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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Bloggers could do this independently, but few have the resources to do a thorough job.

SEO for Mommy Bloggers

WebMarketCentral

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void. So where should you start? then that's okay.

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Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. If it's possible to do something in Blogger, you can probably find step-by-step instructions for the task in this book.

PR Through Bloggers

WebMarketCentral

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers tend to be subject matter experts (although some might point to this blog as an exception to that rule).

Blogger Outreach for PR - Worst Practices

WebMarketCentral

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. If a blogger responds to an email you send, ignore it.

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won't work with all templates), meta tags and setting up RSS feeds. What are the key signals of SEO quality on a website? Blogging helps. Social media works.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. This post is an excellent starting point for those new to Twitter. Twitter FAIL!

Best of 2009 (So Far): Social Media Marketing, Part 3

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She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? Social Tagging

SEO Rant: The Insidious Nofollow Tag

WebMarketCentral

Blog readers and bloggers were well aware of the immense problem. Just like any other type of spam affects its community, comment spam affected the entire blogging community, so in early 2005 (Google and Blogger engineers) designed the attribute to address the problem and the nofollow attribute was born." Buzz, Simpy—have now instituted dastardly nofollow tags. I'm not alone on this.

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett. Additional bloggers meeting the high standards for the community will be added over time.

Best of 2008: Blogging for Business, Part 3

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Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? about your organization?

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7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Skimmer Skimmer is a free Adobe AIR desktop application designed to organize your social media activities and make interaction easier by aggregating your friends' feeds from Twitter, Flickr, Facebook, YouTube, and Blogger on one screen.

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Best of 2009 (So Far): SEO Guidance, Part 2

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Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? The Answer To All Your SEO Questions!

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? tools (delicious, Feedburner, LinkedIn et al.),

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

The posts below, some of the best of the past year on business blogging, provide helpful guidance on launching a new blog successfully; techniques for increasing visits to an existing blog; sources of free and cheap images to help your blog posts stand out; increasing your exposure through blog directories and RSS sites; and developing relationships with other influential bloggers in your industry.

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

16 Essential PC Applications for Bloggers by Problogger Frequent Best-of contributor Darren Rowse reviews essential blogging tools including SnagIt for capturing screen images, Digsby for consolidating social networking chat with a single tool, Camtasia Studio for screen recording, PeaZip for file archiving and unzipping, and a dozen others. Clinton" and "Whitewater").

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How to Create a Cool Social Media Email Signature

WebMarketCentral

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. A lot. In fact. The post included several creative examples of social media signatures, though most are are text-based. Open Microsoft Outlook. 4.

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

While their free and blogger plans offer limited funcitonality, their Pro ($60 per year as of this writing), Super Pro ($120/year) and Enterprise ($300/year) plans offer impressive capabilities at very reasonable cost. A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces.

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. Prospects, customers, bloggers and other participants in social media each have their own motivations, which are very different from a magazine writers'. Social Tagging

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Got something to tell the world? Is Social Media Passing Your Business By?

Best of 2008: Blogging for Business, Part 1

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Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

How to Create a Social Media Marketing Strategy

WebMarketCentral

Still, with regard to measurement, the report notes that advertising on blogs and social networks—the easiest tactic to measure—is the least effective, while the social media marketing and PR activities viewed as most effective—such as online news release distribution, company blogs, and blogger/online journalist relations—are the most difficult to measure. In It Came from Facebook!

Best of 2008: Interactive PR, Part 2

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Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools. Loren Baker contends that the best way to generate links is to think beyond the one-off pitch and build relationships with key bloggers in your industry.

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Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Whether you are an entrepreneur, employee, blogger or stay at home parent, life requires you to have strength of character. Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills?

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

high number of RSS subscribers is going to be your best Google indicator." 6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Web 2.0 Social Tagging

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively?

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Best of 2008: WordPress Tools and Tips

WebMarketCentral

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece. Bummer.

Best of 2008: Interactive PR, Part 1

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How To Pitch To Bloggers by Pick Me! The tireless Laura Moncur , author of a half dozen blogs, gives PR practitioners priceless advice on how to effectively pitch bloggers, such as doing some research first, understanding how bloggers differ from traditional journalists, proiding review copies when applicable, and being "prepared for the truth." tags: PR 2.0,

Best of 2008: Website Design

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WordPress Th emes From ThemeForest That Are Worth Every Penny by Rubiqube Adrian Diaconescu explains why he likes these six elegant WordPress themes from ThemeForest , an online marketplace for buying and selling templates and themes for WordPress, Blogger, Drupal, Joomla, Flash, HTML and other environments. What are the current best practices in website design?

Best of 2008 (So Far) - Blogging for Business, Part 2

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by ProBlogger Blogger Darren Rowse makes the case that while writing useful and unique content is essential to blogging success, it isn't enough. for Non-Technical Bloggers by Search Engine People Another piece from Jeff Quipp, this time a concise, helpful post on how to install and use a 301 redirect plugin for WordPress that lets you maximize the benefit of topical posts.

Can Social Media Save Detroit?

WebMarketCentral

Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency. For example, at one gathering he insisted on seating Hummer executives at the same table with green bloggers. Social Tagging

LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

Bloggers often join, for example, in order to both drive more traffic to their blogs and to connect with like-minded readers and other bloggers. Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes.

7 More Things Few People Know Anout Me (and even fewer care)

WebMarketCentral

So now I'm tagging Minnesota bloggers Brian Carroll at the B2B Lead Generation Blog , Jill Konrath at Selling to Big Companies , Jay Lipe at Smart Marketing , and Albert Maruggi at Marketing Edge to play along. ** Contact Tom Pick: tomATwebmarketcentralDOTcom So here goes: 1. This proves that both sides of brain work (or at least that they are equally dysfunctional). 3. That's it!

The 11th P of Blogging: Perspective

WebMarketCentral

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet. tireless few bloggers reach six figures." Those top bloggers reach 100,000 page views per month.

Best of 2008 (So Far) - Cool Web Tools, Part 2

WebMarketCentral

Follow me on Twitter badges / logos / buttons by limeshot marketing Lots of bloggers are adding Twitter follow-me buttons and badges to their blogs, but thanks to limeshot, you no longer have to limit yourself to standard light-blue-and-white graphic. Here are more of the most useful business, social media and web marketing tools of 2008. It's free and very simple to set up.

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Best of 2008 (So Far) - Website Design, Part 2

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16 Web Based Handy Web Designer Tools by Online Marketing Blog Blogger Thomson Chemmanoor shares some of his favorite website design and development tools for tasks such as analyzing page load time, validating CSS files, finding broken links, generating rounded corner and gradients, and more. What are the most important factors to consider when designing (or redesigning) a website?

Best of 2008 (So Far) - Blogging for Business, Part 1

WebMarketCentral

How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts. Which blogging platform is best for your needs? How can you get the most out of your RSS feed(s)? Aune del.icio.us

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Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

by Search For Blogging Ãœber blogger Mert Erkal reports some interesting stats on the continued growth and evolution of the Internet, and predicts that mobile blogging will be one of the hot new trends. Driving home the point that blogging is a great hobby but a tough way to make a living, the median annual advertising income for all bloggers is about $200. Highly bookmarkable.

Using Blogs for Social Media Optimization

WebMarketCentral

Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start. Contact the blogger as the next step. Contact should be personal (use the blogger's name, refer to the blog directly, act like you've been there before), compelling (tell a great story) and of course relevant to topics the blogger normally writes about.