Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. The concept of being everywhere online gave this blog its logical (though hard to spell) name. The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Go Beyond SEO

APRIL 11, 2024

Facebook, Instagram, Twitter, and YouTube are popular choices that provide ample opportunities to engage and connect with customers. Share helpful tips on pest prevention, share educational videos, and publish infographics that provide valuable information.

Social Media 78

Social Media Media Business Ideal Customer Profiles 78

Hubspot

SEPTEMBER 18, 2020

Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms. Jump to instructions for: Twitter | Facebook | LinkedIn | YouTube | Pinterest | Instagram. Social Media Buttons for Twitter.

Social Networks 101

Social Networks Social Media Media Landing Pages 101

Webbiquity

OCTOBER 20, 2020

Your ultimate target is your client’s company, but for your marketing communication plan to be impactful, you need to define key members of the buying team. If your pitch is too broad, you won’t appeal to your target audience within the organization—and ultimately, your pitch will fail. Connect with her on Twitter.

Planning 235

Planning Ideal Customer Profiles SWOT Paid Search Agency 235

Zoominfo

JANUARY 23, 2019

We offer our best tips and tricks for creating the ultimate sales prospect list. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers. Let’s get into it! Step One: Understand Your Offering.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

DECEMBER 12, 2018

In the following post, we’ll look at another key advantage of social media and that’s how to use platforms like LinkedIn, Facebook, and Twitter to shorten the sales cycle and close deals faster. And, many come to the table with a set of non-negotiables— things that ultimately can make or break a purchase decision. Let’s get into it!

Sales Cycle 210

Sales Cycle Sales Management Social Media Top of Funnel 210

Hubspot

JANUARY 23, 2020

In this blog post, I'll show you a few effective ways to build your presence on LinkedIn as a thought leader. Optimizing Your LinkedIn Profile. Optimize your LinkedIn profile so people in your industry can find you. By now, you've probably created a LinkedIn profile. How to Become a LinkedIn Thought Leader.

Linkedin 99

Linkedin Thought Leadership Profiling Network Marketing 99

Hubspot

MAY 12, 2022

Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. A sparse or generic LinkedIn profile doesn't instill a sense of familiarity and trust in potential buyers. You'll increase your authenticity and, ultimately, sell more.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Sharpspring

OCTOBER 14, 2022

Many of these other elements will support, and overlap, each other for the ultimate social media marketing harmony. Even though Facebook, Twitter, and Are you targeting families? By developing a company profile on one, or multiple, social networking sites you are adding a personal, attainable face to your brand. Engagement.

Social Media 121

Social Media Media Marketing & Strategy Paid Search Agency 121

Zoominfo

JULY 16, 2018

Today’s blog post answers this question and more! 1. Create a profile of your ideal buyer. In simple terms, a buyer persona is a profile containing the characteristics of your ideal buyer. Ultimately, this data reveals each lead’s interest level in the topic matter. Who do you want to register for your webinars?

Lead Ranking 209

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 209

PureB2B

JANUARY 14, 2022

After you have established a list of ABM target accounts and highlighted some of the key connections through LinkedIn or their website, you want to discover all the related accounts accessible on Twitter, Facebook, and other related platforms Follow and interact with your connections, and start paying attention to their activities.

Account Based Marketing 129

Account Based Marketing Marketing Strategy Marketing & Strategy ABM 129

Webbiquity

AUGUST 9, 2016

Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. Pricing: $24 to $999 per month. 17) Prezly.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Scoop.it

NOVEMBER 29, 2022

About 98% of SaaS companies have a blog for publishing high-quality content. B2C and B2B content marketing is more than just running a blog, though. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. What websites will you use for guest blogging and partnerships?

Planning 95

Planning Marketing Budget Creation Marketing Plans Top of Funnel 95

Optinmonster

APRIL 30, 2020

Repurposing your blog content is taking a post that you’ve already written and re-packaging it so that it does double duty. While this is technically true, more traffic shouldn’t be the ultimate goal. Content syndication networks allow you to get your blog posts in front of people who are reading other related content.

Traffic 145

Traffic Top of Funnel Content Work Management 145

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. Blogging remains one effective way of doing this, particularly when coupled with SEO targeting for higher SEO rankings.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

EveryoneSocial

NOVEMBER 28, 2018

Sharing the company’s latest blog post on Twitter, LinkedIn, Facebook and Google+. Studying prospects on LinkedIn and Twitter before a meeting. Following key accounts on Twitter. ” Remember: “Social selling is not one activity,” according to the KissMetrics blog. Retweeting a client.

Top of Funnel 84

Top of Funnel Marketing & Strategy Cold Calling Digital Marketing Funnels 84

Optinmonster

SEPTEMBER 5, 2022

Need some new optin ideas for your blog or business? So your blog optins should either lead to paid products or help generate traffic for your blog. Again, we’ll start with an easy blog optin idea. You can compile your most popular blog posts on a specific topic into a free eBook lead magnet. Resource Library.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Scoop.it

MARCH 11, 2021

Your content hub isn’t a blog page, a YouTube channel, or a podcast. Instead, it’s a standalone page you own where you can add both your original content and content from third parties, in many different formats, such as: Blog posts. Infographics. Sharing through accounts like Twitter, LinkedIn, Facebook, Buffer, and Yammer.

Curation 66

Curation Advertising Agencies Press Content 66

BuzzSumo

JANUARY 19, 2021

My main business is creating content for others, so my goal for outreach is to promote the content I’m creating (primarily blog posts) for increased traffic, social engagement, and links. I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

ClearVoice

AUGUST 25, 2022

This allows writers to breeze through the research, blog formatting , and content production stages. Top-of-the-funnel content includes broad-topic blog posts, infographics, and educational videos that cover basic concepts. Also, tune into industry news websites and social media platforms like Twitter for trending topics.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Zoominfo

JULY 18, 2019

Today’s blog post answers this question and more! Create a profile of your ideal buyer. In simple terms, a buyer persona is a profile containing the characteristics of your ideal buyer. Focus your efforts on the channels most commonly used by your ideal buyers—for a B2B company LinkedIn or Twitter might make the most sense.

Lead Ranking 100

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 100

nDash

JUNE 23, 2021

These graphics are excellent to use as feature images on blogs, social media graphics, infographics, and more. Infographics. You can break content distribution into three categories: Earned: When third parties, like blogs or news sites, distribute your content, that’s earned distribution. Photo collages.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Only B2B

MARCH 15, 2018

How to Drive More Traffic to Your B2B Blog. In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. It’s evident that blogging is an effective tactic for B2B organizations. Keep reading.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

KoMarketing Associates

MAY 19, 2014

For example, I reached out to a potential partner for our client and quickly realized they hadn’t filled in the “Contributor to” section of their G+ profile. Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. Offer To Write Something.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

seo.co

FEBRUARY 10, 2022

You’ve developed a series of infographics that seems to be generating a lot of attention, and you’ve also written a new blog post about the history of the pogo stick that has seen a huge influx of visitors. Knowing these two trends, you could come up with a hybrid piece—like an infographic about pogo sticks history.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Valasys

JULY 20, 2023

Welcome to the Ultimate Guide to Ecommerce Link Building in 2023, your ticket to unlocking the power of online reputation and skyrocketing your online success. Imagine fashion blogs, lifestyle magazines, and industry insiders in 2023 pointing their readers to your website through hyperlinks.

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

PureB2B

JANUARY 14, 2022

After you have established a list of ABM target accounts and highlighted some of the key connections through LinkedIn or their website, you want to discover all the related accounts accessible on Twitter, Facebook, and other related platforms Follow and interact with your connections, and start paying attention to their activities.

Account Based Marketing 62

Account Based Marketing Marketing & Strategy Marketing Strategy ABM 62

Marketing Insider Group

DECEMBER 15, 2014

When I initially proposed content marketing at SAP, many people asked, “How much software you gonna sell with blog posts?” In many cases, it is a few paragraphs and detailed enough to turn into a blog post. And turn them into blog posts. Profile your executives and customers by asking Who are you?

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

Sprout Social

FEBRUARY 10, 2020

This includes blogging, making videos and publishing case studies, e-books and guides that address the pain points of your audience. Infographics are another type of content that you can create and share on multiple channels to attract visitors to your site. They’re are highly shareable, engaging and attractively designed.

Inbound Marketing 138

Inbound Marketing Work Management Marketing Management Marketing Automation Services 138

Webbiquity

JANUARY 21, 2014

How can you make your blog content stand out amid the increasing online noise? The Ultimate Social Media Tip Sheet by Heidi Cohen. 21 Rules For Effective Social Media Marketing Strategies, an infographic by WordPress SEO Cloud Hosting. What are the key platforms to utilize beyond the “big four”?

Social Media 100

Social Media Social Marketing Tips Media 100

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Digital B2B Marketing

FEBRUARY 27, 2013

Create Jamie’s Blog. Jamie’s blog will be the central hub for Jamie’s perspectives. Nearly everything published will ultimately drive people back to Jamie’s blog. The blog will increasingly be discovered through search and develop its own audience. Develop Social Profiles.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. You’ve also probably created a fair amount of material for your company blog. Include calls-to-action for your blog readers to share your content.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Optinmonster

DECEMBER 30, 2019

Blogs are an excellent way of creating content to engage your users, but they also increase your authority in your niche. It’s even been shown that B2B marketers get 67% more leads when they use blogs. For more information, check out our ultimate guide to content marketing. Vlogging (or just “videos”). Paid marketing plans.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

EveryoneSocial

SEPTEMBER 10, 2018

For example, if your company were to sell social media marketing services, it would make sense to have an employee write a blog post about top upcoming trends customers should look out for in social media marketing. When she is not writing, Chanell enjoys traveling, contributing to video game blogs, and embracing her inner foodie.

User-Generated Content 70

User-Generated Content Generation Work Management Marketing Management 70