Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Readers want to hear about your own experiences or case studies in your blog posts.

Marketing AI 310

Marketing AI Curation Content SERP 310

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Familiarity breeds intent. No doubt there is some of that happening.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Webbiquity

DECEMBER 31, 2020

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. There are many ways you can promote your business in the local community, and outdoor advertising isn’t as costly as you might think. Storefront Advertising. Contributed post. Event Marketing.

Promotion 253

Promotion POS Business Paid Search Agency 253

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Start a Blog (If You Haven’t Already). 76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t.

Spending 325

Spending Brand Identity Branding Top of Funnel 325

Marketing Insider Group

APRIL 12, 2021

In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Each type of media has its place in the lead generation process. Next, we’ll look at each type of media. Retargeting.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Raising your conversion rate is simple – but first, it’s important to understand the different types of customer actions that are considered conversions. Why Is Your Content Conversion Rate Important?

Conversion Rate 303

Conversion Rate Conversion Content Traffic 303

Webbiquity

APRIL 18, 2023

B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. You can provide different types of videos , from background videos on the front page to product demos. Strong organic insight through each step of the purchasing cycle is a proven method for growth.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Top Rank Marketing

JANUARY 5, 2024

percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S., B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Thinkers360

MARCH 31, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

seo.co

APRIL 6, 2021

Social timing is one of the most important aspects of digital marketing. While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content. Trying to fit a blog into an Instagram post won’t have much success.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Thinkers360

APRIL 20, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! 19 Ahmad M. 37 Aarron Spinley SPINLEY.CO

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

BenchmarkONE

MAY 4, 2021

While diversifying your content strategy with as many different types of formats as you can handle is usually the way to go (more on that later), there are times when you might find yourself trying to decide which direction to pool your resources towards. . Blogging is a mainstay strategy. Benefits of Blogging. It can boost ROI.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Digilant

MARCH 6, 2024

Welcome back to our journey through the evolving digital advertising landscape as we venture towards a cookieless future. As described by Farris, first-party data has emerged as the cornerstone of future digital marketing strategies.

Advertisements 59

Advertisements Advertising Funnel Advertising Lead Ranking 59

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Thinkers360

MARCH 1, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 18 Annette Franz, CCXP CX Journey Inc.

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

ClearVoice

MAY 20, 2022

That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. Read on to find out the benefits of having a blog for your law firm and some of the best legal content ideas to get started. Why Do Law Firms Have Blogs? Reason #1: Improved Ranking in Search Engine Results.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

illumin

JANUARY 9, 2024

Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 105

Social Media Advertisements Advertising Tools 105

Bannersnack

FEBRUARY 7, 2023

The advertising kind, not the ones noblemen held during battles in medieval times. As you probably know, banner advertising means using graphic banners to promote a brand or specific products or services. What are the different types of banner ads? Digital and print banners. 16 minutes read Let’s talk banners.

Banners 98

Banners Banner Ads Advertisements Advertising 98

Digilant

MARCH 6, 2024

Welcome back to our journey through the evolving digital advertising landscape as we venture towards a cookieless future. As described by Farris, first-party data has emerged as the cornerstone of future digital marketing strategies. Short on time?

Advertisements 52

Advertisements Advertising Funnel Advertising Lead Ranking 52

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Thinkers360

APRIL 28, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! 17 Dr. Contact Lucille Ossai Score: 30.76

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Nadia Vincent, MBA Score: 56.37

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Conversica

MARCH 13, 2020

Determined to maintain your momentum, you quickly shift your plans and tactics from in-person meet-and-greets, to digital methods of growing pipeline. You spend more time and money on webinars, content syndication and PPC advertisements. Adopting a Digital-First Mindset. What can you do?

Ideal Customer Profiles 93

Ideal Customer Profiles Planning Lead Scoring Lead Ranking 93

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Digilant

MARCH 24, 2024

In our previous episode, Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data , we discussed these valuable data types and how advertisers can use them to maintain privacy compliance and effective consumer reach. Welcome back to our “Countdown to the Cookieless Future” series.

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

Hubspot

MARCH 27, 2018

Let’s start with a common marketing challenge: You want to get more people to read your blog posts. For an individual blog writer, it's a critical tool to stay at the top of your game. For teams, it can transform the quality and effectiveness of your entire blog. Blog About What People Want to Read. OK, you get it.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

DAGMAR Marketing

NOVEMBER 30, 2023

For advertisers , the data received from third-party cookies are golden nuggets of information required to unlock more effective communication with potential prospects. Many marketers and advertisers think so. Does that sound like a delightful experience? However, suppose users avoid interacting with a website due to privacy concerns.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Digilant

APRIL 9, 2024

We address top concerns advertisers have about what their campaign planning and execution will look like as we move away from Google’s third-party cookies. She highlights that advertisers are worried about decreases in campaign effectiveness and increases in customer acquisition costs. Ready to dive in? Short on time?

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52