KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy?

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Employee advocacy operates on a similar principle. Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. The team discovered loads of diverse content that was hard to find, disorganized, difficult to reuse, and, most importantly, not customer-centric , says Red Hat’s marketing content curator and librarian Anna McHugh. Does your company look at content through customers’ eyes?

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Hubspot

MARCH 27, 2018

It’s a huge buzzword in the marketing community. Where do marketers start using AI to solve actual problems they have? But at the end of the day, we marketers have KPIs and business goals to hit. But at the end of the day, we marketers have KPIs and business goals to hit. Blog About What People Want to Read.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

SmartBug Media

NOVEMBER 24, 2021

Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. What Is Inbound Marketing? In order for inbound marketing to be effective, it is important to understand what exactly it entails and how it can be used in a business context.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

BenchmarkONE

OCTOBER 5, 2022

Sequences are a feature enabled by marketing automation platforms, and they help ensure you’re staying on top of every lead opportunity. . Sequences are a feature enabled by marketing automation platforms, and they help ensure you’re staying on top of every lead opportunity. . This is where sequences come in. Personalize.

Hubspot 68

Hubspot Marketing Automation Services Enterprise Management Work Management 68

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? We’ll answer that question in today’s blog post. Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity? We write it on our resumes.

Product 130

Product Work Management Marketing Management Planning 130

Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. It’s a way to optimize the marketing process and create more value for all stakeholders (prospects included!). So, where does business-to-business (B2B) advertising fit into this strategy?

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

BenchmarkONE

SEPTEMBER 24, 2020

All you need to do is employ the right marketing automation tool. . It also doesn’t hurt to have a tool with tagging capabilities , so you can take that information, label, and segment your leads based on whatever organizational approach works for you. Different Ways to Use Tagging to Segment Contacts. By Behavior.

Tagging 102

Tagging Segmentation Contacts Paid Search Agency 102

Sprout Social

APRIL 4, 2023

The subject often only has relevance for a short period of time, like a flash sale announcement or a daily update. You can add links, hashtags, tag other accounts and add location tags. Read this blog to know more about what social media stories are and some of the best ways you can use its features.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

seo.co

JANUARY 26, 2022

billion in total Etsy sales. If you’re a total newbie to SEO , we’re going to make this extremely easy for you by simplifying what Etsy SEO is, why it’s important, and – finally – how you can implement the most effective SEO strategies to take your Etsy shop traffic, sales, and revenue to the next level. 53 million active users.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

SmartBug Media

MAY 12, 2022

But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization. The Power of Inbound Marketing: A Quick Refresher. This is how we achieve inbound marketing success. Inbound Marketing Strategies to Attract. Social media.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Improving On-Page Search Rankings With so much pressure to adapt to an AI marketing strategy, it can feel overwhelming where to start. Let’s look at an update. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

PathFactory

OCTOBER 12, 2022

I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between). Using tools that provide AI-driven content insights and visibility into sales and marketing touchpoints is the real indicator that your go-to-market team is truly aligned.”.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Our collective 50 years of experience in marketing technology includes AI expertise. But much of it suffers from a common flaw: tagging.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

SmartBug Media

SEPTEMBER 23, 2020

Day two at INBOUND 2020 has been packed with great sessions from some of the greatest minds in sales, marketing and customer service. Don’t just throw content out there for the sole purpose of blogging x times per month. No surprise here! Here’s our top sessions and their corresponding highlights.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Read on to learn everything you need to know about creating powerful sales and marketing best practices.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Outgrow

FEBRUARY 22, 2024

With so much competition in the online market, remarketing has become a crucial strategy for businesses to stay connected with their potential customers and convert them into buyers. Today, in this blog, we will discuss nine strategies to help you run successful remarketing campaigns. What Is Remarketing? How Does It Work?

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Outgrow

FEBRUARY 22, 2024

With so much competition in the online market, remarketing has become a crucial strategy for businesses to stay connected with their potential customers and convert them into buyers. Today, in this blog, we will discuss nine strategies to help you run successful remarketing campaigns. What Is Remarketing? How Does It Work?

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Did we miss any? B2C customers are consumers, and B2B customers are companies. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Hubspot

SEPTEMBER 22, 2022

In the HubSpot Blog's recent survey of over 500 sales professionals, we tried to see what sales leaders hope to achieve when training reps and the top sales coaching tactics they use to get there — and our survey produced some interesting insight on both fronts. Sales Leaders' Primary Coaching Goals. Let's dive in.

Tactics 79

Tactics Training Customer Surveys Verticals 79

Vidyard

SEPTEMBER 27, 2022

Sales enablement is the advocate, teacher, and behind-the-scenes supporter of sales teams. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Curating Resources 1.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. This post is for the other marketers that work in the not-so-sexy fields. Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Valasys

MARCH 20, 2024

Affiliate marketing generates over 25% of total online retail sales , and nearly 80% of brands now have an affiliate program. When done right, it provides a cost-effective way to tap into new audiences and drive measurable sales. This ensures their audience will naturally align with your brand and convert at higher rates.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Full Circle Insights

SEPTEMBER 22, 2022

In the mid-2000s, marketers began using the original demand waterfall framework to gain insight on marketing’s performance in terms of leads at the top of the funnel, marketing-qualified leads (MQLs), sales-accepted leads (SALs) and closed/won business.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

PathFactory

MAY 10, 2022

One of the biggest blockers to a company’s success is a lack of alignment between teams. Top industry analysts like Forrester have been following this disconnect for years, and found that highly aligned companies grow 19% faster and are 15% more profitable. Marketers confer with salespeople on important accounts.”.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Planning 52

Sword and the Script | B2B

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Adobe Experience Cloud Blog

DECEMBER 4, 2017

To hit that target, you need a content marketing plan and a good engagement platform. To hit that target, you need a content marketing plan and a good engagement platform. Generate a list of high-performing keywords from your marketing automation software. The Key to Keywords. Now it’s time to be ruthless and edit it down.

Optimization 134

Optimization SEO Practices Marketing Automation Services 134

SmartBug Media

JUNE 12, 2020

As companies continue to leverage digital strategies to drive new leads and customers, account-based marketing (ABM) has quickly become a hot topic for marketers. With ABM, you’re targeting individuals and accounts that are in the market or have a need for your product. It’s highly personalized. ROI can be easily measured.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Developing the Marketing strategy for strategic accounts. Collaborating with Sales to plan, execute, and optimize the ABM program. This is it.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

BOP Design

MAY 20, 2021

Search engine optimization (SEO) for B2B marketing is an ongoing, evolving strategy. Whether you are getting up to speed on SEO or having been running an SEO strategy for a while, it’s important to remember that at the center of SEO is your target market and getting them to your B2B website. Evaluating Keyword Strategy.

SEO 125

SEO B2B Marketing Paid Search Agency Marketing Agencies 2 125