren Baker contends that the best way to generate links is to think beyond the one-off pitch and build relationships with key bloggers in your industry.
Best of 2008: Random but Interesting, Part 1
JUNE 30, 2009
Whether you are an entrepreneur, employee, blogger or stay at home parent, life requires you to have strength of character. Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills?
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
high number of RSS subscribers is going to be your best Google indicator." 6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Web 2.0 Social Tagging
Best of 2008: SEO Guidance, Part 3
MAY 11, 2009
How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively?
Best of 2008: WordPress Tools and Tips
MARCH 19, 2009
It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece. Bummer.
Best of 2008: Interactive PR, Part 1
JANUARY 20, 2009
How To Pitch To Bloggers by Pick Me! The tireless Laura Moncur , author of a half dozen blogs, gives PR practitioners priceless advice on how to effectively pitch bloggers, such as doing some research first, understanding how bloggers differ from traditional journalists, proiding review copies when applicable, and being "prepared for the truth." tags: PR 2.0,