Webbiquity

NOVEMBER 28, 2023

This post aims to help you understand and tackle those challenges. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. B2B sales is, of course, the process of selling your products/services to other businesses. What is B2B Sales Experience?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. Actually, AI is making SEO even more vital to the success of you, your business, and your brand. How is THAT?

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 92

Data Hygiene Privacy Landing Pages CAN-SPAM 92

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

FEBRUARY 23, 2021

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. Any system will let you show slides, but only Shindig is able to let your participants to network and mingle using video chat as naturally and spontaneously as at in-person events. Check it out at Shindig.com. The Market.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers. ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. Which videos yield the most subscribers?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Additional resources: Video: What is social listening?

Social Media 118

Social Media Training Course Resources 118

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today’s blog post is for you! 1. Social Triggers TV. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. How do you effectively allocate your resources to achieve remarkable results? Here at Brandpoint, we understand the complexities involved.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. In short, yes.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Lead Forensics

JANUARY 26, 2024

We’ll be covering the ‘must-have’ growth hacking ingredients as well as specific hacks that could help you achieve your growth ambitions. Plus everything you need to think about when it comes to growing your business. It takes a deep understanding of an individual business and its practices if growth hacking is to work.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

The Marketing Blender

MARCH 15, 2021

With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Adobe Experience Cloud Blog

JANUARY 3, 2017

That’s not to say I don’t clean on a regular basis throughout the year, but there’s something about getting a fresh start that makes you want to clean all the nooks and crannies that get ignored on your busiest days (which, let’s face it, is almost every day). You’ve Got Mail: 5 Things Your Subject Lines Are Missing.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. Think about your format. Questions to ask your employee.

Social Media 109

Social Media Media Linkedin Impressions 109

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? We understand! We also understand that this isn’t always the most straightforward task. There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Sprout Social

SEPTEMBER 30, 2022

But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Let’s dive into some of the benefits of social selling so you can take advantage of your own brand.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Understanding their journey is where B2B customer insights come in. By understanding your buyer personas, you can: 1. What are B2B Buyer Personas? Are Buyer Personas Still Important?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

SmartBug Media

JULY 28, 2023

If you're looking to maximize your sales potential and close deals faster, this blog post is for you. From analyzing entry points to defining clear criteria and leveraging automation tools, these strategies will help you streamline your pipeline and drive revenue growth. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

MKT1

JANUARY 11, 2024

But, figuring out what tools to use for your specific company amidst all the noise and testing tool after tool to find the perfect fit can be a full-time job ( even if you use AI to research these AI tools!). Back in December, we brought together 9 companies—plus many of you—for an AI Showcase.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Huptech Web

DECEMBER 14, 2023

Without thеsе numbеrs, your brand is nothing but a thеory. It enables companies to comprehend thе consеquеncеs or advantages of decisions. Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Why do Top Brands Consider Statistics to be an Important Aspect?

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Adobe Experience Cloud Blog

DECEMBER 11, 2018

You’ll attract new customers, learn from your competitors, and engage with current customers. Spending at least some of your marketing time improving your social media channels is a smart investment. Here are nine things you can do today to make your social media pages the best they can be. Build Trust.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. The timeline was pushed to mid-2021 to give organizations more time, but this had many companies looking for alternative solutions like EveryoneSocial. LinkedIn Company Pages. Of course not!

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.

Linkedin 110

Linkedin Content Marketing Planning Content 110

Sprout Social

AUGUST 24, 2022

Share your best advice for increasing views. ?? Social was an overlap of all the things I loved and studied: Photography, video and communications.”. For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. sproutsocial. Content creation.

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Your leads are much more empowered and in control of the buying process than they were 10 years ago. LinkedIn groups.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Martech Advisor

JANUARY 24, 2020

Considering the factors that demand a marketer’s attention, we’ve compiled a list of twenty online courses and certifications that cover various areas of content marketing to help you win at your content efforts in 2020. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115