Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. And there you have it– the May 2019 B2B Blog Post Round-Up. And, in many cases, companies communicate via marketing content.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Marketing Insider Group

FEBRUARY 27, 2023

By putting prospects at the center of your strategy, you can increase your marketing ROI and generate more quality leads with minimal effort. But since 80% of new leads never translate into sales, you need to make sure your marketing strategy is optimized for conversion by following these 5 steps: Identify.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. Without benefiting from it through sales. That’d be something.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Kaon

DECEMBER 26, 2017

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year. 4: How Kaon Interactive Became the Leader in Enterprise Sales and Marketing Apps.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. But organizations typically seek to accelerate this process as much as possible. Here are 12 of the top directory sites to get listed on. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. Blog topic discovery should never happen in silos, but it happens all the time.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Webbiquity

MARCH 8, 2022

So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. 2. How to Set Prospect Expectations During the Sales Process.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Read the QuickBooks blog. Take Apple’s Carpool Karaoke as an example. All of the above?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing.

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

Webbiquity

MARCH 30, 2024

No one enjoys listening to a long marketing or sales pitch, but everyone enjoys an engaging conversation. Affiliate sales support independent publishing. To ensure this works well, aim to produce a regular newsletter that addresses a variety of topics relevant to your business. Yes, it’s an ad.

Ideal Customer Profiles 148

Ideal Customer Profiles Business Newsletter Word of Mouth 148

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. For example, it shows your on-site visitors that you have a living resource where you share knowledge, tips, and advice on various topics within your industry. Companies that maintain a blog receive 97% more links to their website. If not (shame on you!),

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. More (quality) leads = more sales = increased revenue, which makes everyone happy.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. How Do I Create a Sales Webinar? Choose a Buyer -Centered Topic for Your Webinar.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

ClearVoice

JUNE 14, 2022

Especially if you’re creating B2B content intended to strengthen your brand, conversions, and sales. Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Launch Marketing

OCTOBER 18, 2023

Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. This tells search engines that a page is about a certain topic and that your company is knowledgeable of that topic. Highlight on Social Media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Velocity Partners

MARCH 28, 2024

The missing ABM element In its early days, we thought about ABM in terms of targeting: using big data and automation tools to home in on top prospects. What it doesn’t do is find the personality type most B2B sales need: someone who can be galvanized to shake off their inertia and buy your s**t. Here’s why. So what was missing?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Best Practices 78

Conversica

JANUARY 8, 2020

When interacting with someone for the first time, conversations tend to hover around general topics like the weather or where you are from. For B2Bs to ensure that conversations with prospects are productive, Marketing and Sales teams need to properly assess to whom their products/services are relevant.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. What Topics is Vidyard Looking For?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? blog downloads, content offers).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

BenchmarkONE

DECEMBER 3, 2019

Maybe their area of expertise is HR, marketing, sales, customer service, or client retention. Whatever department they work in, job title they have, or area within your company they excel in, tapping into it and using that expertise to fuel your blog content has numerous benefits for your company and the SMEs. . It’s cost-effective. .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. And during the decision stage, providing personalized offers or incentives can help close the sale.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

SmartBug Media

APRIL 12, 2019

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Advice from experts can expand your knowledge and guide you to achieve a successful sales enablement program. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Ranking Lead Scoring Blogger 77

Hubspot

MARCH 27, 2018

Let’s start with a common marketing challenge: You want to get more people to read your blog posts. More people reading means more opportunities to convert those readers into prospects. More prospects means more opportunities to sell. More sales equal happy executives, which equal happy marketers. Engage Readers More.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

Convince & Convert

JUNE 5, 2012

This post is about how some blogs are nice, but they lack foresight, direction and intent. Align Posts with the Sales Process. Then the smart blogger can create content that aligns with prospects’ interests and concerns. They’re blogging nice, but not blogging smart. Blog with the End in Mind: A Book.

Top of Funnel 144

Top of Funnel Blogger Marketing Funnels Intent 144