Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

NOVEMBER 29, 2019

When it comes to digital marketing for startups , SEO has the best ROI of all efforts you can possibly engage in. As an example, if you’re selling a sales CRM platform, a keyword phrase like “tips for sales people” might be good, but a term like “tools to increase sales productivity” might be better. Get Links Pointing to That Content.

SEO 283

SEO Paid Search Agency Lead Scoring Lead Ranking 283

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. High ROI is Costing You Money.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Keep in mind, the decision-makers are primarily interested in the return on investment (ROI) that your product/service will offer them. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. LinkedIn Ads have proven to be a powerful tool for B2B marketers. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Webbiquity

MAY 30, 2019

While the idea of creating personalized content might sound overwhelming, today’s web design and marketing automation tools make it easier to offer your audience at least some amount of tailor-made content, increasing your return on investment (ROI). Make smart use of tagging for personalizing your messages.

Personalization 245

Personalization Planning Paid Search Agency Marketing Automation Services 245

Hubspot

MARCH 27, 2018

Let’s start with a common marketing challenge: You want to get more people to read your blog posts. Turns out, there are AI tools that can help you get more readers in several different ways. Grammarly is a tool that uses AI to recommend better writing. Blog About What People Want to Read. AI is here to help.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

Stevens & Tate

MARCH 1, 2024

Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Read here.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Marketing Insider Group

NOVEMBER 9, 2020

Content types: Blogs, long-form, social, etc. Additionally, such an evaluation looks at the mechanics of SEO behind the content, such as URL formatting, meta descriptions and titles, and alt tags. SEO Tools Provide More Insight. With all these initiatives, you certainly want to know your return on investment (ROI).

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Then, use CRM tools to track the source of leads and determine how many originated from employee advocacy efforts. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The campaigns with the highest return on investment (ROI). Some of these tools curry favor to early touch-points, highlighting awareness and consideration stages in the customer journey.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Brandpoint

MARCH 13, 2023

In manufacturing, SEO optimization achieves ROI by making it easier for prospects to find you and access your solutions. If the decision makers at your company don’t see the value of investing time and resources in SEO tools and strategy, your enterprise will be kept in the dark. What’s the value in SEO for manufacturing?

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Comment, like, and share what you find interesting, and tag other users. Not Finding Time To Blog Blogs can provide a dramatic boost to your return on investment for a few reasons. They also make your blog post more enjoyable to engage with.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Adobe Experience Cloud Blog

MARCH 19, 2020

In addition, sending physical and digital items like direct mail, custom gifts, corporate swag to your audience creates a more emotional experience than digital outreach —meaning it’s a better tool for building relationships. . Generating ROI on events also means continuing the engagement after someone attends your event.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Campaign ROI Your campaign ROI (return on investment) is the overall return on your investment for your email campaign.

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Top Rank Marketing

AUGUST 25, 2023

The post Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters appeared first on B2B Marketing Blog - TopRank®. Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. MediaPost From Mad Men to machines?

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Zoominfo

AUGUST 25, 2020

We’ll Answer that question in today’s blog post. The most productive marketers leverage specific tools to manage and organize their digital files. Take the time to label or tag these notes so you’re able to search for them on the go. Campaign ROI: Successful marketing campaigns should produce solid ROI.

Product 221

Product Work Management Marketing Management Planning 221

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

Would you open 10 more locations before maximizing the current location ROI? Remember, there were ROI and benchmarks set into your process. You need to make sure that everything from the tags to the tools and people are ready to accurately measure the impact of the new site or features on your existing website.

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Guest post by Priyanka Desai.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Valasys

JULY 24, 2023

Video marketing provides businesses with a powerful, engaging tool to promote their products or services and increase overall success. You can also embed videos in emails or blog posts to drive more traffic to your website. These could include views, conversions, or even time spent watching a video.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Measuring and reporting ROI has consistently been a top challenge for marketing teams. An ABM martech stack should include tools like a content management system , an analytics solution , an email automation tool , and a . As you set these objectives, consider how they play into your ROI. Identify metrics that matter.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Step 4: Test We need to test whether our tag works properly.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Before you benign you need to add a line of code called the LinkedIn Insight Tag to your website.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

FunnelEnvy

FEBRUARY 5, 2024

On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success. Make sure your blog includes high-quality backlinks. What is On-Page SEO? Avoid keyword stuffing.

Paid Content 62

Paid Content PPC Traffic SEO 62

Huptech Web

SEPTEMBER 22, 2023

UTM parameters are like tags for your online marketing actions. In this blog, we’ll make dynamic UTM parameters easy to understand. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Launch Marketing

JUNE 28, 2023

Google offers tools like their Keyword Planner where you can test your selected keywords and discover new ones that you may have missed. Make sure that each landing page includes one or more of the PPC keywords you are targeting and strategically place it in your landing page’s page title, H1 tag and body of the page.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Content Marketing Institute

NOVEMBER 30, 2017

If products hog spotlight, opportunities are missed to build customer relationships & ROI. They created a framework around the audience’s challenges, reorganizing and tagging the content accordingly. Key to those processes and tools is strategic use of metadata, including taxonomy. marciarjohnston Click To Tweet.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Adobe Experience Cloud Blog

JUNE 19, 2019

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. As you set these objectives, consider how they play into your ROI. Identify metrics that matter.

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Martech

DECEMBER 4, 2023

Dig deeper: 15 cutting-edge tools every B2B marketer should know 2. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. A strategic content approach helps build lasting connections with your audience.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Martech

JANUARY 9, 2024

Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) Guest blogging.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Sprout Social

APRIL 26, 2023

To track our results, we tagged our experiment posts in Sprout. Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns. See the tags we used for this experiment below (in Sprout’s dark mode.) We go deeper into link tracking in the next section.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. LinkedIn Ads have proven to be a powerful tool for B2B marketers. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Envy

FEBRUARY 13, 2021

Cost Per Lead is yet another way of measuring ROI on your paid marketing by calculating how much it cost to generate each new lead. This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. It helps you identify the most valuable type of customer, market segment and measure RoI.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Martech Advisor

FEBRUARY 6, 2020

A Better ROI Than Ever. Due to the fact that it is harder to cultivate organic engagement and reach, the price tag for getting sponsored content in front of viewers will continue to rise. Yes, you should be investing in a tool that allows you to measure the authenticity of an influencer and their following.

User-Generated Content 108

User-Generated Content ROI Social Media Loyalty 108

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

That said, in this blog, I’ll cover four key social media metrics that will prove ROI. You posted a blog on your webpage, and now you want to track how many times viewers clicked on the link. If your social handle is mentioned or tagged, it shows that people are talking about your brand. Engagement. Brand Mentions.

Social Media 134

Social Media ROI Social Marketing Media 134